BROADCAST AND PRODUCTION SYSTEMS DIVISION Sony Display Solutions IT & Professional Display Marketing Jeff Johns Sr. Manager – Product Planning SONY ELECTRONICS,

BROADCAST AND PRODUCTION SYSTEMS DIVISIONBROADCAST AND PRODUCTION SYSTEMS DIVISION

Sony Display SolutionsSony Display SolutionsIT & Professional Display Marketing

Jeff JohnsSr. Manager – Product Planning

SONY ELECTRONICS, INC.


Professional DisplaysProfessional Displays

Side covers create clean look (shown with optional speakers)

*Note: FWD-42PV1 does not include side doors

LCD Colors:Crystal Silver, Frosted Black and Pearl White

Optional detachable speakers available in matching colors

Top mounted button placement keeps front bezel uncluttered

Plasma & LCD Colors:Silver and Black

(LCD matte colors available in May)


Professional LCD DisplaysProfessional LCD Displays

FWD-32LX1/R32-inch wide (WXGA / 1366 x 768)TFT LCDVideo Inputs (DVI-HDCP / Analog HD / Composite / S-Video)Single card slot for digital signage and expandability

FWD-40LX140-inch wide (WXGA / 1366 x 768)TFT LCDPC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video)Dual card slots for digital signage and expandability

LCD Available colors:Crystal Silver, Frosted Black and Pearl White

Coming In April

FWD-40LX1I & FWD-32LX1/RI Matte finish design – like PDP monitors.

Target:Lower cost for digital signage bid business.


Plasma DisplaysPlasma Displays

FWD-50PX250-inch wide (WXGA / 1366 x 768)HD Professional Plasma DisplayPC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video)Dual card slots for digital signage and expandability

FWD-42PV142-inch wide (WVGA / 852 x 480)ED Professional Plasma DisplayPC Input (DVI / Analog) / Video (Composite / S-Video / Component)Dual card slots for digital signage and expandability

FWD-42PV1P (portrait model)42-inch wide (WVGA / 852 x 480)ED Professional Plasma DisplayPC Input (DVI / Analog) / Video (Composite / S-Video / Component)Dual card slots for digital signage and expandability

FWD-42PX2 Available MarchAvailable March42-inch wide (WXGA / 1024 x 768)HD Professional Plasma DisplayPC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video)Dual card slots for digital signage and expandability

Available colors: Silver and Black

Available color: Black


Crystal Silver Pearl White Frosted Black Silver Blue BlackCrystal Silver Pearl White Frosted Black Silver Blue Black

Color MatrixColor Matrix

Color MatrixColor Matrix

LCDLCD

40LX140LX1

32LX1/R32LX1/R

40LX1/I40LX1/I

32LX1/RI32LX1/RI

PlasmaPlasma

50PX250PX2

42PX242PX2

42PV142PV1


Supported AccessoriesSupported Accessories

SS-SPxxFW/S

Detachable Speakers

SFM1 or SFM2Flat Wall Mount

SPM-TRI/CClear Acrylic Base

BKM-FW115xBNC Component/RGB Card

BKM-FW32Network Control Card

BKM-FW12Active Loop Through Card

(Component / RGB)

ICS-SP20TV Tuner Card with Lodging Support

BKM-FW50Network Media Card

EBS-N200DNetwork Media Player

EBS-N100Network Control Device

BKM-FW50Network Media Card

PLP-91/DTilt Wall Mount

Wall Mounts & Table Stands

Optional Cards

Content Networking / Digital Signage

SPM-TRI/ESilver Color Base


Network Content SolutionsNetwork Content Solutions

BKM-FW50Digital Signage CardVideo: MPEG 2Graphics: JPG, GIF, PNGAudio: MP3 (background for photo slideshow)

EBS-N200DNetwork Control and Multimedia PlayerStandard IP Network Video: MPEG1,2,4 / AVI / VOBGraphics: JPG, GIF, PNG, TIFOthers: HTML, Flash, PDF, PowerPoint

