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Broadline Company Presentation 2009

Mar 20, 2016

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Broadline

Broadline - event marketing, promotion, incentive, dmc, conference, meetings, sponsorship, edutainment™ company in Estonia, Tallinn, Latvia, Riga, Lithuania, Vilnius (ISO9001:2000 certified)
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Page 1: Broadline Company Presentation 2009
Page 2: Broadline Company Presentation 2009

Broadline.visionhappy and motivated people taking on new challenges in their lives

Broadline.missionto deliver best results for our clients objectivestrough unique face-to-face meetings and experiences

Broadline.long term goalto be the most respected Incentive and Event Marketing company in the Baltic region

Page 3: Broadline Company Presentation 2009

.history and facts

2007

Broadline event marketing and incentive tourism agency became the first Balticcompany in its field to receive the ISO 9001:2000 quality certificate. The agencyreceived the certificate in the category of event marketing, promotion and tourism.

2008

The newly merged company made its first post-merger investment, establishing a Latvian subsidiary, Broadline Latvia.

2007

The event marketing and incentive tourism agency Broadline and the event marketing agency Sinine Elevant merged. The company is continuing its activity under the Broadline trademark.

2005

Broadline became the first company in its field with a foreign marketing plan that Enterprise Estonia and the National Development Plan decided to support financially through the relevant European Union structural funds

2002

Broadline was founded. 100% based on Estonian capital. headquarters in Tallinn

2009

Broadline becomes member of the world largest independent and owner-managed marketing communication agencies network ComVort.

Page 4: Broadline Company Presentation 2009

. [email protected]

. +372 50 201 11

Takes care of client and investors relations.

Finished MBA of International Business Administrations and Marketing Communications in Estonian Business School in 2007.

Founder and CEO of the first official Event Marketing agency in the Baltic Region (started in 1996).

Since 2005 founder and CEO of Brilliant Marketing Communicationsagency.

Paavo PilvMember of the Board, Partner, Strategic Project Manager

. [email protected]

. +372 50 22 070

Takes care of local client and partners relations, idea concepts, creative and production solutions.

Studied theology in the University of Tartu.

Long term experience in organizing many different scale events and festivals and by that can provide great input for technical production solution planning, implementation and team management.

.team

Janek ReimalMember of the Board, Partner, Local Events

Page 5: Broadline Company Presentation 2009

Triinu ToomelaProject Manager

Aivar LaanMember of the Board, Partner, Strategic Project Manager

. [email protected]

. +372 50 273 50

Takes care of corporate client relations.

Finished BA of International Business Administrations (Magna Cum Laude) in Concordia International University Tallinn in 1998.

Founder and CEO of the first official Event Marketing agency in the Baltic Region (started in 1996).

Since 2005 founder and CEO of Brilliant Marketing Communicationsagency.

.team

. [email protected]

. +372 52 22 433

Takes care of delivering high quality project management to the clients.

Finished her MBA and BA studies of recreation in Tallinn University.

Strong ideas, leadership skills and experience of managing different scale projects.

Page 6: Broadline Company Presentation 2009

Eva-Maria Egipt-PeenmaaDMC & Incentive project manager

. [email protected]

. +372 53 464 060

Takes care of DMC & Incentive projects.

BA in Business Administration in Tallinn Technical University in 2004 and MA in Marketing Management in Tallinn Business School (Cum Laude) in 2009.

Great experience in conference and special event management.

Creative ideas and experience of managing large scale projects.

.team

Taavi EsperkProject Manager

. [email protected]

. +372 56 504 875

Takes care of delivering high quality project management to the clients.

Finished his BA studies of recreation in 2003 in Tallinn University.

Great experience being in clients side by managing events and agency relations in BIGBANK.

Page 7: Broadline Company Presentation 2009

.team

Mārcis KaksisBroadline Latvia SIA partner, pan-Baltic Events

. [email protected]

. +371 2 833 43 29

Takes care of pan-Baltic events and campaigns.

Finished his BA studies of International Business Administration inInternational University Audentes in 2009.

