Sony Display Products Brief Overview. Projection Technology Update New Projector Specification –Multiple Manufactures using including Epson and Sony –Visual.

Sony Display Products Brief Overview

Projection Technology Update

• New Projector Specification– Multiple Manufactures using

including Epson and Sony– Visual performance measurement

• Improving Projector Technology– Cost of Ownership– Improving Longevity

New Projector Specification“Color Light Output”

• Projector Specifications… Quantifying visual perception– Brightness– Resolution– Contrast Ratio

• Projectors built to meet a spec...not overall image “fidelity”

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White Brightness

http://www.cis.rit.edu/fairchild/PDFs/PAP23.pdf

Current Brightness specification only measurers the maximum level of White

Projection Lens

Lamp

Single DMD

Optics

Color Wheel

To offset the loss of light, DLP makers use a white segment to

boost lumens.

However, this reduces Color performance.

1-Chip DLP™ Technology

Projection Lens

Lamp

Single DMD

Optics

Color Wheel

Size of the white segment determines

the White lumens specification.

But…at the expense of Color performance!

1-Chip DLP™ Technology

Color Tradeoff

2500 White Lm 3000 White Lm$999 $1,199

New Metric: Color Light Output

Color Light Output is a metric that measures a projector's ability to deliver

color

Color Light Output

White Light Output

3000 Lumens

White Light Output

2700 Lumens

Color Light Output

3000 Lumens

Color Light Output

1000 Lumens

Sony’s

Sony’s New Imager Technology

LCD Improvements

• New Optical Component Technology– Improved Video Performance– Improved Optical efficiency– Improved Longevity

• Improved Picture Quality– Narrower cell gaps as low as 12 um

• Previous generation 3 times as much

– Smoother image much less screen door

• Improved Optical Efficiency– More light on the screen with less lamp power

• Use smaller lamps …less expensive lamps• Use Less electricity• Produce less heat• TCO is less

• Improved Optical Efficiency– Consider this– VPL-FX41 5200lms 275w lamp 18.9

lumens per watt– VPL-PX40 3500lms 265w lamp 13.2

lumens per watt– Panasonic PTD5700 6000 lms 300W(2) lamp

10 lumens per watt

• Improved Optical Efficiency– Reduces Lamp replacement cost over

Projector life– Reduces power requirements– Reduces heat output

What wears out on a Projector???– “Optical Block”

• LCD Panels & Polarizers– Usually blue channel first– UV energy and Heat cause chemical change to organic

material» Think Sunburn

– IN Conventional optic system• Panels have organic based substrate• Polarizers are organic based

Alignment Layers Crystal Structure

• Generation I– 2007 First Inorganic Panels Introduced

• Generation II– 2009 Inorganic Panels and Polarizer

VPL-FX40 & FE40

VPL-FX41 & FW41

New VPL-C100 Series Introduction

• VPL-CX100– Successor of CX61– 2700lm XGA– Delivery from July 07– List Price : $2,120

• VPL-CX120– Successor of CX63– 3000lm XGA– Delivery from June 07– List Price : $2,400

• VPL-CX155– Step-up version of CX150– 35000lm XGA with NW function– Delivery from July 07– List Price : $2,930

• VPL-CW125– 3000lm WXGA with NW function– Delivery from Oct 07– List Price : $3,330

• VPL-CX125– Step-up version of CX120– 3000lm XGA with NW

function– Delivery from July 07– List Price : $2,530

• VPL-CX150– 3500lm XGA– Delivery from June 07– List Price : $2,730

• Design Concept:– Powerful & Installable Compact Projector

Total x6 models

Key Features of New VPL-C Series

• High Brightness, High Contrast and Crisp image

• Easy MaintenanceCover open

Sony originalpanel Newly developed

optical engine

Newly developedhigh efficiency

lamp

Newly developedACF (Advanced

Crisp Focus) lens

Lamp

Filter

Conventional Lens

ACF Lens

Install Projector Lineup & Positioning

• NEW High-Resolution (4000 lm)– “Lecture hall and Boardroom integration”– SXGA+ resolution (1400 x 1050)– Allows both native WXGA and 720p– Center lens, side access for filters and

lamp– Powered zoom, focus, and lens shift– First use of BrightEra™ panels– Direct power on/off (with Off&Go)– VPL-FE40 (SXGA+) Est. Street: $7k– VPL-FX40 (XGA) Est. Street: $5k– Keys:

• High resolution, very install-friendly• Enhanced Network Functionalities• Great Price/Performance

Model Summary

VPL-FH300 VPL-FW300

Panel Resolution 2Kx1K (2048x1080) WXGA (1366x800)

Brightness 6000lm 7000lm

Contrast (TENTATIVE) 1200:1 1500:1

Power Consumption (TENTATIVE)

Max. 820W (2798 BTU) , in standby 27W, 0.5W(Low)

Weight (TENTATIVE) Around 30.5Kg

Dimensions 699 x 298 x 785 mmOnly Lensless

1. Selling Points• High-end application with 2K resolution and 2 lamp

• Stylish round design provide sophisticated • installation

• Installation flexibility rich function & accessory

• Newly developed Optical unit

– 2Lamp system – Inorganic pre-polarizer– BrightEra panel

High Specification – High Brightness

Shift : 0

Shift : 3/5 V(floor installation)

Screen center & Lens center

Vertical shift (side view H.shift=0)

V Shift : 0 – 3/5V Shift : 3/5 V(Ceiling installation)

1V

H Shift : 1/10 H

Screen center & Lens center & Set center

Horizontal shift (top view)

1H

1/2 V

1/10 V+

Can be higher than screen top

2. Installation Flexibility Power Lens Shift

VPL-FX41

• 5000 lumen

• Same as FX40

• New Option Lens VPLL-Z1014

(1.4-1.875:1)

• Replace FX52 Ships 10/08

• Bright Era /Inorganic Polarizers

VPL-FW41

• WXGA

• 4300 Lumen

• FX41 Chassis

• February 09

Tools

• PJCalc! Lens calculator– Current version is 6.3 available at:

• http://pro.sony.com/bbsc/ssr/cat-projectors/resource.downloads

• PJNet– Asset Management software – same site FREE

• Projector Station for Airshot– Network interface and desktop transfer

• 3LCD.com– Industry site