EBS-N100Network Control DeviceStandard IP Network Control: IP to RS232C


Compact Flash Card BKM-FW50

Digital Signage Card Result is a clean, internal digital signage solution Also available in portrait orientation

• Automatic Timer Function (starts with power on / stops with power off)

• JPG / MPEG2 play lists with MP3 audio background

• Stream from Network Server, or local playback

Digital Signage Made SimpleDigital Signage Made Simple


Real World SolutionReal World Solution

San Diego Airport Authority

Request: Eight 40LX1 LCD Monitors for running portable DVD player strapped to back

Solution: Eight 40LX1 LCD Monitors Internal BKM-FW50 cardCompact Flash CardsMPEG2 Video Content

Usage: Airport Terminals with Automatic On/Off Timer (No Networking)

6:00 AM Display Turns On – FW50 Starts Video11:00 PM Display Turns Off

17-hours per day, 7 days a weekLaunched November 29, 2005 (91 days / 1,547 hours as of 2/28)

Two weeks after launch, Airport Authority ordered four more systems


Current ProgramsCurrent Programs*BKMFW50 promo

-BKM-FW50 network media players are now added to each demo unit from Shoair including great content~! Shoair will set the default theme for the content depending on your end user needs.Choose from :

1. Travel 5. Corporate 2. Grocery 6. Cinema 3. Fashion 7. Car Dealer 4. Museum 8. A Few of Each Category

This is a great way to push our networking capabilities and how easy the BKMFW50 is for digital signage!

-We are also planning a bigger BKMFW50 promotion for pro/av resellers. Most likely giving away the free demo content on CD and providing demo discounts. Stay tuned.


Introducing BKM-FW40Introducing BKM-FW40

High Definition Streaming Card

Specifications

Video Formats: - MPEG2 480i, 480p, 720p, 1080i (supports MPEG2-TS and RTP over UDP/IP) (system layer protocol for lip-synch) - MPEG4 - MPEG4 – H.264 (up to 1080i) - WM9HD (up to 1080i) - AVI

Graphic Formats: - JPEG, TIF, GIF, PNG, BMP, HTML, Web

Audio Formats: - MP3, AACControl Software: Display Commander (N200D)

SNMPInputs: - Ethernet (10/100 Base-T) - Mini PCI bus (for Compact Flash or Wireless 802.11g) - USB2.0 (TBD) (for external storage)

ID TBD

June IntroductionJune Introduction


Real World SolutionReal World Solution

Arsenal Football Club

Request: 300 40LX1 LCD Monitors for HD simulcast broadcast of games

Solution: 300 40LX1 LCD Monitors Internal BKM-FW40 cardMPEG4 H.264 VideoIntegrated with Tanburg Server

Launch: April 15, 2006 shipment


Hospitality SolutionsHospitality Solutions

Features:

• Integrated bottom speaker for space saving design

• included base stand (removable) with bolt down base

• Hospitality menu functions to lock out buttons and channel mapping

• Card slot design for flexibility

August 2006

KLH-W26U (26-Inch)

KLH-W32U (32-Inch)

Bravia™ Hotel TVs32-inch / 26-inch1366 x 768 resolution 178 x 178 viewing angleHDMI InputComponent Input Composite Input (x2)S-Video Input (x2)PC Input (HD15)

3D Comb FilterCineMotion® TechnologyDisplay Panel

SRS WOW audio enhancement20W (10W + 10W) Audio power

Expanded Card Slot:

New card configuration for accepting either standard single card, or larger double cards for MPEG and HDTV Tuners

Designed to work with coming ICS-SP30 – Integrated HDTV, QAM, NTSC tuner for hotels.


