© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary. page 1 Build a dynamic local community news resource on Twitter in one hour Patrick Kitano Managing Principal Domus Consulting Group
May 09, 2015
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
Build a dynamic local community news resource on Twitter in one hour
Patrick KitanoManaging PrincipalDomus Consulting Group
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
Opportunity:
Your community wants local breaking news
Gone!
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
Mission:
Provide your community with this news and spend less than 10 minutes per week maintaining it!
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First, create a Twitter feed based on your city or community name
Twitter.com/BreakingSFNews
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Next, automate your Twitter feed to broadcast local breaking news using local RSS news and blog feeds
Sports
News
Events
Arts
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So, let’s find the best RSS feeds in, say, Los Angeles.
Three sources of local news feeds are:
1.Mass media
2.Local blog sources
3.Search of local Los Angeles news sources
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Mass mediaAll online media sources have a page of RSS feeds - find it
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Mass mediaFind local interest feeds. Don’t use feeds that update continuously by the minute
Too prolific! Will drive your readers crazy…
Everybody likes restaurant reviews
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Local blog sources
Examiner.com and many local newspapers carry local blogs. They all have RSS feeds
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There are a lot of independent local blogs - find them using search engines
Use Google Blogsearch to find blogs
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Here’s a good LA Restaurant blogger we’ll use as the example for adding local Twitter feeds Copy the RSS link
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Use Twitterfeed.com to aggregate RSS feeds for broadcast through your Twitter account
Sports columnist
Politics
Local news
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After logging into Twitterfeed.com, click “Create New Feed” button
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After authenticating your Twitter account in Step 1, input the target feed in Step 2
Paste link you copied and click “Create Feed”
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Add as many good local RSS feeds as you want
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After adding the RSS feeds, check your new Twitter account to confirm it’s averaging about 8-15 high quality tweets per day
Does the content have a personal, not
a “robotic” feel?
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Next, make your new Twitter account a compelling reference resource with local Twitter Lists This is what your
community wants!
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Your Twitter Lists aggregate the best Twitter feeds for events, sports and food, etc. in the city
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How do you find good Twitter feeds for your Lists?
Click “Find People”
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Search for your city, and find local Twitterers
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Add good Twitter feeds to the appropriate List
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Tip:
Find a good local Twitter List and add those Tweets to your Lists
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Within an hour, you should have developed a local Twitter resource that your community will follow
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Benefits:
Engaging your community builds your online presence in the community
Adding Twitterers to your Lists evokes good will
and recognition.
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Benefits:
Your community Twitter feed is automated and low maintenance!
Be sure to occasionally add your own local Tweets and add more Twitterers to your LIsts
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Tip:
Develop a Breaking News site* for your city to link to your local Twitter feed
http://BreakingSFNews.com
http://twitter.com/BreakingSFNews* Contact us for details
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Benefits:
Your community will thank you for spending one hour to develop this resource
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Resources:
Links to slideshows of other automated Community Engagement systems:
Posterous is the new blog
Breaking News Network
If you build a local breaking news Twitter site with this tutorial, let us know @pkitano and we’ll LIST it!
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Domus Consulting Group develops automated award winning social media systems that work
Domus Consulting Group
Patrick KitanoManaging [email protected](415) 573-2481