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Statistics for BusinessStatistics, Data, &Statistical Thinking
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What is this statistics?
• In everyday usage, the term Statistics refers to numerical facts. However the field or subject, of statistics involves much more than
numerical facts.
• In Broad sense, Statistics is the art and science of collecting,
analyzing, presenting, and interpreting data.
• Particularly in Business, the information provided by collecting,
analyzing, presenting and interpreting data gives managers and
decision makers a better understanding of business and economic
environment and thus enables them to make more informed and better decisions.
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Learning Objectives
• 1. Define Statistics
• 2. Describe the Uses of Statistics
• 3. Understand what is Data
• 4. Distinguish Descriptive & InferentialStatistics
• 5. Define Population, Sample, Parameter,
& Statistic
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What Is Statistics?
•1. Collecting Data
▫ e.g. Survey
•2. Presenting Data▫ e.g., Charts & Tables
•3. Characterizing Data
▫ e.g., Average
Why?DataAnalysis
Decision-
Making
© 1984-1994 T/Maker Co.
© 1984-1994 T/Maker Co. _____________________________________Business Mathematics MMS Semester I 2013-14, SIBM, Mumbai
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Application Areas
_____________________________________Business Mathematics MMS Semester I 2013-14, SIBM, Mumbai
• Marketing
• Management
• Finance
• Economics• Accounting
• Management Information Systems
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Understand what is Data.
• Data
• Elements, Variables and Observation
• Scales of Measurement
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Statistical Methods
StatisticalMethods
Descriptive
Statistics
Inferential
Statistics
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Descriptive Statistics
•1. Involves
▫ Collecting Data
▫ Presenting Data▫ Characterizing Data
•2. Purpose
▫ Describe Data
X = 30.5 S2 = 113
0
25
50
Q1 Q2 Q3 Q4
$
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Inferential Statistics
•1. Involves
▫ Estimation
▫ HypothesisTesting
•2. Purpose
▫ Make Decisions AboutPopulationCharacteristics
Population?
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Key Terms
• 1. Population (Universe)
▫ All Items of Interest
• 2. Sample
▫ Portion of Population
• 3. Parameter
▫ Summary Measure about Population• 4. Statistic
▫ Summary Measure about Sample
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Key Terms
• 1. Population (Universe)
▫ All Items of Interest
• 2. Sample
▫ Portion of Population
• 3. Parameter
▫ Summary Measure about Population• 4. Statistic
▫ Summary Measure about Sample
• P in Population
& Parameter
•
S in Sample& Statistic
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Statistical Computer Packages
•1. TypicalSoftware
▫ SAS
▫ SPSS▫ MINITAB▫ Excel
•2. Need Statistical
Understanding▫ Assumptions
▫ Limitations
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Conclusion
• 1. Defined Statistics
• 2. Described the Uses of Statistics
• 3. Understood what is Data
• 4. Distinguished Descriptive & InferentialStatistics
• 5. Defined Population, Sample, Parameter,
& Statistic
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Presenting Data in Tables and Charts
Basic Business Statistics
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Learning Objectives
In this chapter you learn:
• To develop tables and charts for categorical
data
• To develop tables and charts for numericaldata
• The principles of properly presenting graphs
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Categorical Data Are SummarizedBy Tables & Graphs
CategoricalData
Graphing Data
PieCharts
ParetoDiagram
Bar Charts
Tabulating Data
SummaryTable
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Organizing Categorical Data:
Summary Table
A summary table indicates the frequency, amount, or percentage of
items in a set of categories so that you can see differences between
categories.
Banking Preference? Percent
ATM 16%
Automated or live telephone 2%
Drive-through service at branch 17%
In person at branch 41%
Internet 24%
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Bar and Pie Charts
• Bar charts and Pie charts are often usedfor categorical data
• Length of bar or size of pie slice shows thefrequency or percentage for each category
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Organizing Categorical Data:
Bar Chart
In a bar chart, a bar shows each category, the length of which
represents the amount, frequency or percentage of values falling
into a category.
