Business Library Resources

BUSINESS LIBRARY RESOURCES

FSC 410September 3, 2013

Using the Business LibraryThe Business Library has several resources for you including: Databases and books Remote access to databases 24/7 Help Line Group Study Rooms Copying/Printing

Your Course Guide

http://libguides.lib.msu.edu/fsc410

It also can be found linked on the Business Library web site.

Use library links!

Evaluating InformationCriteria for Evaluating Information Authority – Who Wrote It? Objectivity – Any possible biases? Quality – How well is it written? Coverage – Is it relevant and corroborate your

resources? Currency – Is it current? Relevance – Does it match your research needs? See Guide for more information including video:

Identifying Credible Web Sites.

Searching with a purpose Defining your topic

Not too broad or not too narrow Using Keywords

Can be the most difficult partThink of alternative words ex. instead of

Facebook use social networking. Or what about social media?

Be flexible and allow your research to direct you.

See guide for video.

Industry AnalysisThese resources will help answer the questions: What is going on the industry? What are new trends? What are the major companies in the

industry?

Industry/Category Databases Mintel GNPD Academic Mintel Oxygen Reports IBISWorld Global Market Information Database

(Passport GMID) Datamonitor 360 Freedonia Focus GBI Research

Mintel Oxygen Reports Industry overview and trends Consumer spending and buying patterns Demographic profiles Marketing and Attitudes Create account with MSU email address Connect to Mintel Oxygen Reports Examples:

Yogurt and Yogurt Drinks - US - August 2013Marketing to Millennials - US - August 2012Media Usage and Online Behavior - US - October 2011 Condiments - US - August 2012Cheese - US - June 2012

Mintel GNPD Academic Contains new product introductions in the

consumer packaged goods market worldwide Includes product and category insights and

product packaging descriptions Must be used on campus Create account with MSU email address Connect to Mintel GNPD Academic.

Company AnalysisThese resources will help answer the questions: What are other companies doing? What are the major strengths and

weaknesses of the company? What is the company's history? Who are their competitors?

Company Databases MarketLine Advantage LexisNexis Academic Mergent Online PrivCo Mergent Horizon Business Source Complete Orbis Corporate Affiliations

MarketLine Advantage Industry and company information Includes SWOT analyses Connect to MarketLine

Advantage (Formerly known as Datamonitor 360)

Example: Dole Food Company, Inc.

Consumer AnalysisThese resources will help answer the questions: Who are the target market? What are the consumer

demographics, psychographic, and behavioral factors?

Consumer Information Mintel Oxygen Reports Simply Map eMarketer Statista SRDS Passport GMID (Global Market

Information Database) Simmons OneView (formerly Choices3)

SimplyMap Great for local information! Can go from national to census block. Provides information on what people are doing -Consumer

spending, buying patterns, and activities Nice graphics. Help Guide Available 5 Users at a time Create account using MSU email address Connect to Simply Map Examples:

% FOOD - SNACK/DESSERT | ICE CREAM & SHERBET | ICE CREAM & SHERBET - BRANDS MO | BEN & JERRY'S, 2011

% FOOD - SNACK/DESSERT | ICE CREAM & SHERBET | ICE CREAM & SHERBET - TYPES MO | REGULAR ICE CREAM (NOT DIET), 2011

eMarketer Online marketing statistics Articles and reports Consumers, media usage, mobile, social

media, and more Connect to eMarketer

Statista Statistics on over 80,000 topics including

marketing and hospitality Connect to Statista

News & Articles These resources will help you find

articles in magazines, journals, and newspapers about companies and industries.

Use various keywords that are similar. For example instead of Facebook use social media.

Finding Articles about Companies, Industries, and Brands Business Source Complete ABI/INFORM Complete Factiva The Food Institute LexisNexis Academic

and more.

Books

Find additional books in the catalog.

Citing Your Sources Make sure to cite your sources! Citation Guides:

http://www.lib.msu.edu/research/cite-resources.jsp includes guides, generators, and citation management software like EndNote and Zotero

General Citation Guides Purdue OWL includes interviews BibMe

Need more help? Contact me for research assistance.

Breezy Silver – 432-4181 or [email protected]

(when sending email include course number in subject heading)

For Access Problems Contact Distance Learning Services -

http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.