India CSR Presentation

8/8/2019 India CSR Presentation

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Prakruthi

Prakruthi is a not-for-profit organization established in 1991,

envisages a society where the economic and social divide created by

a non-egalitarian system is minimized. In attempting to do this,

Prakruthi works with the poor and the marginalized in various

sectors of Indian economy such as plantation workers, small and

marginal farmers, women, youth and children. We have adopted the

strategy of linking the corporate world and communities of people intrying to achieve our stated mission.


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Vision

To empower all, irrespective of barriers and abilities, to decide

for themselves a free and holistic life experience and being fully

aware of their rights and duties in an enabling environment

synergizing human and natural resources

Mission

To facilitate a situation where the people in difficult

circumstances get opportunities and protection to experience

unfettered humanhood, through prudent use of technology andtimely market interventions.


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Areas of work

Sustainable Tea

Sustainable Coffee

Sustainable Sugarcane

Sustainable Garment


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Sustainable TeaObjectives:

Institutional reformsCapacity building of workers and small tea producersCapacity building to factory workersDeveloping Market Access sustainable through ICS training and Utz Certification.

Area :Wayanad Agro Movement (W.A.M) Tea Company Ltd Karimani in Mananthawady

Thaluk, Wayanad District, Kerala.

Farmers: 400 nos

Association/Societies :

EKTA : Empower Kerala Tea Area , Registration # 1/WD2009PDS : Peerumedu Development Society.

Partner : Hindustan Unilever Limited:

To establish reliable supply of sustainable Tea from the small Tea growers.To ensure that the quality of life of the small Tea growers and workersTo progress towards the direction of making certified Tea available for the Indianconsumers


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SHG 400 FARMERS

EKTA

WAM TEA ( 23 WORKERS )

AUCTION 80 %

PUSPAGIRI 20 %

HUL UNDER PROCESS

ICS TRANING IMPLEMENTED UTZ UNDER PROCESS

Tea Supply Chain


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Sustainable Coffee

To appraise small growers and their associations/societies on the viability of certified coffeefor greater sustainability of small farmers through the market process.

Area: Coorg (Karnataka ) , Wayanad and Kattapana ( Kerala )

Association:Kodagu coffee Growers co-op society operative40 SHGs of Kattappana Area.ECAW, WayanadIndian Organic Farmers Producers Company Limited (IOFPCL)

Farmers : 13850 and Coverage of 5500 hectares

Variety: Robusta and Arabica

Procurement : 572 tones is ready

Partner: Hindustan Unilever Limited:

To establish reliable supply of sustainable coffee from the small coffee growers smallgrowersTo ensure that the quality of life of the small coffee growers and workersTo progress towards the direction of making certified Coffee available for the Indianconsumers


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SHG 13850 Farmers

Prakruthi ( Facilitator )

KCGCGreen Valley

ECAW, Wayanad IOFPCL

HUL HULHUL HUL

Coffee SupplyChain


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GarmentsSocial Auditing

To support activities in the MADEBY knitwear supply chainTo build a flagship chain of suppliers from India for optimal achievement of fair trade objectives.To Formulate the re-mediation program as per norms demanded by buyers and have a full-time auditor

providing this service.

PRE AUDIT AND POST AUDIT:

Facilitate garment/textile suppliers to move towards sustainable social complianceCapacity Building of the workers to the Management for sustainable practicesFacilitate management conduct monitoring and verification independently.

Rajlaksh

miC

otton Mills Limited, Kolkata

Prakruthi undertook a Gap Analysis in December 2007 and then helped RCML upgrade their workingconditions and factory premises.The SA 8000 auditor prepared a corrective action report in December 2007 with due dates of complianceand person responsible.Various stages of the certification process were completed and SA 8000 certification was obtained in May2008.

Star Fashions, Nepal

Initial studies for Gap analysis has been carried out.Action is being taken to set right the anomalies pointed out in the report for corrective action.