Banking Preference
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
ATM
Automated or live telephone
Drive-through service at branch
In person at branch
Internet
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Organizing Categorical Data:
Pie Chart
The pie chart is a circle broken up into slices that represent categories.
The size of each slice of the pie varies according to the percentage in
each category.
Banking Preference
16%
2%
17%
41%
24%
ATM
Autom ated or live
telephone
Drive-through s ervice at
branch
In person at branch
Internet
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Organizing Categorical Data:
Pareto Diagram
• Used to portray categorical data (nominal scale)
• A vertical bar chart, where categories are shown
in descending order of frequency
• A cumulative polygon is shown in the same
graph
• Used to separate the “vital few” from the “trivial
many”
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Organizing Categorical Data:
Pareto Diagram
Pareto Chart For Banking Preference
0%
20%
40%
60%
80%
100%
In person
at branch
Internet Drive-
through
service at
branch
ATM Automated
or live
telephone
% i n
e a c h c a
t e g o r y
( b a r g r a p
h )
0%
20%
40%
60%
80%
100%
C u m u l a t i v
e %
( l i n e g r a p
h )
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Tables and Charts forNumerical Data
Numerical Data
Ordered Array
Stem-and-Leaf
DisplayHistogram Polygon Ogive
Frequency Distributionsand
Cumulative Distributions
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Organizing Numerical Data:
Ordered Array
An ordered array is a sequence of data, in rank order, from thesmallest value to the largest value.
Shows range (minimum value to maximum value)
May help identify outliers (unusual observations)
Age of
Surveyed
College
Students
Day Students
16 17 17 18 18 18
19 19 20 20 21 22
22 25 27 32 38 42
Night Students
18 18 19 19 20 21
23 28 32 33 41 45
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Stem-and-Leaf Display
• A simple way to see how the data are distributedand where concentrations of data exist
METHOD: Separate the sorted data seriesinto leading digits (the stems) and
the trailing digits (the leaves)
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Organizing Numerical Data:
Stem and Leaf Display
A stem-and-leaf display organizes data into groups (called
stems) so that the values within each group (the leaves)
branch out to the right on each row.
Stem Leaf
1 67788899
2 0012257
3 28
4 2
Age of
Surveyed
College
Students
Day Students
16 17 17 18 18 18
19 19 20 20 21 22
22 25 27 32 38 42
Night Students
18 18 19 19 20 21
23 28 32 33 41 45
Age of College Students
Day Students Night Students
Stem Leaf
1 8899
2 0138
3 23
4 15
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Organizing Numerical Data:
Frequency Distribution
The frequency distribution is a summary table in which the data arearranged into numerically ordered classes.
You must give attention to selecting the appropriate number of classgroupings for the table, determining a suitable width of a class grouping, andestablishing the boundaries of each class grouping to avoid overlapping.
The number of classes depends on the number of values in the data. With alarger number of values, typically there are more classes. In general, afrequency distribution should have at least 5 but no more than 15 classes.
To determine the width of a class interval, you divide the range (Highestvalue – Lowest value) of the data by the number of class groupings desired.
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Organizing Numerical Data:
Frequency Distribution Example
Example: A manufacturer of insulation randomly selects 20
winter days and records the daily high temperature
24, 35, 17, 21, 24, 37, 26, 46, 58, 30, 32, 13, 12, 38, 41, 43, 44, 27, 53,
27
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Organizing Numerical Data:
Frequency Distribution Example
Sort raw data in ascending order:12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44, 46, 53, 58
Find range: 58 - 12 = 46 Select number of classes: 5 (usually between 5 and 15) Compute class interval (width): 10 (46/5 then round up) Determine class boundaries (limits):
Class 1: 10 to less than 20
Class 2: 20 to less than 30
Class 3: 30 to less than 40
Class 4: 40 to less than 50
Class 5: 50 to less than 60
Compute class midpoints: 15, 25, 35, 45, 55 Count observations & assign to classes
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Organizing Numerical Data:
Frequency Distribution Example
Class Frequency
10 but less than 20 3 .15 15
20 but less than 30 6 .30 30
30 but less than 40 5 .25 2540 but less than 50 4 .20 20
50 but less than 60 2 .10 10
Total 20 1.00 100
RelativeFrequency Percentage
Data in ordered array:
12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44, 46, 53, 58
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Tabulating Numerical Data:Cumulative Frequency
Class
10 but less than 20 3 15 3 15
20 but less than 30 6 30 9 45
30 but less than 40 5 25 14 7040 but less than 50 4 20 18 90
50 but less than 60 2 10 20 100
Total 20 100
Percentage CumulativePercentage
Data in ordered array:
12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44, 46, 53, 58
Frequency CumulativeFrequency
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Why Use a Frequency Distribution?