Multi-Function MonitorsMulti-Function Monitors

MFM-HT9519-inch (SXGA / 1280 x 1024)PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video)NTSC TV Tuner480i, 480p, 720p, 1080i support

MFM-HT20520-inch wide (WSXGA+ / 1680 x 1050)PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video)NTSC TV Tuner480i, 480p, 720p, 1080i support1080p input capable – 1050p screen

Available April


1080p MFM-H2461080p MFM-H246

MFM-H24624-inch (WUXGA / 1920 x 1200)PC Input (DVI / Analog) Video Inputs (HDMI, DVI-HDCP / Analog HD Audio out (3.5mm minijack – HDMI audio decoded for output)

Display PanelFull HD Resolution for 1080p playbackSuper Fast pixel response (~6ms)High bright / XBRITE (500 nit / 1000:1 Contrast Ratio)

HDTV MonitorUsing separate HD source up to 1080p480i, 480p, 720p, 1080i, 1080p resolutions

ID FeaturesRemovable base for mounted displayStandard VESA Mount Compliant

Applications• Pro AV and Digital Editing

• Game Development

• Non-surgical Medical

• High-end Gaming PCs

Available JulyAvailable July


Programs & PromotionsPrograms & Promotions


Current ProgramsCurrent Programs* Public Display discounts until March 28, 2006

1 piece DFI 5 piece discount 100 piece discount

-FWD40LX1 -$1000-FWD50PX2 -$80 -$130-PFM42X1 -$80 -$143-FWD42pV1 -$80 -$140 -$180-FWD32LX1R -$80 -$127

*5% RSVP program. Register your sale up front and get 5% off for a project that your reseller is working to win for Sony.

*Trade up program! Go to www.sony.com/tradeups where you can trade in old IT products to get a discount on your new SONY IT display or Plasma/LCD purchase!

*Display product VIR up to 2% ( on top of other VIR programs!) =>max 5%! OTHER VIR programs

*Pro Product/ Display VIR up to 3%*Broadcast VIR up to 3%


Current ProgramsCurrent Programs*Reseller spiffs! Ends March 28th, 2006

-FWD42PV1 $30

-PFM42X1 $40

-FWD50PX2 $40

-FWD32LX1R $30

-FWD40LX1 $20

*Gov/ED and Non-profit 3% discount on all Public displays

*Direct SI integration discount up to 4%

*Show credit up to 5% for purchases of product used for shows.


Current ProgramsCurrent Programs

*IT display Buy 5 Get 1 Free Promo ends March 28th, 2006

Buy 5 get 1 free on participating Personal LCD Displays from Feb. 26 till March 28, 2006!

SDM-X75KB, SDM-S95ARB, SDM-S95DRB, SDM-S95FRB, SDM-S205KB and SDM-P234/B!

ALL THIS IS AVAILABLE ON THE “Display News weekly” from Aya Zonce.

(let her know if you are not getting this!)

-Including product availability and new important information about promos etc.


SpecificationsSpecifications


Product SpecificationsPanelResolution 1366 x 768Pixel Pitch 0.648 x 0.648 mmViewing Angle (H/V) 178 degree x 178 degreeContrast Ratio 1,000:1

InputsDVI (HDCP) 1 (3m DVI cable provided)Analog (Component/RGB) 1 (3m Component to HD15 cable provided)Option Video Card 1 S-Video (in/out) / Composite (BNC) (In/Out)

(BNC adapter provided)Option Slots 2 (One slot populated with S-Video/Composite card)RS232C 1 (9 Pin serial)Control-S 2 (In and Out – for IR input)

FeaturesPIP/PAP Picture In Picture / Picture & PictureMulti-Display Set up Quick set up for display walls and matrixControl Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs

General InformationDimensions 39.13 x 23.5 x 4.92 (inches) / 994 x 597 x 125 (mm)Weight 60.63 lbs / 27.5 kg (approx)Power Consumption 220WFCC Regulation FCC Class B

FWD-40LX1FWD-40LX1

Available in Silver, Black & Pearl White Crystal Bezel finish

Side covers create clean look(speakers optional)

Optional Silver & Black Speakers


Product SpecificationsPanelResolution 1366 x 768Pixel Pitch 0.51 x 0.51 mmViewing Angle (H/V) 170 degree x 170 degreeContrast Ratio 1,000:1



FeaturesPIP/PAP Picture In Picture / Picture & PictureMulti-Display Set up Quick set up for display walls and matrixControl Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs

General InformationDimensions 31.57 x 19.37 x 4.21 (inches) / 802 x 492 x 107 (mm)Weight 38.58 lbs / 17.5 kg (approx)Power Consumption 220WFCC Regulation FCC Class B

