Business Intelligence PPT FINAL

Business Intelligence @ YES BANKPresented by: Khyati Shah Loveleen Gill Shachee Swadia Soumabrata Dasgupta Zafar Siddiqui

Agenda About the company BI in Banking Business Challenges Need for BI in Yes Bank BI Tool Advantages/Disadvantages Recommendations

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Yes Bank Founded in 2003-04 by Kapur duo Headquarters in Mumbai, India Follows a Knowledge driven approach Development and Knowledge Banking Division

Awarded The most innovative bank in India The most sustainable bank of India year 2008 year 2009

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Verticals@ Yes Bank

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Business Intelligence BI refers to application and technology, which is used to gather to provide access to, and analyze data and information about the company operations It is an architecture and a collection of integrated operational as well as decision-support applications and databases that provide the business community easy access to business data BI in a bank bridges a legacy database with departmental databases, giving branch managers and other users access to BI applications to determine who the most profitable customers are or which customers they should try to cross-sell new products to. The use of these tools frees information technology staff from the task of generating analytical reports for the departments and it gives department personnel autonomous access to a richer data source.5

Evolution of BI

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BI in BankingChronological Analysis CRM Performance Accounting Risk Management Regulatory ConformityHistorical analysis for future strategies Derivative indicators assessed over time

Create a client database Assists a firm administer client relationship in a planned manner

intermittent evaluations to take remedial actions in case of discrepancies

Banks relocate, allocate, buy and sell financial risks Assessment of diverse risks for accuracy and analytical competence

information centric regulatory needs like SEBI clause 49, Basel norms Precise and organized compilation of data for action

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Business Challenges Inconsistencies and non uniformity of data Different departments pulled out reports from their systems and

forward it to their stakeholders

Lack of a dedicated staff Hierarchical report generation process Delayed report generation for users Incomplete data

Information Security Anyone could access the data anytime as information was available on a FTP Distribution of information reports through E-Mails8

Business Challenges Manual & inefficient processes Eg. Nearly 200 reports were prepared manually by users in various departments which made the bank operations unproductive and costly

Lack of integration between systems Difficult to generate certain MIS reports resulting in loss of business opportunities

Extracting intelligent information in real time was a challenge High competition Need for specific customer requirements & behavioral patterns for cross selling, up selling , etc.9

Answer to the Challenges

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Make or Buy Analysis Constraints of Buy Recession and Budgetary constraints Uneconomical and difficult ROI High implementation costs

Motivation for Make Low Cost Customizable (Enhancements)

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Kaleidoscope A home grown BI Solution Partnership of Business and IT functions by development of BICoE In-house expertise without any implementation partner Freeware LogiXML used as a reporting frontend Integrated with custom built application

Fast Deployment within 2 months

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Why Kaleidoscope?

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4 Phases : Kaleidoscope1. Extracting information from multiple MIS s

Role based access feature Actionable in nature and help teams take productive decisions

2. Interlink the BI and BPM Solution 3. Basic and flexible analytics 4. Include advanced analytics

What if scenarios

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Kaleidoscope TeamBICoE Team

Outsourced Executives

Each Business Unit

Programme Manager

DB Structures

VB Scripting

Technical Analyst

Business Analyst

Project Manager

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Technical Aspects IBM Power5 based database servers and xSeries application servers Windows Server 2003 Enterprise Edition Front end reporting: LogiXML Web based reporting server Interactive analysis (dashboard, charts, grids) Enables developers to rapidly build sophisticated custom applications

through hundreds of pre-built elements No user fees licensing

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Advantages - Kaleidoscope Information Security Relevant, meaningful and accessible data Everyone received common data No inconsistencies in data

Single view to the customer Products bought by the customers appear in a single screen

Smooth report generation process Relevant data for MIS processing Earlier with MIS the delay was of 24 hours18

Advantages of BI to Yes Bank Extended to the Lowest User not just Power Users Automation eradicated the manual errors in reports High Cost Savings about 6 Crores Automation Productivity Gains (2300 users of the system) In-house Product Release of FTE dedicated to MIS analysis

Customer One View Enabled superior service Better Cross Selling Deepening Relationship19

Recommendations The bank was awarded the Financial Insights Innovation Award for innovation in Business Intelligence at the Asian Financial Services Congress YES Bank is a Silver EDGE (2010) winner.

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References1. Mr. Shankho Gupta Branch Manager, YES Bank Bangalore 2. http://www.yesbank.in/ 3. http://www.yesbank.in/it.htm 4. http://business.mapsofindia.com/business-intelligence/forbanking.html

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