#SoapboxEngage Complete the path to the ladder of engagement Online strategies and integration examples with Salesforce Ryan W. Ozimek CEO, Soapbox Engage January 28, 2015 Wednesday, February 4, 15
Jul 17, 2015
#SoapboxEngage
Complete the path to the ladder of engagement
Online strategies and integrationexamples with Salesforce
Ryan W. OzimekCEO, Soapbox Engage
January 28, 2015
Wednesday, February 4, 15
#SoapboxEngage
#1
Understanding the concept of the ladder of engagement to build your own conversion funnel for supporters.
Wednesday, February 4, 15
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#2
Identifying the steps within your organization’s engagement ladder to encourage movement of supporters.
Wednesday, February 4, 15
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#3
Crystal clear understanding of examples and how this can be translated to
working with Salesforce.com.
Wednesday, February 4, 15
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#4
I like burritos.Like really, really, really like burritos.
Where are the burritos?
Wednesday, February 4, 15
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Bonus takeaways!
• Learn the key demographics of today’s online fundraising
Wednesday, February 4, 15
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Bonus takeaways!
• Learn the key demographics of today’s online fundraising
• Actual examples and tactics for building online engagement on-ramps.
Wednesday, February 4, 15
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Agenda
• Big picture and motivation
• Online ladder of engagement
• Demographics
• Preparation and discovery
• Tactics and examples
• Questions and answers
Wednesday, February 4, 15
#SoapboxEngage
Agenda
•Big picture and motivation
• Online ladder of engagement
• Demographics
• Preparation and discovery
• Tactics and examples
• Questions and answers
Wednesday, February 4, 15
#SoapboxEngage
What makes people take action?
motivation + passion =
actionable goodness
Wednesday, February 4, 15
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Their findings
• Carrots and sticks do work, but...
• Really works only when the task required utilizes rudimentary cognitive skills
Wednesday, February 4, 15
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Their findings
• Carrots and sticks do work, but...
• Really works only when the task required utilizes rudimentary cognitive skills
• Even crazier...
Wednesday, February 4, 15
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Their findings
• Carrots and sticks do work, but...
• Really works only when the task required utilizes rudimentary cognitive skills
• Even crazier...
• At some point, when you provide higher monetary rewards for more critical thinking tasks, you actually start to get worse results
Wednesday, February 4, 15
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Personal alignment
How can we align this with online
engagement?
Wednesday, February 4, 15
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Agenda
• The big picture and motivation
•Online ladder of engagement
• Demographics
• Preparation and discovery
• Tactics and examples
• Questions and answers
Wednesday, February 4, 15
#SoapboxEngage
Business analog
• Leads (qualification process)
• Opportunities (closing deals)
Wednesday, February 4, 15
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Business analog
• Leads (qualification process)
• Opportunities (closing deals)
• Prospecting (10%)
Wednesday, February 4, 15
#SoapboxEngage
Business analog
• Leads (qualification process)
• Opportunities (closing deals)
• Prospecting (10%)
• Qualification (20%)
Wednesday, February 4, 15
#SoapboxEngage
Business analog
• Leads (qualification process)
• Opportunities (closing deals)
• Prospecting (10%)
• Qualification (20%)
• Needs Analysis (30%)
Wednesday, February 4, 15
#SoapboxEngage
Business analog
• Leads (qualification process)
• Opportunities (closing deals)
• Prospecting (10%)
• Qualification (20%)
• Needs Analysis (30%)
• Value Proposition (50%)
Wednesday, February 4, 15
#SoapboxEngage
Business analog
• Leads (qualification process)
• Opportunities (closing deals)
• Prospecting (10%)
• Qualification (20%)
• Needs Analysis (30%)
• Value Proposition (50%)
• Identify decision makers (60%)
Wednesday, February 4, 15
#SoapboxEngage
Business analog
• Leads (qualification process)
• Opportunities (closing deals)
• Prospecting (10%)
• Qualification (20%)
• Needs Analysis (30%)
• Value Proposition (50%)
• Identify decision makers (60%)
• Proposal (80%)
Wednesday, February 4, 15
#SoapboxEngage
Business analog
• Leads (qualification process)
• Opportunities (closing deals)
• Prospecting (10%)
• Qualification (20%)
• Needs Analysis (30%)
• Value Proposition (50%)
• Identify decision makers (60%)
• Proposal (80%)
• Negotiation (90%)
Wednesday, February 4, 15
#SoapboxEngage
Business analog
• Leads (qualification process)
• Opportunities (closing deals)
• Prospecting (10%)
• Qualification (20%)
• Needs Analysis (30%)
• Value Proposition (50%)
• Identify decision makers (60%)
• Proposal (80%)
• Negotiation (90%)
• Closed won! (100%)
Wednesday, February 4, 15
#SoapboxEngage
Business analog
• Leads (qualification process)
• Opportunities (closing deals)
• Prospecting (10%)
• Qualification (20%)
• Needs Analysis (30%)
• Value Proposition (50%)
• Identify decision makers (60%)
• Proposal (80%)
• Negotiation (90%)
• Closed won! (100%)
Wednesday, February 4, 15
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Is this really how it works?