Available in Silver, Black & Pearl White Crystal Bezel finish

FWD-32LX1/RFWD-32LX1/R




FWD-50PX2FWD-50PX2

Available in Black and Silver finish


Product SpecificationsPanelResolution 1366 x 768Contrast Ratio 10,000:1Colors 1.07 billionPanel Life 60,000 hours to half brightness



FeaturesPIP/PAP Picture In Picture / Picture & PictureMulti-Display Set up Quick set up for display walls and matrixAnti-Image Retention Auto Dimmer detects still image and dims display

to reduce potential for image retentionControl Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs

General InformationDimensions 1256 x 753 x 112 mmWeight 44 kgPower Consumption 440WFCC Regulation FCC Class B



Product SpecificationsPanelResolution 1024 x 768Contrast Ratio 10,000:1Colors Over billionPanel Life 60,000 hours to half brightness


(BNC adapter provided)

Option Slots 2 (One slot populated with S-Video/Composite card) RS232C 1 (9 Pin serial)Control-S 2 (In and Out – for IR input)

FeaturesPIP/PAP Picture In Picture / Picture & PictureAnti-Image Retention Orbit / InversionControl Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs

General InformationDimensions 40.75” x 24.875” x 4.0” (WxHxD)Weight 66 lbsPower Consumption 400WFCC Regulation FCC Class B

FWD-42PX2FWD-42PX2





Product SpecificationsPanelResolution 852 x 480Contrast Ratio 10,000:1Colors 1.07 billionPanel Life 60,000 hours to half brightness



FeaturesPIP/PAP Picture In Picture / Picture & PictureMulti-Display Set up Quick set up for display walls and matrixAnti-Image Retention Orbit / InversionControl Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs

General InformationDimensions 40.75” x 24.875” x 3.375” (WxHxD)Weight 59 lbs, 8 ozPower Consumption 260WFCC Regulation FCC Class B

FWD-42PV1FWD-42PV1





Video OutputVGA Up to 1600x1200S-Video 720x480Composite 720x480

Audio OutputAnalog Stereo (L/R), Center, Surround

Network ConnectionsLAN 10/100BASE-TLocal USB1.1 (x2)

Control InputEthernet / USB

Control OutputRS232 DB-9Ethernet RJ45

Video Format SupportMPEG1/2/4 MP@MLAVI, VOB

Graphics Format SupportJPEG, GIF, TIF, PNG, HTML, Flash, PowerPoint, PDF

Audio Format Support MP3

Network Protocol SupportInternet IP, TCP, UDP, ICMP, ARP, DHCP

HTTP, FTP, IGMP, Remote Display

Hard Disk Drive2.0 GB available for user storage

Device SupportPlasma 42PV1, 42X1, 50PX2LCD 40LX1, 32LX1/R

Control Interface Web Page, PJNET, Display Commander

PowerInput Voltage 12V DC +/- 10%Power Dissipation 20 Watts

EnvironmentalOperating Temperature 0° to 70° C Operating Humidity 80% maximum

relative humidity,non-condensing

GeneralDimensions 2.0" H x 7.0" W x 7.0" DUnit Weight 2.0 lb

EBS-N200DEBS-N200D


Network ConnectionsLAN 10/100BASE-T

Control InputEthernet

Control OutputRS232 DB-9Ethernet RJ45

Video Format SupportMPEG2

Graphics Format SupportJPEG, GIF, PNG

Audio Format Support MP3

StorageCompact Flash card slot for local storage

Device SupportPlasma 42PV1, 42PX2, 50PX2LCD 40LX1, 32LX1/R

Control Interface Web Page, SNMP

BKM-FW50BKM-FW50

BROADCAST AND PRODUCTION SYSTEMS DIVISION Sony Display Solutions IT & Professional Display Marketing Jeff Johns Sr. Manager – Product Planning SONY ELECTRONICS,

Documents

black slide

local playback digital

digital signage bid

black available color

expandability available

network server

fw50 network media players

fwd42px2 available