Burgerman - India Presentation

Take a bite of the Gourmet Burger market

Agenda

• Burgerman – a brief history

• The India opportunity

• What is in it for me?

Our historyThe first two Burgerman restaurants were opened at Darlinghurst and Bondi in 1991 by a partnership of two successful chefs who were at the forefront of the wave of Modern-Australian cuisine which swept over Sydney in the late 80's. They combined with an interior designer to fulfiltheir vision of providing Sydney with 'the ultimate burger experience'.

Burgerman prides itself on being • The pioneer of the gourmet burger industry in Australia. • Provide an alternative to the traditional burger by offering sizzlingchicken fillets and juicy lamb rumps served with gourmet vegetables,tantalising home-made sauces and famous crisp French Fries.

•'Real' milk-shake syrups made with Belgian chocolate, French Vanillaand 'real' mixed berries.

We still maintain the hype which has kept Burgerman alive and growing now for almost 19 years. The acquisition of this business by BurgermanGlobal we are now poised to take this unique Australian brand global.

The India opportunity• There is no gourmet burger chain in India.• Pure & Healthy option

– Our burgers are made of pure and healthy ingredients

– It is tantalisingly tasty

“ Guilt free indulgence”

Indian operations

• 2006 – 2008– Market research, gap analysis, the food franchisee

market, business plan

• 2009 - 2010– Acquisition of Burgerman brand in Australia

– Localisation of menu

– Supply chain setup

– Support logistics

– Food tasting and market reaction focus groups.

– Strategic tie-up with FOSTERs beer for co-branding.

Partnerships in India

• SAB Miller (Fosters)– Exclusive co-branded Beer and Burger outlets.

– Leverage marketing machinery of FOSTERS

– Joint marketing promotions at each stores

• Sky Gourmet kitchens. – (Food supply chain)– Central kitchen

– Produce burger components i.e. salad, relishes, mayonnaise, sauces.

– Deliver to store locations through established cold chains.

Indian Menu

Indian Menu

Indian Menu

Indian Menu

Launch phases

• Phase 1 – 2011 – NCR, Mumbai

Pure and healthy menu – no preservatives

• Phase 2 - 2012– Bangalore, North 2

– Commence organic farming

• Phase 3 – 2013 – rest of the territories

• All ingredients organic

Partnership model

• Hub and spoke model– Each hub is run by a master franchisee. – Each spoke is a franchised outlet.

• Master franchisee rights:– Sell franchisees in the territory– On going support and share of revenue from the

franchisee network.– Plan and execute approved territory

development activities.

In conclusion

• Let us meet – talk the details• As they say it here in Australia

– “let us kick some serious Ass” work hard and furious and start a lifestyle brand.

• Contact:Pratim Barthakur,Country DirectorBurgerman Global + 91 [email protected]

Thank you

Kamalesh Goswami,Managing Director,Burgerman Global,

[email protected]+ 61 404 884 404

www.burgerman.com.auAustralia

Burgerman Global Pty Ltd 48 Wall Ave Asquith, NSW 2077 Australia

ACN Ph: email: Web:

139 621 373 +61 404 884 404 [email protected] www.burgerman.com.au

ANNEXURE 3 – BURGERMAN IN THE NEWS

Worlds top 5 burger

Burgerman Global Pty Ltd 48 Wall Ave Asquith, NSW 2077 Australia

ACN Ph: email: Web:

139 621 373 +61 404 884 404 [email protected] www.burgerman.com.au

Burgerman Global Pty Ltd 48 Wall Ave Asquith, NSW 2077 Australia

ACN Ph: email: Web:

139 621 373 +61 404 884 404 [email protected] www.burgerman.com.au