• multiple on-ramps can change the starting line
Wednesday, February 4, 15
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Is this really how it works?
• multiple on-ramps can change the starting line
• social media
Wednesday, February 4, 15
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Is this really how it works?
• multiple on-ramps can change the starting line
• social media
• press
Wednesday, February 4, 15
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Is this really how it works?
• multiple on-ramps can change the starting line
• social media
• press
• word of mouth
Wednesday, February 4, 15
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Is this really how it works?
• multiple on-ramps can change the starting line
• social media
• press
• word of mouth
• email marketing
Wednesday, February 4, 15
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Is this really how it works?
• multiple on-ramps can change the starting line
• social media
• press
• word of mouth
• email marketing
• paid advertising.
Wednesday, February 4, 15
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Is this really how it works?
• different requirements for different prospects
Wednesday, February 4, 15
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Is this really how it works?
• different requirements for different prospects
• white papers
Wednesday, February 4, 15
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Is this really how it works?
• different requirements for different prospects
• white papers
• success stories
Wednesday, February 4, 15
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Is this really how it works?
• different requirements for different prospects
• white papers
• success stories
• third-party validation from clients
Wednesday, February 4, 15
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Is this really how it works?
• different requirements for different prospects
• white papers
• success stories
• third-party validation from clients
• research papers
Wednesday, February 4, 15
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Is this really how it works?
• different requirements for different prospects
• white papers
• success stories
• third-party validation from clients
• research papers
• executive vision.
Wednesday, February 4, 15
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Is this really how it works?
What we think it is
What it actually is
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Alignment with our sector
How does this relate to us in non-profits?
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Alignment with our sector
Let’s look at our pipeline process
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5 step ladder of engagement
• Happy bystanders (Listen)
• Spreaders (Share)
Wednesday, February 4, 15
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5 step ladder of engagement
• Happy bystanders (Listen)
• Spreaders (Share)
• Donors (Money)
Wednesday, February 4, 15
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5 step ladder of engagement
• Happy bystanders (Listen)
• Spreaders (Share)
• Donors (Money)
• Evangelists (Solicit)
Wednesday, February 4, 15
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5 step ladder of engagement
• Happy bystanders (Listen)
• Spreaders (Share)
• Donors (Money)
• Evangelists (Solicit)
• Instigators (Create)
Wednesday, February 4, 15
#SoapboxEngage
5 step ladder of engagement
• Happy bystanders (Listen)
• Spreaders (Share)
• Donors (Money)
• Evangelists (Solicit)
• Instigators (Create)
Wednesday, February 4, 15
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5 step ladder of engagement
• Happy bystanders (Listen)
• Spreaders (Share)
• Donors (Money)
• Evangelists (Solicit)
• Instigators (Create)
Thanks to Beth Kanter!
Wednesday, February 4, 15
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Ladder of engagement
But does this fit every supporter
model?
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Different goals
• Increase fundraising
• Shape legislation
• Build community
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Different goals
• Increase fundraising
• Shape legislation
• Build community
• Serve beneficiaries.
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Different mediums and channels
• Online
• social media
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Different mediums and channels
• Online
• social media
• Offline
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Different mediums and channels
• Online
• social media
• Offline
• direct mail marketing
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Different mediums and channels
• Online
• social media
• Offline
• direct mail marketing
• phone
Wednesday, February 4, 15
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Different mediums and channels
• Online
• social media
• Offline
• direct mail marketing
• phone
• in-person.
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Marketing
• Goals
• Spread message across different channels
Wednesday, February 4, 15
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Marketing
• Goals
• Spread message across different channels
• Direct viewers to action elements (landing pages)
Wednesday, February 4, 15
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Marketing
• Goals
• Spread message across different channels
• Direct viewers to action elements (landing pages)
• Track original sources
Wednesday, February 4, 15
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Marketing
• Goals
• Spread message across different channels
• Direct viewers to action elements (landing pages)
• Track original sources
• How?
