Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less

by ian lurie @portentint portent, inc

portent.com

CONFIRM OBSERVE ADJUST How to: Audit your Twier world in an hour or less

Twitter is great

But I have questions

But I have questions

Do people like me?

But I have questions

What did people like?

But I have questions

What did people hate?

But I have questions

What should I do?

This is my weekly routine

Three tools

I must do 3 things

I must do 3 things

Confirm

I must do 3 things

Observe

I must do 3 things

Adjust

1. Confirm Do I have your aention?

Does my audience shrink or grow?

Track Followers report

Pull 30-120 days’ data

Something caused a reaction

In my case More stick around than leave

Confirmed þ  

2. Observe Do I have your aention? Why?

Is there anybody

out there? *  

*  Pink Floyd reference  

Huge day… but why? Lots of impressions = Folks looked

Twier Analytics

Twier Analytics Who cares? Lots of uncaring followers could get me lots of impressions.

Twier Analytics OK. Now we’re geing somewhere. Folks are definitely responding.

1.1% of viewers did something

Some clicked Some favorited

Some retweeted

First, I’ll ask What was my biggest day?

Twier Analytics The 30th was a big day. Why?

Second, I’ll ask What were my biggest tweets?

Sent Messages Report

Yesss! Found it. Major potential reach on this tweet.

Oh. Another one on the same day.

Seriously?!!!

What can I do to have more days like this?

You’ll do this for more than 1 day

Download the data Twier Analytics

Are you out of your freaking mind do you see all the data in there what are you some kind of sadist I hate you

The problem: You have hundreds or thousands of tweets

The solution Percentile Rank

Use Percentile Rank

Same tools in Google Docs & Excel

PERCENTILE function

Use Percentile Rank

Same in Google Docs and Excel

Sort by engagements, impressions percentile

I want stuff with both high impressions and high engagements

Use Percentile Rank

Voilá

Use Percentile Rank

Voilá

Google Spreadsheet available at http://portent.co/1x3x2jJ

Observed þ  

3. Adjust What should I change?

Find the Factors

Just plain silly

Hornet’s nest

Just be careful about that

@randfish cite twitter card

seo topic

mine – tools post twitter card

Look back further with followerwonk

10% of my tweets Have media or Twitter cards

But 9 of my top 15 Tweets Have media or Twitter cards

Find the Friends

Who talks about you?

Look at topics, re-tweeters, curated vs. original, media, time of day

Get creative

Ready to adjust þ  

You have to Keep a diary

Notes help you find paerns

Sorry No guarantees

You must Confirm

You must Observe

You must Adjust

THE END Ian Lurie

@portentint www.portent.com

other presentations by me:

ON KINDLE bit.ly/onetrick

A shameless plug: I wrote a book about business strategy. You should read it.