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SummaryAutoglass conjointly referred to as the most effective service providing company within the

industry comparison to the banks and alternative service suppliers. From the beginning of

the business to the current day Autoglass focuses on the requirements and demands of the

customers and also the mode of providing services in an economical manner.

Throughout an analysis within the industry ninety two percent of the Autoglass customers

were happy at their service. Autoglass upholds a pleasant relationship between the

customers & workers.

They currently have five hundred branches serving within the Europe. Supported the given

situation and looking the Autoglass it may be deduced that Autoglass is in an exceedingly

sturdy position within the windscreen replacement industry and can be able to face future

challenges in an exceedingly economical and effective manner. Autoglass now is the market

leader within the industry and that they are growing in an exceedingly steady pace.

Contents

Summary....................................................................................................................................1

Task 1.........................................................................................................................................4

1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE,

GOALS AND CORE COMPETENCIES OF AUTOGLASS...............................................4

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN

AUTOGLASS........................................................................................................................5

1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS.......8

Task 2.......................................................................................................................................11

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS..........................11

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT

LEAST TWO APPROACHES............................................................................................12

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN

RELATION TO AUTOGLASS..........................................................................................14

Task 3.......................................................................................................................................15

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO

SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT...............15

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS..............18

Task 4.......................................................................................................................................20

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY

IMPLEMENTATION OF AUTOGLASS...........................................................................20

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW

STRATEGY FOR AUTOGLASS.......................................................................................21

4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR

AUTOGLASS TO MONITOR A GIVEN STRATEGY....................................................21

CONCLUSION........................................................................................................................22

References................................................................................................................................23

Task 1

1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS,

OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS

Company Mission:

Mission of a corporation is predicated on this state of affairs and action pointers according

that the staff unit are to perform to realize the objectives of the organization (Kotler, P.,

2000). Autoglass Company puts major focus on the customers (Autoglass Company).

Company Vision:

Vision of a company is that the future intentions associated in nursing the target which an

organizations attempts to achieve (Kotler, P., 2000). The vision of The Autoglass Company

is to serve the customers and deliver the very best level of fulfillmentto the customers. The

vision, serving customers with reliability can lead Autoglass to grow up and set margins

within the industry (Autoglass Company).

Company Core Competency:

Core competencyrefers to the core actions of a corporation that form the business missions

and visions of that individual organization (Kotler, P., 2000). The core ability is that they

are able to replace or repair any reasonably damaged windscreen of any model (Autoglass

Company).

Strategic Intent:

The notion of strategic intent suggests that there's a general outlook on wherever the

business ought to be going instead of a precise statement of Associate in Nursing expected

conclusion and this suggests that there ought to be galore of flexibility within the declaration

to allow for employees begin, cluster help and adaptation in light-weight of factors

(Ivanauskiene, N, & Auruskeviciene, V., 2009). The strategic intent of Autoglass is to check

itself because the market foremost continually. They are doing all the undertakings to

remain leader.

Role of Strategy of Autoglass:

The prime task in strategic administration is often the compilation and dissemination of the

vision. This summarizes, in essence, the explanation of a corporation (Ivanauskiene, N, &

Auruskeviciene, V., 2009). Autoglass has collected their roles in theme creating in an

exceedingly approach that the schemes maintain a precise time span within the execution

(Autoglass Company).

Objective and goals of Autoglass:

The main target of Autoglass is to steer their client by repairing or restoring broken

windshield of any vehicle. The motive of Autoglass is to form their enterprise augment and

assist the international people (Autoglass Company). They are increasing their enterprise by

winning the hearts of the purchasers.

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC

PLANNING IN AUTOGLASS

In order to set up strategies and implement strategies there are some important problems that

must be thought of. Autoglass is putting their focus on the customer’s preference and

customer service. They have reached the highest satisfaction level in the service industry

just by replacing the windscreen in a cost effective way.

Autoglass should be customer oriented and try to increase their service portfolio in order to

meet with the competition. Given the situation in the case we can analysis the competitive

advantages of Autoglass. Supported the case, Ansoff’s model are often accustomed to

analyze the competitive benefits (Kupritz, V.& Cowell, E., 2011).

