Business Communications during a crisis. How private sector businesses communicate both internally and externally. Presenter: Bob Litchfield, MBCP HP Continuity Services. Wednesday April 25, 2012. Topics. Internal Crisis Communications External Crisis Communications - PowerPoint PPT Presentation
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TOPICSInternal Crisis CommunicationsExternal Crisis CommunicationsSocial Media Use During a CrisisThe Origination of the AlertWhere the Big Gaps AreQuestions?
INTERNAL CRISIS COMMUNICATIONS– In managing any disaster event – clear, precise
and timely Communications is the single MOSTimportant factor
– Most private sector companies of any size havesome kind of Business Continuity Program
– Most BC programs consist of a strategy for emergency notification to all employees• Printed or online call tree lists that are manually executed – slow but not dependant on technology
• Automated notification systems – very fast but depends on technology being available and cost more
– Emergency notification strategies tested as part of normal BC/DR testing program
EXTERNAL CRISIS COMMUNICATIONS– Most BC programs consist of a strategy
for emergency notification to external entities• HR’s BC program should include contacting employee’s families
• Sales team’s BC program should include contacting clients
• Vendor Management’s (or whoever) BC plan should include contacting vendors & suppliers
• Facilities Management’s BC program should include contacting service providers
• Public Relations should have extensive Crisis Communications as part of their BC plan including pre-written or canned statements, and who is allowed to talk to the press
– Emergency notification strategies tested as part of normal BC/DR testing program