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    THE FUTURE OF DIGITALLENDING: 2015

    Sources: Shutterstock/Rrraum,Shutterstock/wongwean

    A Research Service By Business Insider

    BI Intelligence

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    The US was rocked by a financial crisis in 2008.

    Source: Reuters/Robert Galbraith

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    4.6% 4.6%

    5.8%

    9.3%9.6%

    2006 2007 2008 2009 2010

    Average US Unemployment Rate

    It robbed financial well-being from countless cons

    Source: US Bureau Of Labor Statistics

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    BI In

    $1,007$961

    $910$872

    $836

    Jan-09 Jul-09 Jan-10 Jul-10 Jan-11

    Consumer Credit Collapsed During The Great RecessiOutstanding US Revolving Consumer Credit – $Billions

    People spent less to reduce personal debt...

    Source: Federal Reserve

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    And they started looking for waysto refinance expensive credit card debt.

    Source: Flickr/Wonderlane

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    63%

    23%

    6%2%

    None 1 card 2 cards 3 cards

    Number Of Major Credit Cards OwnedUS – Millennials Age 18 to 29

    Younger generations shied away from credit altoge

    Source: Bankrate August 2014 Financial Security Index

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    3.0 3.0

    3.8

    4.6

    5.2

    3.3

    1.6 1.5

    2003 2004 2005 2006 2007 2008 2009 2010

    Loans Originated To US Small Businesses – MillionFirms with $1 million or less in revenue

    The recession also affected small businesses —it became more difficult for them to find a loan.

    Source: FFIEC, 2014

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    25%36%

    65% 70%11% 4%

    6%10%

    11%10%

    12%52% 50%

    14% 20%

    Microbusinesses (lessthan $250k)

    Small ($250k-$1M) Mid-size ($1M-$10M) Commercial (>$10M)

    US Small Businesses Have Unfulfilled Credit NeedsPortion Of Financing Received By Business Size, First Half Of 2014

    Recei

    Recei

    Recei

    Recei

    applie

    And in 2014, they were still thirsty for capital.

    Source: New York Fed, Joint Small Business Credit Survey Report

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    This created a huge opportunityfor lending startups to step in.

    Source: VentureBeat

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    BI I

    Peer-to-peer (P2P) lending emergedas a new business model.

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    So how does P2P lending work?

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    Like these popular startups, P2P lenders act as thmiddleman connecting people to services via the i

    2

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    !"#$%#& ()*+,-./,--,0"- !"#$677)%"4 8,- *),*# 9:;

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    !"#$%#& ()*+,-./,--,0"- !"

    (*-5#"- /*#?

    677)%"4 8,- *

    ),*# 9:;

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    21.8%

    14.8%

    Traditional bank lenders Lending Club

    Average Interest Rate Charged To BorrowersConsolidating Outstanding Debt – US

    P2P lending platforms are ableto give borrowers lower interest rates…

    Source: Company Filings

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    BI In

    1.2%1.7%

    3.0%

    6.4%

    7.5%

    8.8%

    9.6%

    Bonds TIPS REIT EmergingMarkets

    Large CapStocks Lending Club

    Small CapStocks

    M

    Comparison Of Returns Between Lending ClubAnd Major Asset Classes – US

    Historical Returns – 2007-2014

    …and investors higher returns.

    Source: Lending Memo, Lending Club

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    A good deal for both parties!

    Source: Shutterstock/mikute

    P2P l di d i 2005 ith Z i th UK

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    BI In

    P2P lending emerged in 2005 with Zopa in the UKand Prosper in the US.

    Consumers are now using P2P lenders

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    BI In

    Consumers are now using P2P lendersfor a broad array of purposes.

    Sources: Flickr, Reuters/Alan L.

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    Small businesses are also attracted to P2P lendin

    Source: Facebook/Bloc11

    Small businesses are receiving higher loan approv

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    BI In

    19%

    64%

    22%

    61%

    Big banks Alternative lenders

    Alternative Lenders Have Higher Small-Business Loan Approval Rates – US

    Feb-14 Feb-15

    Small businesses are receiving higher loan approvfrom P2P lenders than big banks.

    Source: Biz2Credit Small Business Lending Index

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    BI In

    2012 2013 2014

    P2P Lending Volume In China, US, And Europe Combi

    P2P lending is growing rapidly in the US, China, a

    Source: Cambridge University, Ernst & Young, GrowthPraxis, Wangdaizhijia, BI Intelligence Calculations

    The US has one of the world’s largest

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    BI In

    $0.9$2.9

    $6.6

    $19.7

    $32.8

    2012 2013 2014 2015E* 2016E

    Total Value Of Loan Originations On US P2P Lending Plat$Billions

    The US has one of the world s largestand most successful P2P lending markets.

    Source: GrowthPraxis, *BI Intelligence Estimate

    But P2P lending still represents just a fraction

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    $7

    $890

    P2P LendingOutstanding Revolving Consumer Credit

    P2P Lending Volume Compared To TotalRevolving Consumer Credit In 2014

    US – $Billions

    But P2P lending still represents just a fractionof total consumer credit.

