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Building Your Big Data Infrastructure Culture
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The New Data Economy
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Our economy is more data-driven than ever before…
Source: Data-Driven Marketing Institute
The New Data Economy
THOMAS FREYPREDICTS:50% of
Fortune 500 Companies will
Disappearby 2030
“Data is the new oil. We need to find it, extract it, refine it, distribute it and monetize it.”
David Buckingham
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Where are we today?
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The Connected World
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Predictive Analytics Differentiator
68% of organizations who use predictive analytics have realized a competitive advantage
With real-time predictive analytics you can make sure your company doesn't miss its window of opportunity
By 2015, 50% of all companies will have a Chief Data/Science Officer
The top 5 sources of data tapped for predictive analytics
68% 55% 51%
67% 54%
SALES
MARKETING
CUSTOMER
PRODUCT
FINANCIAL
ALL ABOVE DATA RELATESDIRECTLY TO REVENUE
Source: Ventana Research, Predictive Analytics: Improving Performance by Making the Future More Visible, Benchmark Research, 2012
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Analytics Spectrum
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The Potential of Big Data
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Big Data Use Cases
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Big Data Pain Points and Solutions
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What’s holding us back?
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And, It Can Get Messy…
Sensors
Applications
Logs
Location/GPS
Mobile Devices
Storage(All other storage, i.e. internal DAS)
Content Repositories
Shared StorageInfrastructure
Storage File Systems
Data Management
Analytics
Applications
Reporting/Dashboard/Visualization
ETL
OLAP
OLTP
Other Data Sources
OLAPETL
Storage DataManagement
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Where do I start?
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Big Data & Analytics as a Service
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DATA DECISION
Big
Data Tam
ers
Decisio
n S
cientists
Inn
ovato
rs
Ind
ustry E
xperts
Ind
ustry E
xperts
DNA: Data to Decisions
Indust
ry E
xpert
s
Big
Data
Tam
ers
Deci
sion S
cienti
sts
Indust
ry E
xpert
s
Innovato
rs
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Summary: The Data to Decisions Journey
Data is a strategic
asset, resolve to monetize it.
Don’t get held back by the complexity and the constraints: Focus on the business
problem and get the help needed.
Move from descriptive to predictive analytics and
reap the benefits of big data.
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