Competitive Advantage

As usage of automobile is growing day by day, Ansoff’s model to can help them in

researching their competitive advantages Autoglass delivers the best service of replacing

windscreens (Kupritz, V.& Cowell, E., 2011). They are providing many services to

customers concerning windscreens and capturing a good share of the market. The Ansoff’s

model is given below:

Ansoff’sgrowth model suggests four different sets of options. Based on the situation and

analysis we learned that Autoglass is increasing its market step by step and has the capacity

to serve more than they are doing currently (Kotler, P., 2000). They aredelivering services to

over 1,000,000 customers having problem with their windshields. ThereforeAutoglasscan

serve customers with their existing product and can also introduce a replacement mean of

services. These four different methods face differing types of risks

The strategies are:

1. Market penetration: A market strategy herewith a corporation seeks to realize

larger dominance in the market during which they already are giving (Melody, Y. &

Kevin, H., 2000). This strategy typically focuses on capturing a bigger share of

Market Penetration Product Development

Market Development Diversification

Existing Product

Existing Market

New Product

New Market

Figure: Ansoff’s Model

associate degree existing market. During this section Autoglass will increase its

market segments by commerce a lot of their product and attract a lot of customers.

2. Product development:

Introduction of new product will enable Autoglass that may complement the

prevailing product. However this strategy includes a severe disadvantage. If the

purchasers do not as planned Autoglass might end in losing revenue.

3. Market development:

Autoglass is the market leader during this windscreen repairing business. So,they

canpromoteAutoglass extensively and ensure to grab new customers to extend its

market phase.

4. Diversification:

Autoglass might produce a portfolio that may unfold the risks and cut back the loss

of revenue.

Autoglass need to set a 4 years growth strategy according the Ansoff’s Growth Model to

realize the target. Autoglass Company is in prime position in the industry (Autoglass

Company).So that they might increase the expansion rate in a very steady manner by

satisfying each existing furthermore as new customers and increase its market share.

Autoglass conjointly ought to provide priority to the geographic location wherever they

must operate and specify the minimum necessities of the suppliers to urge the standard

product (Kupritz, V.& Cowell, E., 2011).

Top-Down and Bottom-Up

Informal Planning:

Informal designing is that the technique wherever the supervisor evolves an inspiration with

none accepted structure (Grant M.R. 2010). sure as shooting instant things managers applies

this approach wherever it's conditionally important to create any formal structure of coming

up with or the timeline for designing isn't enough. It’s important to control short amount

objectives of the organization.

Top-Down:

A top-down approach is basically the breaking down of a system to realize insight in the

sub-systems (Grant M. R., 2010). Autoglass is using this approach in their development and

that they are doing pretty good in following this approach.

Bottom-Up:

A bottom-up approach is that the piecing along of systems to provide rise to additional

complicated systems, therefore creating the initial systems and sub-systems of the emerging

system (Grant M. R., 2010). Autoglass is using this approach in their service development to

satisfy the customers and they are pretty victorious in exploitation this approach.

Behavioral Approach for Autoglass:

Autoglass ought to approach within the top-down procedure in alignment to capitalize their

assets and to handle the affray within the future. Autoglass could be a growing business

within the industry and therefore the service they're activity won't be decent for them to

contain on to the place within the market. They have to arrive up with some developments

for his or her merchandise and market in order that they could a wide-ranging marketplace

for the purchasers.

1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR

AUTOGLASS

In order to grow in the industry Autoglass can use three techniques, and they are:

1. BCG Growth Share Matrix

Autoglass might prioritize their product in such a way wherever they will

differentiate their product and maintain a harmony within the product portfolio

(Kotler, P., 2000).It will conjointly facilitate Autoglass to work out once and

wherever they are going invest during a new development and once to extract all the

earnings from the service.

Placing goods in the BCG growth share matrix Autoglass will face 4 types of consequences

in the market. And they are:

1. High Growth and High Market Share

This strategy desires high allowance of cash and also the

management wishes to figure out the flow of cash within the

enterprise.

2. Low Growth but High Market Share

From the matrix, we will see the products that have reduced

development however vast market share is that the stable business

and develops steady revenue.

3. Low Growth and Low Market Share

When the products begins to misplace its market share and

development growth rates reduced then the products falls into decline

stage. The associations ought to divest from the enterprise at this

moment.

Management ought to follow any pointless expenses.

Figure: BCG Matrix

4. High Growth but Low Market Share

The products that are freshly conferred fall during this class and have

the potentiality to maximize development.

The merchandise has conjointly the danger of being a dog product if it

doesn't flip in any revenue.

2. Strategic Position & Action Evaluation Matrix (SPACE)

Autoglass will use the SPACE matrix to analyze the market demand, organization

position and needs to work and create ways to expand the market. SPACE matrix

has four totally different quadrants that ensure the organizations position and also the

route of actions (Kotler, P., 2000). Autoglass is in a sturdy position within the

market. So, they will use the aggressive ways to capture the market and it'll

conjointly facilitate in determinative the SWOT of the organizations.