Great experience in recreation and free-time event management including team building and edutainment activities.

Strong ideas, leadership skills and experience of managing different scale projects.

Page 8: Broadline Company Presentation 2009

.services

SUPPORT SERVICES MANAGEMENTAll technical support services and special productions from one professional

DESTINATION MANAGEMENT

EMC

Events and Incentives

PCO

Conferences and Meetings

EVENT MARKETING

Event Marketing and Promotion

B2B and B2C

Sponsorship

B2B

PERFORMANCE IMPROVEMENT

EDUTAINMENT™

Internal motivation events and trainings

Loyalty programs

Employee and client

Page 9: Broadline Company Presentation 2009

Idea

Support Services Management is often used by the clients that do not need full service, but only planningand management of support services, production solutions and suppliers teams.

Broadline provides the most optimal solution for each and every project and therefore delivers best resultwithin the available budget.

This service is considering technical production only and is therefore neutral to all clients, as for the end-clients as for agencies (DMC, PCO, EVENT).

.support services management

.services

Benefits for client

. one professional project manager will coordinate and synchronize the activities of all thesuppliers technicians;

. access to Broadline’s expertise on local suppliers, their technical abilities and equipmentavailable;

. local representative for all necessary negotiations;

. getting the best price available from the supplier market as Broadline is one of the biggest localbuyer;

. saving the time for other important tasks.

Page 10: Broadline Company Presentation 2009

.support services management

.ssm case studies

Page 11: Broadline Company Presentation 2009

.support services management

.ssm case studies

Page 12: Broadline Company Presentation 2009

.support services management

.ssm case studies

Page 13: Broadline Company Presentation 2009

.support services management

.ssm case studies

Page 14: Broadline Company Presentation 2009

.Unilever’s Adventure Game

Description:

.event and promotion case studies

Broadline took part in developing the creative idea and implementation of 15 adventure events for Unilever that took place in Latvia, Lithuania and Estonia.

The idea was to make alternative lottery solution where the customer just do not win a prize but wins a chance to participate in event where he have a possibility to have a great time and compete for other prizes including a trip to India.

Events consisted of two parts:

. fun and relaxing GPS orienteering game which wasmade so that all the winners not regarding age orphysical condition can fully participate and compete

. Picnic with high class chef that taught some newrecipes for the upcoming grill session by mainlyusing Unilever’s products

Page 15: Broadline Company Presentation 2009

.NIVEA Beauté Star Lounge

Description:

.event and promotion case studies

Broadline created unique promo events to give the customers a chance to partake the NIVEA Beauté brand values through live experiences.

Women were given an opportunity to become the stars of seasonal NIVEA Beauté ads in magazines, and also win an unforgettable photo session to fulfill their dreams for their own model album with full support team –famous photographer, stylist, make-up artist and a hairdresser. Separate events took part all around the Estonia.

The campaign was organized hand in hand with Brilliant Marketing Communications OÜ.

Page 16: Broadline Company Presentation 2009

.Eesti Energia New Year’s party

Description:

.event and promotion case studies

More than 2500 employees of Eesti Energia (Estonian Energy) were invited to the annual celebration event that took place in 5 different locations at the same time under slogan “five cities one energy”.

All 5 events were connected through LIVE TV link that allowed for the employees to have the unique feeling of togetherness that is missing in everyday’s activities because of the scale of enterprise.

Planning, logistics and implementation of the solution was a great success and resulted in a high praise from the client.

Page 17: Broadline Company Presentation 2009

.Samsonite Black Label shop launch

Description:

.event and promotion case studies

Broadline had the unique chance to organize the first and only Samsonite Black Label shop launch in Baltic States that took place in Riga, Latvia.

By working hand in hand with the franchise owner and Samsonite central office in Belgium Broadline took care of wide range of services including invitee list preparation, negotiations, PR and actual arrangements of the event.

The great amount of time invested brought results and many well known Latvian millionaires, fashion influencers, actors and press representatives attended the exclusive event by that bringing great media coverage and great start of the new business for the client.

