Business Plan-Format (1)

7/29/2019 Business Plan-Format (1)

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BUSINESS PLAN

PROFESS HEALTH PRODUCTPRIVATELIMITED, LUCKNOW

Enter your name


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BUSINESS PLAN

September 14, 2013


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BUSINESS PLANSECTION 1: THE BUSINESSPROFILE

Description of My Business(Session 1): Describe your

product or service.

MEDICINE (HEALTH CARE)

Targeted Market and Customers(Session 1): Describe yourcustomer profile and whycustomers want or need yourproduct or service.UP AND UTTARAKHAND

PEOPLE WHOSOEVER NEEDMEDICATION

Growth Trends In This Business(Session 1): Is the market for yourproduct or service growing or

shrinking?GROWING

Pricing Power(Session 1): Explain the uniquequalities or circumstances

concerning your product or service

SECTION 2: THE VISIONANDTHEPEOPLE

(Session 2): Describeconvincingly that you are

passionately committed to yournew business and have therealism to make inevitable hardchoices.The company not only desires

technosuccess but will alsocontribute to the social cause as aresponsible corporate citizen.In todays increasingly complexbusiness and social world, integrityand honesty must be the hallmarksof any organization or personstriving to consistently achieve andmaintain the respect of our publics.

We must commit to do what wesay we will do, and no later thanwe commit to do.

THE PEOPLE

Work Experience Related to My

Intended Business


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SECTION 3: COMMUNICATIONS

Computer and CommunicationsTools(Session 3): Furnish a tabulationof each piece of equipment youintend to use including a

description and the budget foreach. You can use the followingas a guide.

Resource Requirements:

CommunicationsEnter a description and budget ofall communications equipment.

Telephones


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Enter a description and budget forall telephone equipment.

PagersEnter a description and budget forpagers.

FacsimileEnter a description and budget forall fax equipment.

ComputersEnter a description and budget for


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all computer equipment.

Internet

Enter a description and budget fornecessary Internet access andproviders.


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SECTION 4: ORGANIZATION

Business Organization(Session 4): Explain the form ofbusiness organization you intendto use and why it is best for yourbusiness.

Professional Consultants(Session 4): List the names ofyour lawyer, accountant, insurance

agent and any other professionals.

Licenses(Session 4): List what licensesyou will require to go into

business.


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SECTION 5: LICENSES, PERMITSAND BUSINESS NAMES

Due Diligence Procedures forLicenses, Permits and BusinessNames (Session 14):List the following:

DBA: List the name you intend todo business as

Zoning: Indicate if the zoning if

appropriate for your intendedoffice location

Licenses: List the appropriatelicenses you will need at the local,

state, and national level

Local:


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SECTION 5: LICENSES, PERMITSAND BUSINESS NAMES

State:

National/Central Govt.:

Trademark: Indicate yourtrademark intentions if any exist

Sellers Permit: List any sellerspermits that you may need

EIN: Indicate if you will obtain anemployers identification number


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SECTION 6: INSURANCE

Insurance(Session 6): List the forms ofinsurance coverage includingcosts that are anticipated.


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SECTION 7: PREMISES

Location Criteria(Session 7): Outline your locationcriteria.

space requirements

future requirements

site analysis study if needed(attach)

demographic study if needed

(attach)

lease check-off list (attach) estimated occupancy cost as a

% of sales

zoning and use approvals


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SECTION 8: ACCOUNTINGANDCASH FLOW

Accounting(Session 8): Furnish, as aseparate exhibit of your startingbalance sheet and projected

income statements for the first sixmonths to one year.

Cash Flow Planning(Session 8): Provide a separate

exhibit of your one year cash flowanalysis including estimated sales,all costs and capital investments.

Provide a checklist of all expense

items for input into your cash flowprojection.


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SECTION 8: ACCOUNTINGANDCASH FLOW

Analysis of Costs(Session 8): What are all of mycosts: fixed, variable, product,delivery, etc.

Internal Controls(Session 8): Explain your:Intended internal controls andcash controls, check signing

policy, strategy for controllingshrinkage and dishonesty andcontrol of incoming merchandise.


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SECTION 9: FINANCING


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SECTION 10: E-COMMERCE

E-Commerce Plans(Session 10): Describe in detailhow you plan to use the Internet inmarketing your product or service.

E-Commerce Budgeting

(Session 10): Provide a detailedbreakdown of the costs involved increating, operating andmaintaining your e-commerceactivities.


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SECTION 10: E-COMMERCE

E-Commerce Competition(Session 10): Describe how yourbest competitors utilize e-commerce and your strategy toimprove on their practices.


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SECTION 11: ACQUISITIONS

Due Diligence Procedures forAcquisitions(Session 11): List the following:

Your consulting team: Attorney,

accountant, banker, broker, etc.

Verification of sellers revenues:how you plan to authenticate.

Sellers records to be inspected:Financial statements, income taxreturns, sales backlog, cashdeposit records, utility bills,accounts payable and receivable,

backlog, financial comparisons ofsimilar businesses, etc.

Inspections and approval of leases


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SECTION 11: ACQUISITIONS

and contracts.

Appraisals, as appropriate.

If a franchise, interview with

randomly selected franchisees.

Finance plan for acquisitions:include sources including sellerfinancing.

Market conditions.

Value of goodwill.

