we help you discover smarter ways to think, grow , and live. Building the leading consumer brand around the plant-based lifestyle, with
Building the leading consumer brand around the plant-based lifestyle, with Lucinda Duncalfe
Aug 29, 2014
Listen to the full interview at www.33voices.com/interviews/build…-based-lifestyle
Lucinda Duncalfe is Founder/CEO of Real Food, a start-up supporting people eating plant strong. She is a serial entrepreneur, having founded and run a number of venture capital-backed technology companies. Most recently she was CEO of ClickEquations, an enterprise paid search management software-as-a-service company acquired by Channel Intelligence in 2011. Prior to leading ClickEquations, Lucinda co-founded and led TurnTide, an anti-spam technology company. TurnTide was acquired by Symantec for $28 million only six months after founding. Lucinda also served as President & CEO of Destiny WebSolutions, a venture-backed Inc. 500 winner that provided Internet strategy and implementation consulting to large financial institutions. While growing Destiny from $250,000 to $25 million in revenue Lucinda received many honors. She was named America’s 17th Most Influential Consultant by Consulting Magazine, won the Eastern Technology Council’s Enterprise Award for CEO of the Year, and was an Ernst & Young Entrepreneur of the Year in Philadelphia. She was recently named the Iris Newman Award Female Entrepreneur of the Year.
Lucinda Duncalfe is Founder/CEO of Real Food, a start-up supporting people eating plant strong. She is a serial entrepreneur, having founded and run a number of venture capital-backed technology companies. Most recently she was CEO of ClickEquations, an enterprise paid search management software-as-a-service company acquired by Channel Intelligence in 2011. Prior to leading ClickEquations, Lucinda co-founded and led TurnTide, an anti-spam technology company. TurnTide was acquired by Symantec for $28 million only six months after founding. Lucinda also served as President & CEO of Destiny WebSolutions, a venture-backed Inc. 500 winner that provided Internet strategy and implementation consulting to large financial institutions. While growing Destiny from $250,000 to $25 million in revenue Lucinda received many honors. She was named America’s 17th Most Influential Consultant by Consulting Magazine, won the Eastern Technology Council’s Enterprise Award for CEO of the Year, and was an Ernst & Young Entrepreneur of the Year in Philadelphia. She was recently named the Iris Newman Award Female Entrepreneur of the Year.
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Transcript
we help you discover smarterways to think grow and live
Building the leading consumer brand
around the plant-based lifestyle with
This presentation consists of 10 highlights from the interview with MoeAbdou
founder amp host of 33voicesreg
Lucinda DuncalfeLucinda Duncalfe is FounderCEO of Real Food a start-up supporting people eat-ing plant strong She is a serial entrepre-neur having founded and run a number of venture capital-backed technology companies Most recently she was CEO of ClickEquations an enterprise paid search management software-as-a-service com-pany acquired by Channel Intelligence in 2011 Prior to leading ClickEquations Lucinda co-founded and led TurnTide an anti-spam technology company TurnTide was acquired by Symantec for $28 million only six months after founding
lucindad
1
You were born to do what you love
pursue it itrsquos a privilege
2
Disciplined entrepreneurs are very intentional
about their approach to growth
itrsquos one step at a time
3
Be mindful that your first priority as an entrepreneur
is to assemble your team
first who then what
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
5
Want to avoid communication breakdowns
Schedule a daily team check-in to crystalize priorities and delegate authority
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
This presentation consists of 10 highlights from the interview with MoeAbdou
founder amp host of 33voicesreg
Lucinda DuncalfeLucinda Duncalfe is FounderCEO of Real Food a start-up supporting people eat-ing plant strong She is a serial entrepre-neur having founded and run a number of venture capital-backed technology companies Most recently she was CEO of ClickEquations an enterprise paid search management software-as-a-service com-pany acquired by Channel Intelligence in 2011 Prior to leading ClickEquations Lucinda co-founded and led TurnTide an anti-spam technology company TurnTide was acquired by Symantec for $28 million only six months after founding
lucindad
1
You were born to do what you love
pursue it itrsquos a privilege
2
Disciplined entrepreneurs are very intentional
about their approach to growth
itrsquos one step at a time
3
Be mindful that your first priority as an entrepreneur
is to assemble your team
first who then what
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
5
Want to avoid communication breakdowns
Schedule a daily team check-in to crystalize priorities and delegate authority
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
Lucinda DuncalfeLucinda Duncalfe is FounderCEO of Real Food a start-up supporting people eat-ing plant strong She is a serial entrepre-neur having founded and run a number of venture capital-backed technology companies Most recently she was CEO of ClickEquations an enterprise paid search management software-as-a-service com-pany acquired by Channel Intelligence in 2011 Prior to leading ClickEquations Lucinda co-founded and led TurnTide an anti-spam technology company TurnTide was acquired by Symantec for $28 million only six months after founding
lucindad
1
You were born to do what you love
pursue it itrsquos a privilege
2
Disciplined entrepreneurs are very intentional
about their approach to growth
itrsquos one step at a time
3
Be mindful that your first priority as an entrepreneur
is to assemble your team
first who then what
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
5
Want to avoid communication breakdowns
Schedule a daily team check-in to crystalize priorities and delegate authority
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
1
You were born to do what you love
pursue it itrsquos a privilege
2
Disciplined entrepreneurs are very intentional
about their approach to growth
itrsquos one step at a time
3
Be mindful that your first priority as an entrepreneur
is to assemble your team
first who then what
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
5
Want to avoid communication breakdowns
Schedule a daily team check-in to crystalize priorities and delegate authority
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
2
Disciplined entrepreneurs are very intentional
about their approach to growth
itrsquos one step at a time
3
Be mindful that your first priority as an entrepreneur
is to assemble your team
first who then what
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
5
Want to avoid communication breakdowns
Schedule a daily team check-in to crystalize priorities and delegate authority
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
3
Be mindful that your first priority as an entrepreneur
is to assemble your team
first who then what
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
5
Want to avoid communication breakdowns
Schedule a daily team check-in to crystalize priorities and delegate authority
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
5
Want to avoid communication breakdowns
Schedule a daily team check-in to crystalize priorities and delegate authority
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
4
Talented individuals are attracted to the combination of a compelling mission
and a well respected founding team
5
Want to avoid communication breakdowns
Schedule a daily team check-in to crystalize priorities and delegate authority
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
5
Want to avoid communication breakdowns
Schedule a daily team check-in to crystalize priorities and delegate authority
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it by
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFirst
identifying a matrix of the expertise you most need
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byThen
searching your network for possible matches
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
6
Donrsquot delay in building an advisory board
itrsquos has a multiplier effect
Approach it byFinally
approaching them with your vision
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
7
Before you seek outside capitalself-fund your way towards proving your concept
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
8
Want to boost your early awareness
stop marketing and start a movement
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
9
To make a compelling pitch follow Guy Kawasakirsquos 102030 rulehttpblogguykawasakicom200512the_102030_rulehtml
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
10
Your business is an ongoing experimenteach idea starts as a hypothesis until proven successful
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
Whatrsquos the one thing that your business does that no one else can do
REALLY REFLECT
Connect WITH US
Tell us what you thinkChase33voicescom
Connect WITH US
Tell us what you thinkChase33voicescom
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