Hello, we’re Sara and Chris from Bright Yellow Marketing - welcome to our newsletter. Read on for some tips on how changing your password can gain you more business! Plus details of Norwich networking events and workshops. Brighter Training Google Plus Beginner’s Workshop 28th January 2015 12th March 2015 4th June 2015 Twitter/ Hootsuite Training 10am - 1pm LinkedIn Training 2am - 5pm Venue: Centrum Building, John Innes Centre Cost: £79 per half day Book a Half Day or a Whole Day. Email [email protected] for details. 13th February 2015 29th April 2015 Time: 10am - 12 noon Cost: £59 Email [email protected] to book your place. Is The Workshop Right For You? 9 Do you already have a Twitter account and tweet on a regular basis? 9 Do you wish you could be more efficient? 9 Are you looking to get better results? 9 Are you willing to learn a free tool (Hootsuite) to help you get those results? If the answer is “yes” then the Twitter workshop is for you. 9 Do you have a LinkedIn account? 9 Are you not quite sure what you should be doing on LinkedIn? 9 Do you want to get better results and more leads for your business using LinkedIn? If the answer is “yes” then the LinkedIn workshop is for you. How to Find Useful Connections How to Set Up Your Profile How to use Google Plus to help your SEO How to use Google Plus to promote your business Why Twitter is like Toblerone When I mention Twitter to people who are not already using it, their first reaction is “I don’t get it, why should I be interested in someone making a cup of tea?” or “Oh yes, Stephen Fry” Well, although I am quick to say that Twitter is not all about people talking about food and drink, Tweets about food actually get a lot of response. Why? Because Twitter appeals to our innate need to be accepted, to be part of a community, and, in amongst the business tweets, you need a sprinkling of humour, colour, personality. Norfolk has a very active community of “foodies”, so if you are new to Twitter, and wondering what on earth to tweet, just look out for conversations about food or pets, or hobbies, and join in. That’s the great thing about Twitter – unless it’s obviously a private conversation, no one minds if you join in. And for local businesses who are in the food or hospitality industry Twitter is fantastic. One weekend, for example, I was catching up on Twitter on my way into Norwich on the bus, and briefly saw a tweet about a stall selling vinegar at the market. Someone replied saying that raspberry vinegar was good for sore throats. I wouldn’t have known there was a market that day if it wasn’t for Twitter, but thought “I’ll just stop off on the way to my meeting”. Whilst there, I remembered the tweet about raspberry vinegar and went to look for the stall, just out of curiosity, and of course ended up with a jar of pickled pears in my bag. (As you do) Nearly all the stand holders had a Twitter presence so, even though I had never met some of them before, I felt as if I knew them and so was very keen to try their produce. One of the businesses there is particularly good at using Twitter – if you want to see an example of good Twitter etiquette, follow @Brays_Cottage. Sarah has achieved great things for her business using Twitter as a marketing tool. And Toblerone? Well, like Twitter, you bite off a huge chunk at the beginning and it gradually melts in your mouth until you reach the real nuggets. It’s quite tough to bite off at first – you go through peaks and troughs, but it’s great for sharing, and in the end it’s all worth it. And talking of food, why not talk about Toblerone in your next tweet and see what happens? Norwich Social Media Training