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Presented bySoumya Marium Mathew
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NESTLE Information
Type PublicFounded Vevey, Switzerland (1866)
Founder Henri Nestle
Head quarters Vevey, Switzerland
Area Served World wide
Key People Peter Brabeck - Letmathe
(Chairman)
Industry Food Processing
Products Baby food, Coffee, Diaryproducts, Breakfast cereals,
Confectionary, Bottle water,
Ice cream, Pet foods.
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A Glimpse
Nestl is the world's leading Nutrition,Health and Wellness company. Nestl's relationship with India dates back to 1912.
The company grew significantly during the First WorldWar.
Today, Nestle is the worlds largest and most diversifiedfood company.
It has around
2,50,000 employees worldwide,
operated 500 factories in approximately 100 countries
offers over 800 products
to millions of consumers universally.
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Past
Nestl set up its first factory in India in 1961 at Moga,Punjab.
Nestl set up milk collection centers that would not
only ensure prompt collection and pay fair prices, but
also instil amongst the community, a confidence in the
dairy business.
Transformation of Moga
Nestl a partner in India's growth for over nine
decades
Facilitated direct and indirect employment and
provides livelihood to about one million people
including farmers, suppliers of packaging materials,
services and other goods.
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Nestl India has presence across India with 7
manufacturing facilities and 4 branch offices spread
across the region.
Nestl Indias factories
Punjab 1961
Choladi (Tamil Nadu), in 1967.
Nanjangud (Karnataka), in 1989,
Samalkha (Haryana), in 1993
Ponda and Bicholim, Goa, in 1995 and 1997
Pantnagar, Uttarakhand, in 2006.
They are in Delhi, Mumbai, Chennai and Kolkata.
The Nestl India head office is located in
Gurgaon, Haryana.
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VisionBeing the best in everything we touchand handle.
MissionGood food good life.
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To the revenue of India
Milk products and nutrition account 45
Beverage products generate 22% per cent
Prepared dishes and cooking aidsgenerate 18 %
Chocolate and confectionery 15% per
cent.
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Nine key attributes
According to CNN Money there are Nine key attributes ofreputation Industry for Nestle .
Top 50 rank: 31
Rank in Consumer Food Products: 1
Nine Key Attributes Innovation People management
Use of corporate assets
Social responsibility
Quality of management Financial soundness
Long-term investment
Quality of products/services
Global competitiveness
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Product Range
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MILK PRODUCTS
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Conti
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Conti..
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Chocolates & Confectionary
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Beverages
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Prepared dishes and cookingaid
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Controversy and criticism Marketing of formula
Ethiopian debt
Melamine in Chinese milk
Green washing
Zimbabwe farms
Palm oil use
E. coli
Child labour
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SWOT ANALYSIS
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Parent support Brand strength
Product innovation
High market share
Size and financial power Strong brand portfolio
wide range of products
Ability to customize
global products & brands
to local preference
Operational efficiency
Strong R&D
Strengths
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Weaknesses
Supply chain
Nestle has some
divisions successfulin some countries
and unsuccessful in
some other. This
may be due to lackof coordination
between the center
and divisions.
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Opportunities
Expansion
Product offerings
Global hub
Growth in international
& emerging markets
Transition to a
"nutrition and well-
being" company
Fair Trade agreementsfor cocoa and other
products produced in
third world countries
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Threats
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Potter's Five Force Model
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There arelarge number
of buyers
There is threatof substitutesin a partial
way to certaincommodities.
There arelarge no. of
suppliers
Threat ofNew entry :
Nestle do notface great
issues on this
Cadbury
Heinz
HUL
Kraft
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THANK YOU!!!!!