    Source: US Federal Reserve, GrowthPraxis

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    2012 2013 20

    Total Lending Volume On Alternative FinancePlatforms In Continental Europe

    Europe is a promising emerging market for P2P le

    Source: Cambridge University, Ernst & Young

    P2P lending is becoming more popular

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    BI In

    1,084

    2,858

    5,801

    2012 2013 2014

    Number Of European Small To Medium-SizedBusinesses Receiving Alternative Finance

    Excluding UK

    P2P lending is becoming more popularamong small businesses in Europe.

    Source: Cambridge University, Ernst & Young, BI Intelligence Calculations

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    Th UK’ k t d f th t f E ’

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    BI In

    ! 70 ($92)

    ! 197 ($257)

    ! 368 ($480)! 248 ($324) 

    ! 629 ($821) 

    ! 1,750 ($2,283

    2012 2013 2014

    Online Peer-To-Peer Lending VolumeUK Vs. The Rest Of Europe

    !Millions ($Millions)

    Europe excluding UK UK

    The UK’s market dwarfs the rest of Europe’s.

    Source: Cambridge University, Ernst & Young, BI Intelligence Calculations

    One factor contributing to the UK’s success

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    One factor contributing to the UK s successis supportive regulations.

    Source: The Guardian

    Partnerships between P2P lenders and major ban

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    BI In

    Aware, 58%

    Consumer Awareness Of Alternative Finance In The UK – 2014

    Consumer Awareness Of Alternative FinanceUK – 2014

    Partnerships between P2P lenders and major banhave likely helped boost consumer awareness.

    Source: Nesta, University Of Cambridge

    A d i F P2P l di i i l i

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    BI In

    $0 ! 0.2 ($0.3)

    ! 8.1 ($10.6)

    2012 2013 2014

    France's P2P Small Business Lending MarketIs Nascent But Growing Rapidly

    Value Of P2P Business Loan Originations, !Millions ($Millions)

    !"#$%& ()*+,- ./,0

    And in France, P2P lending is seeing explosive gro

    Source: Cambridge University, Ernst & Young, BI Intelligence Calculations

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    BI I

    The most interesting things are happening in C

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    BI I

    Since the credit market is underdevelopeP2P lenders have to get creative.

    In China, P2P lenders are giving out loans

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    72%

    22%

    US China

    Percentage Of Citizens Who Own A Credit Card

    , g gto consumers who’ve never even held credit.

    Source: Federal Reserve Bank of Boston, Company Statements

    For example, China Rapid Finance analyzes mobile

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    p p ydata and issues loans through Tencent’s QQ mess

    Source: Shutterstock/thodonal88

    Its success is part of why internet finance

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    BI In

    $0.1 $0.5

    $3.5

    $17.3

    $41.3

    2010 2011 2012 2013 2014

    China's Internet Finance Market Is BoomingAnnual loan volume – $Billions

    yis booming in the country.

    Source: Wangdaizhijia

    The growth of P2P lending

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    BI In

    has banks feeling a little threatened…

    Source: Business Insider

    Some are investing in alternative lenders

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    BI In

    as a way to reach a new segment of customers.

    Source: Wired

    Others are competing by creating

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    BI In

    new digital lending divisions.

    Source: Business Insider

    Some are vowing to serve more borrowers

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    Some are vowing to serve more borrowers.

    Source: Financial Times

    So what’s the future of P2P lending?

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    So what s the future of P2P lending?

    Source: Shutterstock/06photo

    Interest rate increases could make P2P loansl tt ti t i t d b

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    BI In

    0%

    1%

    2%

    3%

    4%

    5%

    6%

    2006 2007 2008 2009 2010 2011 2012 2013 2014

    Effective US Federal Funds Rate

    less attractive to investors and borrowers.

    Source: US Federal Reserve

    Stringent regulations currently preventj P2P i f ti h

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    BI In

    major P2P companies from operating everywhere.

    Source: http://www.lendingmemo.com/lending-club-and-prosper-states/

    But lack of regulation could allow bad lenders to tthi ld d t t i P2P l di

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    BI In

    3%

    9%

    18%

    2012 2013 2014

    China-Based Alternative Lending PlatformsWith Reported Problems

    Percentage Of Total

    this would erode trust in P2P lending.

    Source: Mercator Institute for China Studies

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    Want the full charts and datasets in Microsoft

    & PowerPoint format?

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    000W=@4%#"44%#4%$"-WB,.18@5@-"L,8L)"#$%#&L$*5*

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    intelligence.businessinsider.com

    Henry BlodgetCEO & Editor-in-Chief

    Barbara Peng 

    Vice President,Research 

    g

    Jaime T

    Researc

    BII DIGITAL FINANCIAL SERVICES

    Evan Bakker  

    Research Analyst 

    John Heggestuen 

    Senior Research Analyst