3. Profit Impact of Market Strategy (PIMS)

PIMS could be a quite helpful to extract information from the database and support

the policies that are took on to realize competitive advantages. Autoglass would

possibly sustain people service information in alignment to research their values and

designing method in order that they will keep pathway of their accomplishment and

implementation of the methods.

Task 2

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS

SWOT Analysis

Strengths

The safety features in the product are high .

Windshields provide visual clarity.

Weaknesses

Autoglass promotes less of their brand.

Lack of advertisement is present.

Opportunities

Windshield replacing or repairing is present in emerging economy Windshield

replacing or repairing is present in emerging economy.

Autoglass has potentiality to increase the growth rate in a limited time period.

Strengths1. Safety2. Visual Clarity

Opportunities1. Emerging Economy2. New Product3. Growth Rate

Weaknesses1. Promotion 2. Advertisement

Threats1. Geographic Location2. Government Policy

S W O T

Figure: SWOT Analysis

Threats

Operation in unnecessary locations is loss of capital.

Government policies shape the business environment.

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS

USING AT LEAST TWO APPROACHES

Organizations will maximize opportunities and minimize threats by conducting PESTLE

analysis (Grant M. R., 2010).PESTLE analysis is conducted to work out the operation

strategy within the business and to be told the attractiveness of the industry of operation. So

as to operate in associated industry there are many factors that must be considered.

PESTLE analysis

Political

Political climate is important in determining the attractiveness of the business.

Government stability is important to make the future decisions.

Economical

Purchasing capacity affects the industry.

The need for replacing windshield.

Socio-cultural

Lifestyle and preferences shapes an industry.

Technological

Technology relating the designs.

Technology of windshield manufacture.

Legal

Law regarding safety measures.

Employment and consumer law is extremely emphasized.

Environmental

Some things are beyond control of the organizations such as weather, climate and

climate change.

Porter’s five forces analysis helps the management to determine and understand the overall

context of the industry (Kotler, P., 2000).

Porter’s five forces are:

1. The threat of new entrants

Access to Distribution Channel:Efficient distribution channel helps to create

demand and market need.

2. The bargaining power of customers

Threat of Backward Integration: Organizations face the risk of backward

integration with the suppliers.

3. The threat of substitute products

Prices: Prices play an important role in any industry. Buyers may shift from one

product to another just because of price sensitivity.

4. The amount of bargaining power suppliers have

Threat of forward Integration: Organizations face the risk of forward integration

with the suppliers.

5. The intensity of the competitive rivalry

Diversity of Rivals: The rivals challenge and cross each other’s path.

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS

IN RELATION TO AUTOGLASS

The stakeholders’ grid:

1. Promoters: It refers to the stakeholders who influence the strategies and also has

high interest.

2. Latent’s: It refers to the stakeholders who influence strategies but has low interest.

3. Apathetic: It refers to the Stakeholders who has low interest and seldom influences

the strategies.

4. Defenders: It refers to the stakeholders who have low influence in the strategy

making but high interest.

The stakeholders are kept in four classifications so that each stakeholder has their specific

privileges and duties in consider of the making the schemes for the association which will

be implemented for the betterment of the organization. Autoglass has mapped the

stakeholders within the company in order that the stakeholders will gift their duty in

contemplate of the organization’s profit.

High Influence High Interest (Promoters)

High Influence Low Interest (Latent’s)

Low Influence Low Interest (Apathetic)

Low Influence High Interest (Defenders)

Figure: Stakeholders’ Grid

Task 3

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES

RELATING TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND

RETRENCHMENT

Market Strategy

Organic Growth: When an enterprise association accomplishes development over its own

enterprise that is as identical and it's known as organic development. It clears any

development that's profited by stepping into the other enterprise or merger or acquisition.

Merger: Merger is that the method by two businesses gets united and turns into one entity

through lawful consolidation. The start of Autoglass was built through merger.

Acquisition: This is the tactic where one particular company buys another whole business

and sets up itself because the proprietor. During this method 100% or near 100% ownership

needs to be bought.

Strategic Alliance: This is the tactic wherever 2 or more firms agree upon variety of

common objectives and share every other’s assets to fulfill those objectives.

Licensing: It is the strategy through that a mother company (licensor) permits another

business (licensee) to use its trademark and sell the product or services on the cornerstone of

affirmations on many periods. It includes authorizing fee that needs to be paid to the

licensor.