Wednesday, February 4, 15
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Marketing
• Goals
• Spread message across different channels
• Direct viewers to action elements (landing pages)
• Track original sources
• How?
Wednesday, February 4, 15
#SoapboxEngage
Marketing
• Goals
• Spread message across different channels
• Direct viewers to action elements (landing pages)
• Track original sources
• How?
• Social media
Wednesday, February 4, 15
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Marketing
• Goals
• Spread message across different channels
• Direct viewers to action elements (landing pages)
• Track original sources
• How?
• Social media
• Other?
Wednesday, February 4, 15
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Action
• Goals
• Get people to take the intended action
• sign a petition, make a donation, become a volunteer
Wednesday, February 4, 15
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Action
• Goals
• Get people to take the intended action
• sign a petition, make a donation, become a volunteer
• Assign people to a ladder of engagement
Wednesday, February 4, 15
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Action
• Goals
• Get people to take the intended action
• sign a petition, make a donation, become a volunteer
• Assign people to a ladder of engagement
• How?
Wednesday, February 4, 15
#SoapboxEngage
Action
• Goals
• Get people to take the intended action
• sign a petition, make a donation, become a volunteer
• Assign people to a ladder of engagement
• How?
• Landing pages
Wednesday, February 4, 15
#SoapboxEngage
Action
• Goals
• Get people to take the intended action
• sign a petition, make a donation, become a volunteer
• Assign people to a ladder of engagement
• How?
• Landing pages
• Assign values or codes to landing page actions
Wednesday, February 4, 15
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Action
• Goals
• Get people to take the intended action
• sign a petition, make a donation, become a volunteer
• Assign people to a ladder of engagement
• How?
• Landing pages
• Assign values or codes to landing page actions
• Other?
Wednesday, February 4, 15
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Next action
• Goals
• Provide clear direction for the person’s next step
Wednesday, February 4, 15
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Next action
• Goals
• Provide clear direction for the person’s next step
• sign-up for a mailing list, make a donation, etc
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Next action
• Goals
• Provide clear direction for the person’s next step
• sign-up for a mailing list, make a donation, etc
• Spread the word
Wednesday, February 4, 15
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Next action
• Goals
• Provide clear direction for the person’s next step
• sign-up for a mailing list, make a donation, etc
• Spread the word
• How
Wednesday, February 4, 15
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Next action
• Goals
• Provide clear direction for the person’s next step
• sign-up for a mailing list, make a donation, etc
• Spread the word
• How
• Social sharing
Wednesday, February 4, 15
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Next action
• Goals
• Provide clear direction for the person’s next step
• sign-up for a mailing list, make a donation, etc
• Spread the word
• How
• Social sharing
• Additional landing pages
Wednesday, February 4, 15
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Next action
• Goals
• Provide clear direction for the person’s next step
• sign-up for a mailing list, make a donation, etc
• Spread the word
• How
• Social sharing
• Additional landing pages
• Obvious buttons and language.
Wednesday, February 4, 15
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How to build your own ladders
• Start by thinking about your online personas
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How to build your own ladders
• Start by thinking about your online personas
• Focus on 3-5 maximum ladders
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How to build your own ladders
• Start by thinking about your online personas
• Focus on 3-5 maximum ladders
• Keep ladder steps simple
Wednesday, February 4, 15
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How to build your own ladders
• Start by thinking about your online personas
• Focus on 3-5 maximum ladders
• Keep ladder steps simple
• Create a single goal for each ladder.
Wednesday, February 4, 15
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How to measure your success
• Consider giving point values for each engagement ladder’s steps
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How to measure your success
• Consider giving point values for each engagement ladder’s steps
• Record this data in Salesforce.com
Wednesday, February 4, 15
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How to measure your success
• Consider giving point values for each engagement ladder’s steps
• Record this data in Salesforce.com
• Automate the reporting of it
Wednesday, February 4, 15
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How to measure your success
• Consider giving point values for each engagement ladder’s steps
• Record this data in Salesforce.com
• Automate the reporting of it
• Provide automated messaging to encourage your community up the next step.