Method of purchase: stock,assets, etc.


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SECTION 12: MARKETING

Marketing Plan(Session 12): Describe youroverall marketing and salesstrategy including how you plan toget and retain customers.

Advertising and PromotionPlans(Session 12): Describe your plansand budgets for advertising and

promotions.

Purchasing and InventoryControl

(Session 12): See how to buychecklist.


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SECTION 12: MARKETING

Training Policies(Session 12): Describe your plansfor hiring and training your salesassociates.

The Competition(Session 12): Describe yourstrongest competitors and how youintend to compete.

How I Plan to Take Advantage ofCompetitors Weak Points

(Session 12): List yourcompetitor's shortcomings andhow you can capitalize on them.


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SECTION 13: GROWTH PROGRAM

Expansion(Session 13): Describe yourgrowth: You might includedevelopment of profitable pilotoperation, sources of financing,

cash flow, accounting system inplace, incentive compensation planfor managers, benefits packageand policies, economics of scale.

Handling Major Problems

(Session 13): Describe scenariosof adverse conditions and how youintend to respond to them. Forexample how you would plan tohandle a 25% reduction in sales, ornew competitions, etc.

Prepare a cash flow projection


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SECTION 13: GROWTH PROGRAM

based on lowered expectationsand show how and where youwould reduce costs to maintainliquidity.


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SECTION 14: INTERNATIONAL TRADE

Due Diligence Procedures forInternational Trade(Session 14):List the following:

Export Counseling: List your

sources of counseling includingyour export legal counsel. C&Fagents and related associations.

Export Readiness: Describe the

economic reasons and justificationfor your plans.Outline the personnel, budget andprocedures you plan to implement.As the company does not have a

domestic market for its products sothere is an obvious need to enterinto foreign markets where there is


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quite a good market for theproducts manufactured by thecompany.Agent/distributor Agreement:Provide a draft of your

agent/distributor agreement andthe agents/distributors you areconsidering to do business with.

Analysis of Competitive

Considerations: Explain the duediligence resources to be used inthe evaluation opportunitiesincluding appropriateness for yourbusiness. There is a need to look

for a good market for its products.


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Evaluation of Country Risk:Explain the resources to be used inthe evaluation ofcountry risk (is the country in goodstanding?) including potential

sources of financing.

Describe your plans to insureprotection of your intellectualproperty rights. Intellectual property

rights can be protected throughpatenting the productsmanufactured by the company.

Describe your marketing and

advertising plans. There is noadvertising done for the products.The products are displayed in


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Trade fairs held around the worldand also marketed abroad throughassociations selling the companysproducts. The companys websiteis also a medium used for selling

the products.

Evaluate potential problemsregarding product adaptation tostandards and measurements. The

company sells products keeping inmind the standards andmeasurements and if there is aneed to change the company doesso according to the requirements.

Describe the licensingrequirements for export or import


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of the product or service youplan to market in internationaltrade. There are no specificlicenses required for exporting as itis an EOU but for exporting to the

European Union a CE Certificationis required which the companyalready has.


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SECTION 15: MANAGINGEMPLOYEES

1. (Session 15): Describe the

services to be provided by yourPayroll Service Provider andidentify the provider.

2. (Session 15): Include copies of

job descriptions for all employeesyou intend to hire.


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3. (Session 15): Include a copy ofthe job application form andscreening procedures you intendto use.

4. (Session 15): Provide a copy ofyour intended benefits package.

The company provides variouscompensation/benefits to its

employees through various meanslike: 1) The company provideshealth insurance for all itsemployees including their families.2) Compensation according to the

work done by an employee i.e.extra effort and hard work.


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5. (Session 15): Provide a copy ofyour employee handbook.

6. (Session 15): Outline your initialand ongoing training programsfor employees.

All the employees are trained bythe chairman and the managingdirector of the companythemselves. Any required trainingto be given to an employee is doneby them.


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7. (Session 15): Identify the laborattorney who will be advising youon employee matters.

The companys head manages all

the employee matters himself.


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SECTION 16: HOME BASEDBUSINESS ISSUES

8. Factors in Selecting theBusiness

(Session 16): Describe your

considerations for selecting yourhome business and list:

1. Your experience in thebusiness No experience in this

business but have worked andunderstood the ways and means ofstarting this business.

2. Why appropriate for homebased As there are a few good

factors that help in managing thebusiness like: 1) good, efficient andcheap labour. 2) a 100% EOU


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advantage.3. Your utilization of Internet

and communications tools Internetis an important part of the business

as orders are received through thecompanys website and even thepayments received for the sale ofproducts is via internet.

4. Home based zoning and

licensing required No licensesrequired.

5. Your competition In India afew companies but the biggestcompetitor is China.


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9. The Home Based BusinessFormat

(Session 16): Describe if the

business is part-time(moonlighting) or full time. A full-time business.

1. If a full time business describe

your preparations before quittingyour job(see check list in session)Started a first-hand businesswithout any experience in a job.


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10. Conflict of interestmanagement

(Session 16): If business is part-

time describe your conflict ofinterest policy andcompartmentalization of job andbusiness.

11. Operating personnel

(Session 16: Describe thepersonnel who will be involved inoperating the business including

any family members. Describeparticipation and responsibilities.The head of the company along


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with his brother and otherrequired employees will cometogether to start the business.

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