Franchising: It is the strategy, through that a business profits from the proper to use another

company’s trademark, enterprise type, procedures wherever the franchisor provides the

proper to the franchisee. For getting market share abroad, Autoglass may use this approach

by distribution franchises in distinct locations.

Substantive Growth

Horizontal Integration: In level integration a business varieties or acquires output facility

of associated or complementary merchandise (Melody, Y. & Kevin, H., 2000). Sometimes

it's going to additionally happen that a corporation purchases one among its competitors and

pattern integration.

Vertical Integration: In integration a corporation connections with the companies or

partners of the offer string of links and in several cases all the partners of the string of links

keep underneath one owner (Melody, Y. & Kevin, H., 2000). Autoglass would possibly

enlist into integration by linking with the suppliers and distributors.

Related Diversification: When a business elaborates its business with some diversification

within the living line of merchandise (Arazy, O, & Gellatly, I., 2012). The new productions

square measure alike to the prevailing product.

Unrelated Diversification: It is the tactic once a business enlists into diversification by

introducing new product and services that doesn’t trust the living product (Arazy, O, &

Gellatly, I., 2012). It will be unrelated diversification if Autoglass begins mercantilism

home window crystal or beauty mirrors.

Limited Growth

Market Penetration: It means that penetrating the comparable market by giving

comparable value against the worth of the competitors. This approach is employed to

instantly attack the competitors. It’s typically used to achieve sales growth.

Market Development: It suggests that targeting new people phases and appealing the non-

buying customers of that segment. It assists to extend the market share by adding new piece

of shoppers.

Product Development: It means that evolving new merchandise that is not present and so

attracting customers to get a lot of diversity of merchandise or services.

Innovation: It suggests that seeking out an alone new would like of the shoppers within the

market and innovating replacement merchandise or service to rendezvous that require.

Disinvestment:

Retrenchment: A theme utilized by corporations to scale back the variety or the final size

of the procedures of the business. This strategy usually utilized so as to slash prices with the

aim of changing into an additional economic steady business.

Turn around: Turnaround may be a technique dedicated to company renewal. It exploits

analysis and progressing. Turnaround administration involves administration rethink,

activity based mostly cost accounting, origin of malfunction, and SWOT investigation to

work out why the business is falling short. So as to form a comeback within the commerce

associations got to verify the foundation of the difficulties and supported those difficulties

they have to form up new methods and principles to beat those issues.

Liquidation: When a firm is terminated or bankrupted, its assets are listed and also the

advances pay creditors. Any leftovers square measure circulated to shareholders.

Liquidating a firm is that the last stage of the firm’s survival. If no alternate schemes befit

the organizations then it must deal its assets then ante up the shareholders and stakeholders.

Divestment: The method of withdrawal of investment. Moreover referred to as divestiture.

Divestment is that the converse of investment. It the tactic of dragging out the assets

operational and sells those to rendezvous the gap within the monetary issues and so as to

liquidate the association divestment is important for any association.

Porter’s Generic Strategy

Michael Porter explained the overall ways for a company to work within the industry.

Corporations use these ways to achieve competitive benefits. And they are:

1. Overall Cost Leadership

2. Differentiation

3. Focal Point

Overall Cost Leadership

From the case it might be deduced that Autoglass is following the cost leadership in the

industry and that they are providing their services within the lowest cost possible. It is useful

to draw in a lot of customers and enter within the new market (Kotler, P., 2000).

Differentiation

Differentiation is important to collect the additional profits and grabbing additional

customers (Kotler, P., 2000).Cost leadership alone cannot facilitate a company to relish in

the market. The Autoglass offers 24/7 client.

Focal Point

Autoglass has become the most effective windscreen repairing or substitution service

provider.To accelerate business in the industry organizations must specialize in a particular

objective (Kotler, P., 2000). Autoglass is specializing in serving the consumers and delight

them for his or her cash value.

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR

AUTOGLASS

In alignment to elaborate the market phase Autoglass Company wants new schemes and

new product which may be useful for them to flourish the market. Therefore considering

future theme they'll investigate their market would like and arrive up with some

development of the new merchandise to diversify their services and arrest a replacement

market phase.

Autoglass ought to be following the vertical growth theme to grow their business. They’ll

proceed with coalition with automakers to arrest the new market phase. Autoglass is in an

exceedingly sturdy place and that they can be able to keep company with the coalition with

new organizations. As a result of this theme is appropriate for the organizations growth and

their centre capabilities consider the theme. Coalition with connected associations can alter

Autoglass to place additional aim on the customer’s preference and may evolve new product

category to satisfy the wishes of the shoppers.

