BUS301: Group 4 - RahimAfrooz Globatt Limited (RGL)

BUS301: International Business

Group 4

Sl. Name I.D.

1 Nabila Naor 09304051

2 Monalisa Chaity 10204096

3 Fannana Ahmed 10204129

4 Bushra Abed 10304009

5 Mehbuba Yasm Tamanna 11104107

6 Fatima Mom 11104132

7 Samiya Yesm 11304043

RahimAfrooz Group’s SBUs in four sectors:

Storage Power

Automotive and Electronics

Energy

Retail

RahimAfrooz Bangladesh Ltd. (RABL)

RABL latest activities

2008, Launched "Quikfill"- CNG refuel gas stations

in Bangladesh.

2009, Established RahimAfrooz Globatt Ltd. (RGL)

and RahimAfrooz Accumulators Ltd.

2010, RahimAfrooz inaugurated warehouse in

Savar.

2011, RGL’s first export to China.

2012, RahimAfrooz Renewable Energy Ltd.

commenced its commercial operation of PV plant.

RABL Markets

Awards Attained by RABL

2008: Brand Leadership Award

2008: Asia’s Best Employer SC&

FE, CSR Award

2010: Asia’s Best Brand CMO Award

2013: “HSBC-The Daily Star Climate Award

2013 Awarded “National Export Trophy”

2014: Received “National Environment Award”

2014: Awarded "Green Business Award”

2014: “Best Brand Award” RahimAfrooz IPS

Local Competitors: all for Dry-Charge batteries

Panna Battery Limited

InGen Technology Limited

HAMKO Group

NAVANA Battery

Industry Profile

International Competitors:

Indian: Exide and Amara Raja.

Korean: Atlas, Delkor.

China: Rocket.

International Competitors of RGL

RABL PEST Analysis

Political Factors: Unstable political environment

Safety issues

Economical Factors: Fluctuation is currency

Profitable because of frequent load shedding

Social Factors: Effect of GDP on living standard

Income level of the population

Technological Factors: Availability of electricity

Increasing use of technology

RGL Products

Salient feature of RGL batteries

Cathodes: Expanded Grid Technology

Anodes: Gravitational Casting Method

Produces two categories of

batteries:

Industrial batteries:

Solar

Electric Vehicle Batteries

Automotive batteries:

Dry Charge Batteries

Maintenance Free Batteries

RGL ProductsProduct Local Warrantee International Warrantee

Globatt Ace (Green) < 24 months 24 months

Globatt Pace (Yellow) 12months 18 months

Globatt Race (Grey) 18 months 24 months

International Trade

Leading brand of “Maintenance-free” batteries and Solar

panel

Local market saturated

RGL exports in 55 countries

Strategy – Through credible distributors internationally

High quality standard certifications ISO9001:2008 for management system

ISO 14001:2004 for environmental system

OHSAS 18001:2007 for Health and safety management system.

local markets- B2C

International markets- B2B

Comparative advantage from export

g to foreign markets over local

markets

Gets benefits export g to SAARC

regions

Pric g policies local and global

markets.

International Trade

Hurdles of International Trade

1995 India Vs Bangladesh case, WTO.

November 2010 China Consignment

Conclusion

Research and Development

Technical Team

Social and Environmental

Responsibility

Awareness Campaigns

Free accommodation for workers

RABL’s liaison team