Tirupur Steering Group:

Collective and coherent approach towards key aspects of social, economic and environmental standardsin the garment industry of India.Prakruthi functions as the Secretariat of the steering group.


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SA 8000

RCML 1STAR FASHION

CERTIFYING BODY (RINA ) UNDER PROCESS

RCML 2

UNDER PROCESS

CETIFICATION

CSR ACTIVITIES

Garments SupplyChain


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Tirupur Steering GroupObjective:

Integrate the voice and expertise of the Tirupur SG in the audit process by initiating Pre-and

Post audit consultation in SA 8000 auditing.To build the capacity of the Tirupur SG to understand and use the complaint filling mechanism

within SA 8000 process.To build capacity of the workers in the SA 8000 certified factories on SA 8000 standard along

with experts and Steering Group members.To initiate a process of direct dialogue between the employers and also with SAI

representatives on social audits.

Training Program :

Training for the workers on codes of conduct at the factory floorSignificantly, Social Accountability International (SAI), the creators of the SA 8000 standards

has formally endorsed this Steering Group.

UsersGroup:

Sharing of information among different stake holders of the garment industries toimprovement the conditions of the labour and bring in win-win situation


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Sugar Cane

Towards a Sustainable Sugar SupplyChain in India

To certify at least 1000 sugarcane farmers who will supply certified sugarcane through

E.I.D. Parry at the end of the project.

The capacity of at least 40,000 smallholder sugarcane farmers and workers would be

built up on Best Farm Management Practices and principles of sustainable chain

management

To contribute to MDG1, MDG 7 and MDG 8 targets through the project

To train one project official in Best Farm Management Practices and sustainable chain

management as the lead trainer and 15 Parry representatives as field trainers.

Area : Tamil Nadu

Partner : EID Parry Sugar Co Ltd.


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Drivers forCSR in the Indian context

Desire to be a good corporate citizenImproved relationship with local communities

Opportunities to enhance reputation/brand

Stated philosophy of founders

To build a global corporate brand

Enhanced shareholder value

Improvement in employee relations

Survival of business in long term

Improved standing with government and regulators

Compliance with legislation

Improved management of risk

Alignment with industry trends

Exploitation of potential competitive advantage

Pressure from overseas partners

To access new markets, including in other countries

Pressure from ethical business partners

Cost saving/operational efficiency


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Rationale foran NGOto engage withthe private sector

R1 Peoples resources arebeing taken overby the private sector.For profit business impacts on the poor. This assigns a responsibility on the business to minimize

this impactThe privatization of basic services undermining peoples access and control over resources likeland, water. Knowledge and forests which impacts on their livelihoods. It is also leading tocasualisation and feminization of labor

R2 Current laws and regulations are inadequateCurrent state laws and policies under which business operates are inadequate. There is anincreasing tendency to further dilute themRegulatory mechanisms are scarcely geared to ensure equity and justice. The poor do not have a

space in decision making with respect to business processes.CSR instruments like codes, norms and standards are not binding on businesses. Moreover mostcodes do not focus on marginalized communities as stakeholders. Thus the social contractbetween businesses and society does not get fulfilled

R3 Potential of Ethical business Ethical business and trade if implemented with sensitivity have the potential to contribute toeradication of poverty. Philanthropic energies of business can contribute to reach the Millennium DevelopmentGoals

R4 Consolidation ofbusiness engagementVarious organizations in the development sector engage with business. There is a need to bringabout coherence in action so that the effectiveness of engagement gets consolidated.


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NeedsMulti-stakeholder Initiatives

Investment in Development of local Certified Markets. Certified Markets are notonly for Northern Consumers.

Develop Indigenous Codes of Conduct for different sectors and Align with theglobal codes like UTZ, RFA

Capacity building of NGOs to engage with corporate sector in Partnership

Framework

Expand Monitoring, External Verification and Impact Assessment role of NGOsfor different codes.

More Participation ofSouthern NGOs in Northern CSR Forums-The basis to bethe Regions they represent and not producers and Consumers


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Thank You

India CSR Presentation

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