BUILDING AN EFFECTIVE CREATIVE TEAM BRAVERYMEDIA.CO #econfpsu
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BUILDING AN EFFECTIVE CREATIVE TEAM
BRAVERYMEDIA.CO#econfpsu
JOEL G GOODMANPRINCIPAL, BRAVERY MEDIA
Bravery is a design and web strategy agency based in Austin, TX. We craft memorable experiences
with colleges, universities, & startups.
@JOELGOODMANBRAVERYMEDIA.CO | @BRAVERYMEDIA
BRAVERYMEDIA.CO#econfpsu
BUILDING AN EFFECTIVE CREATIVE TEAM
BRAVERYMEDIA.CO#econfpsu
Where do you start when trying to build the
right creative team for digital products?
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IDENTIFY YOUR WORK
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A giant list of tasks can be translated into the skills your team will need to have.
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KNOWING YOUR WORK WILL INFORM THE POSITIONS YOU SHOULD HIRE FOR.
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NEED TO CODE A CMS TEMPLATE?
Well, you need a front-end developer
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NEED VIDEOS MADE, PHOTOS TAKEN, AND STORIES WRITTEN?
You need a content producer; maybe a strategist
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NEED TO WORK WITH OTHER DEPARTMENTS ACROSS CAMPUS?
You might need a project or community manager
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By identifying the skills you need up front, you can start to make recommendations for positions.
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BUT THERE’S A TRAP HERE
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PEOPLE MAKE THE DIFFERENCE
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HOW TO APPROACH HIRING & RETAINING
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TREAT POSITIONS LIKE FRAMEWORKS
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IT’S OKAY TO CHANGE YOUR LIST OF POSITIONS
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OR RENAME TITLES.
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OR DROP SOME ENTIRELY.
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IT’S ABOUT THE RIGHT PERSON, NOT THE RIGHT TITLE
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HIRING FLEXIBILITY IS CRUCIAL TO GETTING THE RIGHT PEOPLE
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GET PEOPLE WHO ARE INTERESTED IN A LOT OF
DIFFERENT THINGS
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MULTI-VERSED CREATIVES BEEF UP YOUR ARSENAL
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FOSTER A CULTURE OF DREAMING
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ENCOURAGE DISCUSSION AROUND BIG IDEAS AND PRODUCTS.
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HIRE SOMEONE WHO SEEMS A LITTLE REBELLIOUS
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BRAVE INDIVIDUALS GET THINGS DONE
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THERE ARE CAVEATS…
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SUCCESSFUL REBELLION IS BORNE OF LOVE FOR THE CAUSE.
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HIRE PEOPLE WHO WILL GET THINGS DONE.
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THERE’S NOTHING WORSE THAN SPENDING MONEY ON HIRES WITH NOTHING TO SHOW FOR IT AFTER.
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LEARN FROM STARTUP CULTURE
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SHIP SOMETHING, SHIP ANYTHING. IT SHOULD BE VISIBLE. THE FIRST ONE SHOULD BE GOOD. AND IT SHOULD, IF AT ALL POSSIBLE, SURPRISE PEOPLE.
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EVERY TEAM IS DIFFERENT
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READ THE BLOG POST
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http://brvry.me/creative-teams
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