Page 18: Broadline Company Presentation 2009

.Leigo Järvemuusika festival

Description:

.event and promotion case studies

Every year Broadline provides wide scope of services for the Leigo festival - a festival with unique concept in terms of location and cultural program as its territory consists of 26 artificial lakes that are made by the landlord. Approximately 25'000 persons visit the festival every year.

Trough the 2 day program Broadline organizes more than 5 VIP events and takes care of all the different promo, sponsorship and event marketing arrangements.

Page 19: Broadline Company Presentation 2009

.Thai festival

Description:

.event and promotion case studies

Royal Thai embassy in Stockholm had the event concept and needed know-how to book the venue in Tallinn but they approached Broadline for the assistance on technical arrangements.

Broadline was the Royal Thai Embassy’s only contact for all the different equipment bookings and special material production by that client saved their time and money.

The implementation of the event went well so the two Thai festival days went smooth and were well praised by the locals.

Page 20: Broadline Company Presentation 2009

.Company’s incentive trip to Tallinn

Description:

.dmc case studies

Objective: French company’s celebration of successful year

Participants: 50 VIP client representatives with spouses

Special program included:

. transfers with 30 luxury cars

. garden party with horse show

. fish resource recovery in Manor’s pond as company’s president had a special wish to fish during the event

. gala dinner with live performances

. exclusive concert in Kadriorg Palace

. city tour with exclusive activities

Page 21: Broadline Company Presentation 2009

.International conference in Estonia

Description:

.dmc case studies

Objective: international conference to launch new product

Participants: 300 experts from different countries

Special program included:

. unique conference breaks with painting, stretching, nutritious course and other activities

. gala event with live performances

. city tour with exclusive activities

Page 22: Broadline Company Presentation 2009

.Caring Fatherhood conference

Description:

.dmc case studies

Broadline organized conference for the Ministry of Social Affairs that was targeted towards family therapists and psychologists.

As an addition to the conference Broadline offered a new and unexpected edutainment™ solution - in the old traditions of the Samurai.

People did not know what to expect from this act, but at the end they admitted that they have learned from this 1,5h course more than they have in one year together.

Idea: watch your mind and body to find out natural gifts and abilities that you haven’t noticed before and use them to protect yourself from mental and physical attacks.

Result: this simple idea allowed people to widen their view of difficult situations that they face in their everyday life.

Page 23: Broadline Company Presentation 2009

.clients

. Gillette

. Helsinki University

. Hoffmann-La Roche

. IF Scandinavia

. Janssen-Silag

. Leibur

. Marlboro Classics

. Microsoft

. Mölnlycke Health Care

. Nestlé

. ORDI

. PKC Eesti

. Riigikantselei

. Royal & SunAlliance Eesti

. Sarkop

. Sinebrykoff

. Stora Enso

. Subaru

. Zepter Estonia

. Toyota

. Whirlpool

. Adidas

. Aventis

. Brilliant

. Carat

. Chrysler-Jeep

. Citroën

. Coca-Cola

. Dell

. ECI Telecom

. Enterprise Estonia

. Fazer

.latest events

Thai Festival in Viru Keskus, Tallinn (ssm)organized for Royal Thai Embassy in Stockholm to popularize Thailand as a tourism destination

“Caring Fatherhood” conference (dmc)organized for Estonian Ministry of Social Affairs as a part of EU project

Eesti Energia New Year’s celebration party for employees (pip)approximately 2500 guests in 5 events that took place in 5 different cities at the same time

Page 24: Broadline Company Presentation 2009

.memberships

MPImeeting and event industry’s largest and most vibrant global community

SITEglobal network of meeting, travel and event professionals with over 2,100 membersin 87 countries

ComVortworld’s largest independent network of specialized, owner-managed integratedmarketing-communications companies

Beyond CommunicationsScandinavian network of experiential marketing companies

ÜTALassociation of Estonian event marketing agencies

Page 25: Broadline Company Presentation 2009