• It condenses the raw data into a moreuseful form
• It allows for a quick visual interpretation of
the data
• It enables the determination of the major
characteristics of the data set including
where the data are concentrated /clustered
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Frequency Distributions:
Some Tips
• Different class boundaries may provide different pictures forthe same data (especially for smaller data sets)
• Shifts in data concentration may show up when different class
boundaries are chosen
• As the size of the data set increases, the impact of alterationsin the selection of class boundaries is greatly reduced
• When comparing two or more groups with different samplesizes, you must use either a relative frequency or a percentagedistribution
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Organizing Numerical Data:
The Histogram
A vertical bar chart of the data in a frequency distribution iscalled a histogram.
In a histogram there are no gaps between adjacent bars.
The class boundaries (or class midpoints) are shown on thehorizontal axis.
The vertical axis is either frequency, relative frequency, or
percentage.
The height of the bars represent the frequency, relativefrequency, or percentage.
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Organizing Numerical Data:
The Histogram
Histogram: Daily High Temperature
0
1
2
3
4
5
6
7
5 15 25 35 45 55 More
F r e q u e n c y
Class Frequency
10 but less than 20 3 .15 15
20 but less than 30 6 .30 30
30 but less than 40 5 .25 25
40 but less than 50 4 .20 20
50 but less than 60 2 .10 10
Total 20 1.00 100
RelativeFrequency
Percentage
(In a percentagehistogram the verticalaxis would be defined toshow the percentage of observations per class)
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Organizing Numerical Data:
The Polygon
A percentage polygon is formed by having the midpoint of each class represent the data in that class and then connectingthe sequence of midpoints at their respective class
percentages.
The cumulative percentage polygon, or ogive, displays thevariable of interest along the X axis, and the cumulative
percentages along the Y axis.
Useful when there are two or more groups to compare.
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Graphing Numerical Data:The Frequency Polygon
Frequency Polygon: Daily High Temperature
0
12
3
4
5
6
7
5 15 25 35 45 55 65
F r e q u e n c y
Class Midpoints
Class
10 but less than 20 15 3
20 but less than 30 25 6
30 but less than 40 35 5
40 but less than 50 45 450 but less than 60 55 2
FrequencyClass
Midpoint
(In a percentage
polygon the vertical axis
would be defined to
show the percentage of
observations per class)
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Graphing Cumulative Frequencies:The Ogive (Cumulative % Polygon)
Ogive: Daily High Temperature
0
20
40
60
80
100
10 20 30 40 50 60 C u m u l a t i v e P e r c e n t a g e
Class
10 but less than 20 10 15
20 but less than 30 20 45
30 but less than 40 30 70
40 but less than 50 40 9050 but less than 60 50 100
% lessthan lower boundary
Lower class
boundary
Lower Class Boundary
(In an ogive the percentage
of the observations less
than each lower class
boundary are plotted versus
the lower class boundaries.
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Cross Tabulations
• Used to study patterns that may exist betweentwo or more categorical variables.
• Cross tabulations can be presented in:▫ Tabular form -- Contingency Tables
▫ Graphical form -- Side by Side Charts
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Cross Tabulations:
The Contingency Table
A cross-classification (or contingency) table presents theresults of two categorical variables. The joint responses areclassified so that the categories of one variable are located inthe rows and the categories of the other variable are located in
the columns.
