Building Your Brand This Summer

Building Your Brand This Summer

Background

Since 1994, Visual Data Systems has been a leader in:

• Website Design• Software Integration• Search Engine Optimization & Marketing• Technology Consultation• Email Marketing and more…

Housekeeping

• Please use your phone (access number provided on your invitation) or your computer speakers to listen.

Today’s Panelists

Chelsea Frye, Online Marketing Consultant

Today’s Topics Include:

• How To Get Vacationers To Post Reviews • Getting Vacationers To Share Their Vacation

Photos and Experiences • Using Facebook Contests To Increase Brand

Awareness • Vacation Advice - Sharing Your Local Expertise • Getting Your Check-Ins To “Check-In” On Social

Media

How To Get Vacationers To Post Reviews

How To Get Vacationers To Post Reviews

First, make sure that you verify your business listings on all of the major review sites - Google+ Local, Bing Local, Yahoo Local & Yelp. This will allow the

option for an owner’s response and gives control over the listing.

• Include links to review pages in an email survey soon after the vacation ends so the experience is fresh in their minds

How To Get Vacationers To Post Reviews

• Have a prominent call to action on the check-in desk or front door to encourage reviews. Include a QR code for easy access from mobile devices.

How To Get Vacationers To Post Reviews

• Consider adding a professional QR code postcard attachment with checkout papers. Guests can think about their experience on the way home.

How To Get Vacationers To Post Reviews

• Build a testimonials/reviews page and ask guests for permission to use their reviews on your website

How To Get Vacationers To Post Reviews

• Remind the reservationists to share review information with prospects and past guests

Getting Vacationers To Share Their Vacation Photos and

Experiences

Getting Vacationers To Share Their Vacation Photos and Experiences

• Add our Share Your Vacation module to your website

Getting Vacationers To Share Their Vacation Photos and Experiences

• Module creates a landing page for each entry, which includes photo uploads, social media sharing, and comment option.

Getting Vacationers To Share Their Vacation Photos and Experiences

• Ask for a guest spotlight on your blog

Getting Vacationers To Share Their Vacation Photos and Experiences

• Encourage social media fans (Facebook, Twitter, Instagram) to post their photos on your business page

Getting Vacationers To Share Their Vacation Photos and Experiences

• Offer incentives to get photos– Gift cards– Feature on

brochure cover– Free stay– iPad

Using Facebook Contests To Increase Brand Awareness

Using Facebook Contests To Increase Brand Awareness

Types of Contests

• Sweepstakes

• Text submissions

• Photo submissions

• Video submissions

Using Facebook Contests To Increase Brand Awareness

Get the word out!

• Facebook advertising

• Email marketing

• Welcome pages

• Facebook tabs

Using Facebook Contests To Increase Brand Awareness

• Make sure to follow all of Facebook’s guidelines!– http://www.facebook.com/page_guidelines.php

• Promotions must be administered within apps on Facebook

• Don’t ask users to register by liking or commenting on anything on the wall

• Can not use Facebook features or functionality as a voting

mechanism

Vacation Advice - Sharing Your Local Expertise

Vacation Advice - Sharing Your Local Expertise

Use your Blog to Share Ideas and Reviews for:

• Restaurants

• Activities

• Attractions

• Day trips

• Family friendly fun

• Rainy day fun

Vacation Advice - Sharing Your Local Expertise

Using Facebook:

• Tagging the local company

• Sharing the local perspective

• Providing top ten lists

Vacation Advice - Sharing Your Local Expertise

• Asking Questions– Find out what your vacationers want to know about!

• Vacation Questions FAQ– Create a section that stores all of the question and answers

Getting Your Check-Ins to “Check-In” On Social Media

Getting Your Check-Ins to “Check-In” On Social Media

• Include a very visible call to action on the check-in desk, on the wall, or at the front door to encourage people to “check-in” on Facebook, Four Square, Twitter, etc.

Getting Your Check-Ins to “Check-In” On Social Media

• Offer an incentive in exchange for a check-in

Getting Your Check-Ins to “Check-In” On Social Media

• Update social media frequently and be sure that all contact information (phone numbers, physical address, office hours, etc.) is current.

Future Webinars

Thursday, July 12th The New Kids On The Block – Using New Social Media Like Pinterest, Instagram and Tumblr To Increase Your Fan Base & Presence

Tuesday, July 24th

Selling The Last Minute Vacations Without Stressing Discounts & Specials

This Webinar Will Be Posted on Our Website:

www.VisualDataSystems.com

As Soon as Possible

Thank You!

For More Information:[email protected]