Wednesday, February 4, 15
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Ladder of engagement
There likely isn’t a one size fits all
ladder of engagement
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Agenda
• Big picture and motivation
• Online ladder of engagement
•Demographics
• Preparation and discovery
• Tactics and examples
• Questions and answers
Wednesday, February 4, 15
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Demographics - generational
• Oldest generation: 79% donated in 2011
Wednesday, February 4, 15
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Demographics - generational
• Oldest generation: 79% donated in 2011
• Baby boomers: 67%
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Demographics - generational
• Oldest generation: 79% donated in 2011
• Baby boomers: 67%
• Gen X donors: 58%
Wednesday, February 4, 15
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Demographics - generational
• Oldest generation: 79% donated in 2011
• Baby boomers: 67%
• Gen X donors: 58%
• ...what about the youngest generation?
Wednesday, February 4, 15
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Demographics - generational
• Generation Y are born givers...
Wednesday, February 4, 15
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Demographics - generational
• Generation Y are born givers...
• 80% of gave either fiscally or with goods in 2011
Wednesday, February 4, 15
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Demographics - generational
• Generation Y are born givers...
• 80% of gave either fiscally or with goods in 2011
• 70% educated peers on a cause
Wednesday, February 4, 15
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Demographics - generational
• Generation Y are born givers...
• 80% of gave either fiscally or with goods in 2011
• 70% educated peers on a cause
• 68% volunteered
Wednesday, February 4, 15
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Demographics - generational
• Generation Y are born givers...
• 80% of gave either fiscally or with goods in 2011
• 70% educated peers on a cause
• 68% volunteered
• 56% fundraised
Wednesday, February 4, 15
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Demographics - generational
• Generation Y are born givers...
• 80% of gave either fiscally or with goods in 2011
• 70% educated peers on a cause
• 68% volunteered
• 56% fundraised
• 49% joined/created online social networking group based on social good
Wednesday, February 4, 15
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Demographics - generational
• Generation Y are born givers...
• 80% of gave either fiscally or with goods in 2011
• 70% educated peers on a cause
• 68% volunteered
• 56% fundraised
• 49% joined/created online social networking group based on social good
• 35% texted donations, voted, or organized
Wednesday, February 4, 15
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The generational takeaway
• “As Gen X and Y age and donate more, and Boomers and elders become more familiar with technology, the future of giving will go digital.”
- University of North Carolina
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Online donors more valuable
• Donors that have their originating solicitation online give on average $62, versus $32 from those that are solicited via mail.
Wednesday, February 4, 15
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Bottom line
• online giving is continuing to grow
• it has strong potential for higher future donations
Wednesday, February 4, 15
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Bottom line
• online giving is continuing to grow
• it has strong potential for higher future donations
• younger generations are having more of their first donations online with an organization
Wednesday, February 4, 15
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Bottom line
• online giving is continuing to grow
• it has strong potential for higher future donations
• younger generations are having more of their first donations online with an organization
• engaging younger generation donors via multiple, non-fundraising channels can likely increase future fundraising rates.
Wednesday, February 4, 15
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Agenda
• Big picture and motivation
• Strategy and the online ladder of engagement
• Demographics
•Preparation and discovery
• Tactics and examples
• Questions and answers
Wednesday, February 4, 15
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Create online personas
• List your audiences, drill deep
• Aim for your online influentials
Wednesday, February 4, 15
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Create online personas
• List your audiences, drill deep
• Aim for your online influentials
• Avoid the org chart
Wednesday, February 4, 15
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Create online personas
• List your audiences, drill deep
• Aim for your online influentials
• Avoid the org chart
• Make it clear where personas should start
Wednesday, February 4, 15
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Create online personas
• List your audiences, drill deep
• Aim for your online influentials
• Avoid the org chart
• Make it clear where personas should start
• Give clear calls-to-action.
Wednesday, February 4, 15
#SoapboxEngage
Agenda
• The big picture and motivation
• Online ladder of engagement
• Demographics
• Preparation and discovery
•Tactics and examples
• Questions and answers
Wednesday, February 4, 15
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The holy grail?
• Predefined values...
• Insight into your donor’s history...
Wednesday, February 4, 15
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The holy grail?
• Predefined values...
• Insight into your donor’s history...
• Call to action based on past giving history.
