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Live Tweet #MAMRA2015
Building a Consumer
Insights Function at Etsy Roxie Karpen
Manager, Consumer Insights at Etsy
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55 Washington St. #512 Brooklyn, NY
11201
Building a Consumer Insights Function at Etsy
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Roxie Karpen
Manager, Consumer Insights
Brooklyn
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685 Employees
Brooklyn
Hudson
San Francisco
Toronto London Dublin Melbourne Berlin Paris
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74 Dogs
Barkley Beanie CeCe
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9
29 Million Active
Listings
$1.93 Billion in Sales
FY 2014
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DreamBigPrintables
Charlotte, North Carolina
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Insights
User Experience
Consumer Insights
Data
Analysts
Collaborative Analysis
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19 15 © January 12, 2010
Attitudinal
Behavioral
Qual
itat
ive
Quan
titative
Formative
usability testing
Ethnographic
research
Participatory design Card sorting
Focus groups
Eye tracking
Surveys
Individual
interviews
A/B Testing
Analytics
Diary studies
Customer panels
User research methods
Summative
usability testing
Data Analysts UX Research
Consumer Insights
Research Methods
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Research +
Etsy Values
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“Whatever you do, do it well. Do it so well that when people see
you do it, they will want to come back and see you do it again, and they will want to bring
others and show them how well you do what you do.”
- Walt Disney
RemakeProject
Athens, Greece
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1.4 Million Active
Sellers
19.8 Million Active
Buyers
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SarahPhelpsCreative
Birmingham, England,
United Kingdom
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DutchTrader
Camforth, United Kingdom
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InspirationalQuote
Wroclaw, Poland
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InspirationalQuote
Wroclaw, Poland
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Vickinator
New York, NY
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Questions?
NeedsAndWishesArt
Sydney, Australia