• BCG MATRIX ON RAHIMAFROOZ SUPERSTORE [AGORA] Super Shop Names Attributes Result Qual ity Pric e Vari ety Availab lity Locat ion Taot al Poin t 5 Positi ons Agora 122. 1 104. 25 78.6 64.05 40.7 409. 7 1 st Meena Bazar 125. 1 95 85.4 61.05 39.7 406. 25 2 nd Nanda n 114 105 80 60 39.7 398. 7 3 rd PQS 114 99.2 5 82.6 63.45 38 397. 3 4 th Here suppose for Agora; previously we got attributes value 4.07 for quality; and we set weight (bi) =30 for quality; so we multiplied attribute value e; and weight value (bi) and got 122.1. In similar ways, we calculated the value for each super shop’s different attribute. After that, based upon the total point we have got the positions of each super shop among them. From the above analysis we found that Agora posses the top position in consumer’s mind while they consider different super