Wednesday, February 4, 15
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7 long steps to giving a donation
1. register for an account
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7 long steps to giving a donation
1. register for an account
2. open email to confirm registration
Wednesday, February 4, 15
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7 long steps to giving a donation
1. register for an account
2. open email to confirm registration
3. sign-in
Wednesday, February 4, 15
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7 long steps to giving a donation
1. register for an account
2. open email to confirm registration
3. sign-in
4. fill-out donation form
Wednesday, February 4, 15
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7 long steps to giving a donation
1. register for an account
2. open email to confirm registration
3. sign-in
4. fill-out donation form
5. go to shopping cart
Wednesday, February 4, 15
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7 long steps to giving a donation
1. register for an account
2. open email to confirm registration
3. sign-in
4. fill-out donation form
5. go to shopping cart
6. fill-out credit card information
Wednesday, February 4, 15
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7 long steps to giving a donation
1. register for an account
2. open email to confirm registration
3. sign-in
4. fill-out donation form
5. go to shopping cart
6. fill-out credit card information
7. grab a water after the exercise
Wednesday, February 4, 15
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3 easy steps to giving happiness
1. fill-out donation page
2. smile that you’ve done good for the world
Wednesday, February 4, 15
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3 easy steps to giving happiness
1. fill-out donation page
2. smile that you’ve done good for the world
3. take another action.
Wednesday, February 4, 15
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Kill the shopping cart, always?
One exception to the rule...
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Mobile giving skyrocketing
• Up until 2010: ~ $1MM
• After the Haiti earthquake: $50MM.
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The mobile challenge...
• There’s a good chance you don’t have...
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The mobile challenge...
• There’s a good chance you don’t have...
• one of the worst natural disasters in the Western Hemisphere
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The mobile challenge...
• There’s a good chance you don’t have...
• one of the worst natural disasters in the Western Hemisphere
• two US presidents personally supporting you
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The mobile challenge...
• There’s a good chance you don’t have...
• one of the worst natural disasters in the Western Hemisphere
• two US presidents personally supporting you
• entire phone companies making it easy to give.
Wednesday, February 4, 15
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The mobile challenge...
• You can still make it easier to give by...
Wednesday, February 4, 15
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The mobile challenge...
• You can still make it easier to give by...
• thinking mobile giving at events
Wednesday, February 4, 15
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The mobile challenge...
• You can still make it easier to give by...
• thinking mobile giving at events
• building “responsive” mobile-friendly designs.
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Providing multiple on-ramps
• follows from the online engagement ladder
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Providing multiple on-ramps
• follows from the online engagement ladder
• can include a variety of activities, like...
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Providing multiple on-ramps
• follows from the online engagement ladder
• can include a variety of activities, like...
• newsletter sign-up
Wednesday, February 4, 15
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Providing multiple on-ramps
• follows from the online engagement ladder
• can include a variety of activities, like...
• newsletter sign-up
• event registration, attendance
Wednesday, February 4, 15
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Providing multiple on-ramps
• follows from the online engagement ladder
• can include a variety of activities, like...
• newsletter sign-up
• event registration, attendance
• advocacy (i.e. write your representative, petition signing).
Wednesday, February 4, 15
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Complete the path
$Petitions
WebContent
Events
NewsletterSign-ups
MassEmail
VolunteerSign-ups
SupporterSelf-Service
ApplicationsOne-timeDonations
SustainingDonations
Shop
Acquisition Marketing Conversion
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Providing multiple on-ramps
• New organization started in Sept 2011
Wednesday, February 4, 15
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Providing multiple on-ramps
• New organization started in Sept 2011
• Sponsored by Auburn Seminary in NYC
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Providing multiple on-ramps
• New organization started in Sept 2011
• Sponsored by Auburn Seminary in NYC
• “To combat hate and build love in response to violence against Muslim and Sikh Americans.”
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Providing multiple on-ramps
• New organization started in Sept 2011
• Sponsored by Auburn Seminary in NYC
• “To combat hate and build love in response to violence against Muslim and Sikh Americans.”
• “We provide avenues for people of all faiths and walks of life to take strategic social action around shared moral imperatives.”
Wednesday, February 4, 15
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Providing multiple on-ramps
• New organization started in Sept 2011
• Sponsored by Auburn Seminary in NYC
• “To combat hate and build love in response to violence against Muslim and Sikh Americans.”
• “We provide avenues for people of all faiths and walks of life to take strategic social action around shared moral imperatives.”
• Needed to hit the ground running.