Only starting new merchandise line and increasing the market won't alone facilitate the

Autoglass business to expand within the market. Autoglass ought to definitely rethink the

response of the shoppers in order that they may perceive what the shoppers square measure

longing for and to what level of approval customer’s need. Autoglass administration must

characterize the functions and responsibilities to the staff in order that they'll offer the

biggest grade of approval to the shoppers.

The Autoglass is at the moment have a ninety two satisfaction rate amidst the shoppers.

However with growth of the enterprise the approval rate may fluctuate and Autoglass have

to be compelled to construct a timescale for the new goals and elongation of the new

services. Considering the place within the commerce, Autoglass will offer a five quarters

style that may be adequate for Autoglass to contend up with the affray and sustain coalition

with the automakers to elaborate the enterprise. Autoglass will commonplace next five

quarters to conform to schemes they need taken and fulfill the firm pledge to the shoppers.

Task 4

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR

STRATEGY IMPLEMENTATION OF AUTOGLASS

Implementing the policies within the association is implausibly necessary and it carries a

precise implication for the organization’s welfare. With the implementation of the policies it

indicates to the policies to take advantage of profit for the organization (Brad, H.& B.

Christine, G., 2012). Considering the techniques, policies need to be well developed and

ensures to establish those principles which are appropriate or not. If the principles fail to

acknowledge significant score then it's turned down and thought of as unproductive one

(Gundala, R, Jack, A, & Gomes, R., 2012).Autoglass have to be compelled to use in

deepness filtering procedures of the principles to catch and retain the market share.

CEO of a business is in characteristic for revolving the ideas into reality and conceiving the

assessment among the enterprise (Westphal, J, Park, S, McDonald, M, & Hayward, M.,

2012). To use economical and productive policies all the team within the association are

united within the smallest phases of the beliefs and arrange of activity decision that leads to

coherent behavior and moreover the diversification or modification of the strategies are

possible (Bearden, W.O. and Teel, J.E. , 2012).

Autoglass administration must compute the selling and sales ways to ensure the best market

share and sales. The sales cluster ought to be evolved during a means which will continue

with the affray within the market. Productive advertisements in relevant localities would

possibly facilitate an allotment during this regard. The centre competencies ought to be

clearly focused to attractiveness the shoppers.

Managers need to inspire and influence the employees to execute the policies that need

commencing with efficiency and effectively (Howard, J. and Sheth, J., 2013). Persuading

the goal, accomplishment will finish in worker approval and coherence in job atmosphere.

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A

NEW STRATEGY FOR AUTOGLASS

In alignment to contemplate the assets of Autoglass, the organization ought to select correct

elements and placethem within the actual division to provide the services. Autoglass has

prioritized its human assets as a result it became the best service provider of windscreens

(Autoglass Company). Autoglass in addition has fleet repairing units that require man

power. So Autoglass spend lots in advising and developing the skillfulness of the workforce

In thought of elements and time share Autoglass is that the pioneer within the business as an

outcome of their remedy the foremost effective materials to affirm the durability and

security of the customers and put together maintaining time in delivering the service.

4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT

FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY

Evaluation of the benchmark outcomes:

Quarter 1 The company ought to be citing with the methods and ascertain the feasibleness

of the methods whether or not the methods would replicate within the expected

outcome. They’ll take the feedback of the purchasers and ascertain what else

they're probing for within the windshield repairing service. There ought to be

weekly and monthly observance by the road managers of the divisions.

Quarter 2 During the amount Autoglass ought to review the customer’s feedback and

implement the required arrange to expand the business. The road managers

ought to be accountable for collection the feedbacks and acting towards it.

Quarter 3 This is the quarter of gathering data and takes research note on the applied

strategies. The management should find out the gap between the anticipated

conclusion and genuine conclusion. The GAP might happen because of need of

coordination or inefficiency of the workers and line managers.

Quarter 4 Administration should coordinate a teaching program to load up in the gap. So

that the workers can accomplish the association goal in desired manner.

Quarter 5 In this quarter the organization would possibly accomplish the required results

supported the strategy creating and therefore the implementation methodology.

If the management fails to attain the objectives through the ways, then they

need to initiate actions supported info like coaching the workers or providing

support to them.

CONCLUSIONAutoglass has created the screen replacement less complicated for the purchasers and

activity services to the purchasers to their full satisfaction. The Autoglass business has the

promise to nurture and become one in every of the simplest screen replacement

organizations within the world.

Table: Evaluation of the outcomes

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