Building Sticky Brand Loyalty with a Connected Product Strategy

BUILDING STICKY BRAND LOYALTY WITH A CONNECTED

PRODUCT STRATEGYMark Benson - CTO, Exosite

DIGITAL EXPERIENCES

ARE BECOMING TABLE STAKES

MAKING THE ORGANIZATIONAL

PIVOTIS DIFFICULT

CustomerIntimacy

BusinessTransformation

TechnologyDisruption

FORWARD-LOOKINGORGANIZATIONS

DISRUPTTRADITIONAL BUSINESSSTRUCTURES

STAGNANTORGANIZATIONS BECOME

HISTORICALCASE STUDIES

IoT  EvolutionConnected  Home  

&  Building  Innovation  Award  

Winner

DRIVING BRAND LOYALTY WITH A

CONNECTED EXPERIENCE

THECOMPANY

THECHALLENGE

THEOPPORTUNITY

is a leading manufacturer of garage door openers and accessories for residential and commercial applications

Increasing competition, consumer safety and security concerns, immediate market demand

Increased market penetration and improved customer retention with secure remote control and monitoring solution

• Easy retrofit solution disrupts competitive landscape

• Simple UI provides convenient remote control and monitoring

• Tilt sensor design provides improved security for manual disengage

• UL 325 compliant (audio/visual signals)

• Supports up to three garage doors

• Maintains access history report

THE SOLUTION

THE RESULTS

IMPROVED COMPETITIVE POSITION

INCREASED MARKET SHARE

BETTER CUSTOMER INTIMACY

HIGHER RETENTION RATES

THANK YOU

Mark Benson - CTO, Exosite