Hello, we’re Sara and Chris from Bright Yellow Marketing – welcome to our newsletter. Read on for some top tips for Twitter and LinkedIn and find out about up coming business networking and social media events in Norwich. Brighter Training Sara’s Top 10 LinkedIn Tips 1. Work out who you want as a client: eg size of business, interests, geographical location, typical job title. 2. Tailor your profile wording to appeal to those people: eg location / how you can help them. Play around with variations of your wording – try out different things until you find something that works. 3. Complete your summary: make sure that you fill out the summary section and use key words. You can use up to 2000 characters. 4. Connect with lots of RELEVANT people: the more people you are connected with, the more likely you are to show up in the “People You May Know” section, and the more people who can introduce you to other contacts. 5. Have a strategy to keep in touch with people who you connect with. 6. Join groups where you typical client hangs out. Comment on group discussions. 7. Move your profile sections around so that the important parts show up nearer the top of your profile. 8. Get recommendations. 9. Add skills: add as many skills as you can to the “Skills” section (you can add up to 50). 10. Add regular interesting updates. If you would like more tips like this, including my “Secret Tip” (when you hear what it is you will think “but that’s so obvious” – yet 90% of people don’t do this) then have a look at my latest book – “LinkedIn Succes Strategies: For People Who Hate Cold Calling” out now on Amazon or email [email protected] for a copy. 30th September 2014 Norfolk Showground, Norwich 12th November 2014 Norwich City Football Club Twitter 10am-1pm LinkedIn 2pm-5pm Book a half day or a whole day. Cost: £59 per person per half day. Book 2 or more for £49 each. Twitter 10am - 1pm This Twitter Workshop assumes that you have already set up an account and are using Twitter. As well as looking at the Twitter website you will learn how to use HootSuite (a free web-based tool) to really maximise your time and get results. • What to tweet • Timesaving tools • How to find followers who are likely to buy your products or services Bring along your laptop for hands-on learning. LinkedIn 2pm – 5pm Covering: • Optimising your profile for the web • Making the right connections • Getting recommendations • Creating a Company Page • Making the most of LinkedIn for your business • Creating a Strategy That Works! Bring along your laptop, or borrow one from us, for hands on training. Email Sara on [email protected] to book your place. Feedback from previous sessions: “Introduction to Hootsuite esp. for the management of Twitter was nothing short of a revelation and, similarly, I had really underestimated the power of LinkedIn. Your hand-out notes are a great aide memoire.” “Thanks for today. Brilliantly useful again! I can honestly say I have never enjoyed learning so much as I do from you and Chris.”