Building Talented Communities
Sep 20, 2014
There are a lot of misconceptions about talent databases, networks, pools and communities in the world of work today. What truly differentiates them all? Talent databases are nothing new, but one-way job broadcasts do not a community make. In this session, I will faciliate a discussion around true talent community best practices that include developing a community strategy, creating a community structure, choosing a site and/or platform, defining a community management model, and then developing and executing a content marketing strategy to keep the community engaged ongoing beyond basic employment brand info and job postings.
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Transcript
#SocialHRCamp
Ah, the romance…
#SocialHRCamp
#SocialHRCamp
Banned
#SocialHRCamp
Truths
• There are a gazillion people on social media today
• Recruiters do source using social media
• Candidates do use social to search for jobs
• Professionals do learn from one another and orgs online
• Companies still ban social media at work
• Companies are still mixed as to recruiting/engagement value
#SocialHRCamp
Back in the day
#SocialHRCamp
Hey, big boy
#SocialHRCamp
#TChat
#SocialHRCamp
Always
#SocialHRCamp
Talent Network/Community Origins
Early Computer User Groups:Early Computer User Groups:
Early Internal User Groups:Early Internal User Groups:
Early Online User Groups:Early Online User Groups:
IBM’s SHARE and UNIXIBM’s SHARE and UNIX
Government and Higher EducationGovernment and Higher Education
CompuServe, AOL and Yahoo GroupsCompuServe, AOL and Yahoo Groups
#SocialHRCamp
The rise of social networks
#SocialHRCamp
Social leads to online community
#SocialHRCamp
#SocialHRCamp
Community Evolutionary Leap #1
Online Community Members Don’t Have to Apply for Jobs to Belong
#SocialHRCamp
Community Evolutionary Leap #2
Online Community Members Can Share Personal Content and Collaborate Around It
#SocialHRCamp
Community Evolutionary Leap #3
Online Community Members Can Mentor One Another
#SocialHRCamp
Community Evolutionary Leap #4
Online Community Members Learn About Inside-Out Connections
#SocialHRCamp
Community Evolutionary Leap #5
Online Community Members Learn More About Employer Brands Via Relevant Content Marketing
and Thought Leadership
#SocialHRCamp
Community Evolutionary Leap #6
Online Community Members Can Belong to More Than the Big Three Networks, And/Or Your Own
#SocialHRCamp
Quality, not Quantity
#SocialHRCamp
Why? Attract, Engage, Develop?
• Listen• Communicate• Connect• Collaborate• Teach• Learn• Encourage• Recruit
#SocialHRCamp
What is a successful talent community?
@RecruiterMoe: Not sure I agree. Talent communities are self-generating, found in the wild by recruiters. We can ruin them w/ tampering.
@KevinWGrossman: You can, but talent communities can also be generated and maintained by orgs. If the goal is ongoing development, not jobs.
@RecruiterMoe Concur, just think stocked ponds have uses, but they’re so, so limited. Only a small slice will enter and participate.
@KevinWGrossman: Agreed. When you're looking for those needles in haystacks, then the small slice will enter and participate.
@RecruiterMoe: Good point
@KevinWGrossman: No, thank you for keeping me honest, my friend. We’re in an interesting talent acquisition and management transition today.
Why, just the other day…
#SocialHRCamp
The Transitioning Transactional
#SocialHRCamp
The sandbox
Kevin W. GrossmanDirector of Marketing, BraveNewTalent
T: +1 (831) 419-6810E: [email protected]
Twitter: @KevinWGrossmanBlog: BraveNewTalent.com/blogPersonal Blog: Reach-West.com
To learn more about building To learn more about building true true Talented CommunitiesTalented Communities, ,
contact me today.contact me today.
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