Business Drive 2.2

PERSISTENCE /Pur’sis- tun(t)s/ simply means “refusing to stop”. It means enduring, hanging in, doggedness or tenaciousness. With this word I welcome to BUSINESS DRIVE 2.2. “Nothing can take the place of Persistence” an old Chinese proverb says. Not positive thinking, affirmations, not even faith can take its place. Hence to our over 9000 readers Nigeria-wide (particularly in Ekiti and Ondo States) we bid you to be persistent in all your pursuits. No matter your age bracket, religious affiliation or career because without it those dreams might never see the light of day. Taking a cue from the President Elect Maj. Gen. Muhammadu Buhari (Rtd), we can only say his persistence after 3 attempts finally got him the number one Seat in Nigeria. In this edition, have a look into Tara Fela-Durotoye’s life who was persistent and not only grew House of Tara (HOT) but also the Beauty (Makeover) industry. I ask that you digest this edition and patronize our advertised brands.