Business model-innovation-techba-1233009104324372-2-130922063154-phpapp02

• 1. Welcome to Silicon Valley =)

2. Business model innovation Prepared forTechBA by: Dariana Urrutia - ITAM Armando Maldonado - ITAM Ximena Venegas CIMA CI Abel Hurtado - CIMA CI Csar Salazar CIMA CI January 26th, 2008 3. Tikkia as a Case Study (INTRODUCTION) This presentation covers the work we did at Tikkia, integrating: Alex Osterwalders work (Universit de Lausanne) Armando Maldonado and Dariana Urrutias studies at ITAM CIMA CIs expertise 4. Just for the record Tikkia.com is a brand new (alpha becoming beta) online network for IT professionals in Mexico. The company behind Tikkia is CIMA CI (TechBA 4th generation), through its innovation unit: CIMA Labs 5. Timeout, please!Are you into the IT business? Join Tikkia now!http://www.tikkia.com 6. Lets start with a BigQuestion. 7. If you build it, will they come? 8. Probably not. 9. Even if they come, will you get to fill your pockets? 10. So, whats to do? 11. Business model innovation!!! 12. What is a business model? 13. Answer #0 (bonus) 14. Answer #1A business model is nothing else than a representation of how an organization makes (or intends to make) money. 15. Answer #2A business model is the simplest path to understand how to profit from a market opportunity. 16. Answer #3The business model is the core of the business plan and any other strategic document. 17. What is a business model?xIts not a mission statement a revenue model a value proposition a strategic plan a business plan 18. Lets start with Alexs exampleVs. 19. Lets start with Alexs example 20. Lets make it simple 21. The canvas A blank spaceWHAT? 22. The canvas A blank spaceWHAT?WHO? 23. The canvas A blank spaceHOW?WHAT?WHO? 24. The canvas A blank spaceHOW?WHAT?WHO? 25. Then, the building blocks 26. The 9 building blocks of the BM Client Client segments segmentsKey activities Key activities Partner Partner network network Key Key resources resourcesCost structure Cost structureValue Value proposition propositionClient Client relationships relationships Distribution Distribution channels channelsRevenue streams Revenue streams 27. Work in progress 28. The 9 building blocks InternalExternal Client Client segments segmentsKey activities Key activities Partner Partner network network Key Key resources resourcesCost structure Cost structureDesignValue Value proposition propositionClient Client relationships relationships Distribution Distribution channels channelsRevenue streams Revenue streamsInsight 29. Magic triangle #2 Who? Client Client segments segments Value Value proposition propositionClient Client relationships relationships Distribution Distribution channels channelsRevenue streams Revenue streams 30. Magic triangle 1 How? Key activities Key activities Partner Partner network network Key Key resources resourcesCost structure Cost structureValue Value proposition proposition 31. The butterflyGo to video 32. Business model framework Client Client segments segmentsKey activities Key activities Partner Partner network network Key Key resources resourcesCost structure Cost structureValue Value proposition propositionClient Client relationships relationships Distribution Distribution channels channelsRevenue streams Revenue streams 33. Remember: The business model should be CONSISTENT 34. The canvas Not so blank!HOW?WHAT?WHO? 35. Exploring the WHO? 36. Client segments a.k.a. The Market 37. Big Qs about the market Whom are we creating value to?? What market segments want my product? How large is each segment? Is it growing? What does the customer want? What are the real needs of my customer? What are his major concerns? 38. Organizing the ideas 39. Organizing the ideas Job opportunities Job opportunities Get certified for Get certified for current knowledge current knowledge Share interests and Share interests and knowledge knowledge Be important! Be important! 40. Is that it?Short answer: YES 41. Is that it?Long aswer: NO, this is just the beginning 42. Next steps? 1. Webinar with Dr. Maldonado in one month. 2. 12 weeks of learning how to feed the butterfly. 3. Feed the butterfly!!! 43. As a conclusion 1. Focus on the market. 2. Find the businss opportunityt through the model. 3. Then, stick to an action plan. 44. No business model? No business model = No business at all 45. Tough, tougher, toughest 46. Give it a try!Access to templates and book chunks http://business-model-design.blogspot.com/ Access to slideshows http://www.slideshare.net/Alex.Osterwalder 47. Business model innovation Presentador: Csar Salazar Director de CIMA Labs/Tikkia http://www.tikkia.com/cesarsalazar http://www.twitter.com/cesarsalazar January 26th, 2008