The cell is the intersection of the row and column and thevalue in the cell represents the data corresponding to thatspecific pairing of row and column categories.
A useful way to visually display the results of cross-classification data is by constructing a side-by-side barchart.
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Cross Tabulations:
The Contingency Table
Importance of Brand Name
Male Female Total
More 450 300 750
Equal or Less 3300 3450 6750
Total 3750 3750 7500
A survey was conducted to study the importance of brand
name to consumers as compared to a few years ago. The
results, classified by gender, were as follows:
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Cross Tabulations:
Side-By-Side Bar Charts
Importance of Brand Name
0 500 1000 1500 2000 2500 3000 3500 4000
More
Less or Equal
R e s p o n s e
Number of Responses
Female
Male
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Scatter Plots
Scatter plots are used for numerical data consisting of pairedobservations taken from two numerical variables
One variable is measured on the vertical axis and the other variable is measured on the horizontal axis
Scatter plots are used to examine possible relationships between two numerical variables
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Scatter Plot Example
Volumeper day
Cost per day
23 125
26 140
29 146
33 160
38 167
42 170
50 188
55 195
60 200
Cost per Day vs. Production Volume
0
50
100
150
200
250
20 30 40 50 60 70
Volume per Day
C o s t p e r D a y
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• A Time Series Plot is used to study patterns in the values of a numeric
variable over time
• The Time Series Plot:
▫ Numeric variable is measured on the
vertical axis and the time period ismeasured on the horizontal axis
Time Series Plot
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Time Series Plot Example
Number of Franchises, 1996-2004
0
20
40
6080
100
120
1994 1996 1998 2000 2002 2004 2006
Year
N u m b e r o f
F r a n c h i s e s
Year
Number of
Franchises
1996 43
1997 541998 60
1999 73
2000 82
2001 95
2002 107
2003 99
2004 95
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Principles of Excellent Graphs
The graph should not distort the data.
The graph should not contain unnecessary adornments
(sometimes referred to as chart junk ).
The scale on the vertical axis should begin at zero. All axes should be properly labeled.
The graph should contain a title.
The simplest possible graph should be used for a given set of
data.
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Graphical Errors: Chart Junk
1960: $1.00
1970: $1.60
1980: $3.10
1990: $3.80
Minimum Wage
Bad Presentation
Minimum Wage
0
2
4
1960 1970 1980 1990
$
Good Presentation
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Graphical Errors:
No Relative Basis
A’s received by
students.A’s received by
students.
Bad Presentation
0
200
300
FR SO JR SR
Freq.
10%
30%
FR SO JR SR
FR = Freshmen, SO = Sophomore, JR = Junior, SR = Senior
100
20%
0%
%
Good Presentation
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Graphical Errors:
Compressing the Vertical Axis
Good Presentation
Quarterly Sales Quarterly Sales
Bad Presentation
0
25
50
Q1 Q2 Q3 Q4
$
0
100
200
Q1 Q2 Q3 Q4
$
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G hi l E N Z P i h
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Graphical Errors: No Zero Point on the
Vertical Axis
Monthly Sales
36
39
42
45
J F M A M J
$
Graphing the first six months of sales
Monthly Sales
0
39
4245
J F M A M J
$
36
Good PresentationsBad Presentation
_____________________________________Business Mathematics MMS Semester I 2013-14, SIBM, Mumbai
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Chapter Summary
Organized categorical data using the summary table, bar chart, pie chart, and Pareto diagram.
Organized numerical data using the ordered array, stem-and-
leaf display, frequency distribution, histogram, polygon, andogive.
Examined cross tabulated data using the contingency tableand side-by-side bar chart.
Developed scatter plots and time series graphs.
Examined the do’s and don'ts of graphically displaying data.
In this chapter, we have
_____________________________________ Anoop Waghmare MMS Convergence Course 2012-13, SIBM, Mumbai
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End of Chapter
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