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SMS IS A CRITICAL CHANNEL IN MOBILE STRATEGY
• 70% of feature phone owners don’t plan to buy a smartphone as their next device (Feb 2012) – They plan to sign up for two more
years of service on their regular handsets
• 78% of smartphone users SMS daily.
• 33% of smartphone users SMS constantly throughout the day.
Kyle
Change to image slide make - We forget that the shift is to the customer / individual / person
Kyle
Change to image slide make - We forget that the shift is to the customer / individual / person
Kyle
Change to image slide make - We forget that the shift is to the customer / individual / person
Kyle
Change to image slide make - We forget that the shift is to the customer / individual / person