Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute WRI Social Media Brown Bag January 26, 2009 Building a community of interest and passion with twitter Laura Lee S. Dooley Online Engagement Strategist World Resources Institute (www.wri.org ) twitter.com/lauraleedooley [email protected]When the Deer Have the Rifles: Social Media Strategies for Influence
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Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
Building a community of interest and passion with
twitter
Laura Lee S. DooleyOnline Engagement StrategistWorld Resources Institute (www.wri.org)twitter.com/[email protected]
When the Deer Have the Rifles:Social Media Strategies for Influence
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
Goal of online communications
Satisfaction in Engagement
Ambassador/Evangelist
Ownership
Word of Mouth
Repeat Customers Rel
atio
nsh
ip
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
“It has never been about me.
It has always been about
you.”
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
People like doing business with people they know …
… and love doing business with people they trust.
Edelman Trust Barometer
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
Building relationship online: How do you cut through the clutter?
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
initial idea for twitter (stat.us)
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
twitter co-founders
@jack
@biz
@ev
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
www.youtube.com/watch?v=ddO9idmax0o
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
140 characters
The habit and skill of revising for brevity and clarity is one of the secrets to good writing.
- @mike_elgan
microblogging easier than blogging
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
Photo by Mallix
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
Followers
Following
Friends
Your initial target audience may not be your only, nor your best target audience
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
twitter.com/worldresourcesDEMONSTRATION
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
WRI Social Media Brown Bag January 26, 2009
Peter Choambient awareness … and presence
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute