#arcindia Building Alumni Communities Mr. Sahil Dewan, FuturEd Mr. Rishabh C. Sharma, The Doon School
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Building Alumni Communities
Mr. Sahil Dewan, FuturEdMr. Rishabh C. Sharma, The Doon
School
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School
ParentsStudents
School Ecosyste
m
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What happens when students graduate?
School Ecosyste
m
School Ecosyste
m
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Alumni: Mutually beneficial relationship?
• Schools select students for admission
• School invests resources, time
and energy educating students• Students
graduate; now they are alumni
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Introducing Alumni in the Ecosystem
How does you school define an Alumnus?
• What is your schools’ expectation from its Alumni network?
• How does the School envision to serve the Alumni network?
Role of Alumni
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Revised Ecosystem
School
ParentsStudents
Alumni
Role of Alumni
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Admits
Students
Alumni
Build a visible
culture of Alumni
Involve & Engage Alumni-Students
Track Alumni before they leave school
Alumni Engagement
Integrating Alumni in the School ‘Culture’
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What do Alumni expect from School
• Different things at different times – a young graduate vs. a mature alum
• An opportunity to help and support current students and the school, not just give away Cheque(s)
• Keep in touch with the news, updates and growth of the school
• Opportunities to interact with fellow alumni
Know what
Alumni want
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How can the School Engage Alumni
• Need an Alumni Office/Team/Staff/Volunteers• Define basic engagement models• Use schools calendar to fit in alumni engagement• Communicate effectively how alumni should
serve the school - Annual Day, Founder’s Day, New batch/session, Mentorship, Talks
Start
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The Relationship Trajectory Start
Connected
Happy
Proud
Inspired
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Alumni Associations Paradox
AlumniAssociatio
n
School/College Alumni Office
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Clarity of PurposePurpose:
- Generate a feeling of connectedness among alumni community
- Propagate a sense of pride whenever Alumni engagement happens through events and other forums.
The harsh reality:
- They do not have time to be end responsible for doing things for their Alma Mater; they can’t manage Alumni Office operations.
- They need nurturing, someone needs to be responsible to guide and inspire them, consistently.
AlumniAssociat
ion
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Clarity of PurposePurpose:- To seek knowledge about where their alumni are
and what they are doing.- To track and manage alumni networks in an
‘Organized & Professional’ manner.- To generate value for Alumni and encourage
stewardship for the development of the institution.- To harness the value that alumni networks could
bring to the long term goals of the institution.
The harsh reality: - Institutions may not be not prepared to invest time,
resources and HR towards the ‘Alumni’ stakeholder segment.
- Alumni network management may not feature in the priorities of the institution
- Institutions may not have an understanding about how to approach alumni relations.
School Alumni Office
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Examples of Alumni Membership ModelsThe two alumni-centric models are:
The Membership Dues Model: Alumni choose to pay annual or life member dues, in exchange for a set of benefits and privileges not available to non-members.
The Inclusive Model: All alumni have equal access to the same set of programs and services provided by alma mater via the alumni office.
There is also a fundraising-focused offshoot of this: The Donor Benefits Model: Individuals (including non-alumni) who donate at least a specified amount of money to the institution receive exclusive benefits for their contribution.
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Key Principles- It is not a short term activity. Alumni should not perceive it an
outcome of over-enthusiasm or anxiety. There needs to be a plan.- Be Patient, results will take time- Alumni Association should be involved and meetings should be
planned to clarify the roles and intentions of the school office- Recruiting/Managing Volunteers (Motivated Alumni) is the key. - Decentralize activity through volunteers, chapters – will only
happen if the school is taking the lead and showing the direction- It’s a lot about content, stories, nostalgia and IMPLEMENTATION