Wednesday, February 4, 15
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Top 5 results for Groundswell
• Organization starts on Sept 11, 2011 with 20,000 supporters
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Top 5 results for Groundswell
• Organization starts on Sept 11, 2011 with 20,000 supporters
• Doubles to 40,000 supporters in 2 months
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Top 5 results for Groundswell
• Organization starts on Sept 11, 2011 with 20,000 supporters
• Doubles to 40,000 supporters in 2 months
• Receives 25,000-35,000 petition actions/month
Wednesday, February 4, 15
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Top 5 results for Groundswell
• Organization starts on Sept 11, 2011 with 20,000 supporters
• Doubles to 40,000 supporters in 2 months
• Receives 25,000-35,000 petition actions/month
• On pace for 100,000 supporters by year’s end
Wednesday, February 4, 15
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Top 5 results for Groundswell
• Organization starts on Sept 11, 2011 with 20,000 supporters
• Doubles to 40,000 supporters in 2 months
• Receives 25,000-35,000 petition actions/month
• On pace for 100,000 supporters by year’s end
• 5x increase in potential donor pool in just 1.5 years based solely on ladder of engagement principles.
Wednesday, February 4, 15
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The path for Groundswell
• Compelling story (motivation)
• Sign the petition (action)
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The path for Groundswell
• Compelling story (motivation)
• Sign the petition (action)
• Give money (financial contribution)
Wednesday, February 4, 15
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The path for Groundswell
• Compelling story (motivation)
• Sign the petition (action)
• Give money (financial contribution)
• Social networking (sharing).
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Brand consistency
• Keep your design and brand the same through all your touch points
Wednesday, February 4, 15
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Brand consistency
• Keep your design and brand the same through all your touch points
Wednesday, February 4, 15
#SoapboxEngage
Brand consistency
• Keep your design and brand the same through all your touch points
Wednesday, February 4, 15
#SoapboxEngage
Brand consistency
• Keep your design and brand the same through all your touch points
• website
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Brand consistency
• Keep your design and brand the same through all your touch points
• website
• blog
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Brand consistency
• Keep your design and brand the same through all your touch points
• website
• blog
• call to action
Wednesday, February 4, 15
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Brand consistency
• Keep your design and brand the same through all your touch points
• website
• blog
• call to action
• donation page.
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Avoid the data silos
• Email marketing
• CRM
• Fundraising service
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Avoid the data silos
• Email marketing
• CRM
• Fundraising service
• Spreadsheets
Wednesday, February 4, 15
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Avoid the data silos
• Email marketing
• CRM
• Fundraising service
• Spreadsheets
• Outlook email
Wednesday, February 4, 15
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Avoid the data silos
• Email marketing
• CRM
• Fundraising service
• Spreadsheets
• Outlook email
• Someone’s yellow stickies.
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Avoid the data silos
• How to avoid the data silos?
• Use tools that build bridges with open data models
• And one great example...
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Bringing all the tools together
• Get that Salesforce.com fired up!
Wednesday, February 4, 15
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Bringing all the tools together
• Get that Salesforce.com fired up!
• donor gives online
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Bringing all the tools together
• Get that Salesforce.com fired up!
• donor gives online
• real-time transaction
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Bringing all the tools together
• Get that Salesforce.com fired up!
• donor gives online
• real-time transaction
• data stored directly into system
Wednesday, February 4, 15
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Bringing all the tools together
• Get that Salesforce.com fired up!
• donor gives online
• real-time transaction
• data stored directly into system
• email response auto-generated
Wednesday, February 4, 15
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Bringing all the tools together
• Get that Salesforce.com fired up!
• donor gives online
• real-time transaction
• data stored directly into system
• email response auto-generated
• drip marketing depending on cycle of donor begins.
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Bringing all the tools together
• different call to action made on thank you page
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Bringing all the tools together
• different call to action made on thank you page
• pre-built reports show real-time data
Wednesday, February 4, 15
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Bringing all the tools together
• different call to action made on thank you page
• pre-built reports show real-time data
• dashboard available
Wednesday, February 4, 15
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Bringing all the tools together
• different call to action made on thank you page
• pre-built reports show real-time data
• dashboard available
• scoring and rewards for fundraisers
Wednesday, February 4, 15
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Bringing all the tools together
• different call to action made on thank you page
• pre-built reports show real-time data
• dashboard available
• scoring and rewards for fundraisers
• share the donation online, have donor get more donors
Wednesday, February 4, 15
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Bringing all the tools together
• different call to action made on thank you page
• pre-built reports show real-time data
• dashboard available
• scoring and rewards for fundraisers
• share the donation online, have donor get more donors
• the virtuous cycle continues!
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Whew! What did we cover?
• Big picture and motivation
• Online ladder of engagement
• Demographics
• Preparation and discovery
• Tactics and examples
• Questions and answers
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More questions? Contact me...
Ryan OzimekPICnet
Twitter: @cozimek
Wednesday, February 4, 15