Bridging the Digital Divide for Automotive Dealers

StopWas)ngMoney.

ReachPrimeBuyers.

MichaelMediporManagingPartnerRanked#3CMO

DavidHoferManagingDirectorIntegratedMarke<ng

RonaldL.BuckhammerManagingDirectorIntegratedMarke<ng

3degreeZLeadershipTeam

We’vebuiltbusinessforautomo)veOEM’sanddealersalike.WewouldwelcometheopportunitytohelpbuildbusinessforJMLexus.

Ahugedisconnectisfacingautodealers:

Theyares<llspendingagreatdealontradi<onalmediaadver<sing,yettheircustomers…

26%

23%

14.9% 15.8%

10.7%9.2%

Source:Sta<sta,2014AutomobileDealerAdver<singSpend

25%

20%

15%

10%

5%

0%

30%

Internet TV Newspaper Radio DirectMail Other

Areotherwiseoccupied

Carbuyersareonline.Dealers?Lessso.Sothey’remissingoutoninfluencingbuyerstodrivethemtobuy:

The Internet influences car buyers 15X more than TV or newspapers and 47X times more than radio and billboards.

Source:Polk,2013Automo<veBuyerInfluenceStudy

40%

35%

30%

5%

0%

45%

Internet Friends&Family

PriorExperiencewithDealer

Newspaper TV DirectMail

50%

25%

20%

15%

10%

47%

12%11%

3% 3% 1% 1% 1%

OutdoorAds

Radio

Clearly,there’sahugedigitaldividebetweendealersand

autobuyers.

! CustomerSegmenta<onandPersonas! Compe<torandMarketIntelligence! DataModelingandAcquisi<on! SocialListening! Promo<onConceptsandMessaging! ROI-focusedRetailCampaigns

SEM,SEO,PPC,MobileMediaAdver<sing

Butwecanbridgethatwith:

StreamingTV&StreamingRadio MobileAppDevelopment

Butwecanbridgethatwith:

! InboundandOutboundLeadGenCampaigns! BlogContentthatConverts! EngagingOffers

StrategicallyFocusedProgramma<c&Retarge<ngCampaigns

Butwecanbridgethatwith:

Ac<onableData-drivenInsightsandRepor<ng

Butwecanbridgethatwith:

Let’sturnthatdigitaldivideintoasteadyflowofsalesvia

onlinedigitalmarke)ngstrategies.

Address:401E.LasOlasBlvd.,Suite130-457FortLauderdale,FL33301

Phone:(305)501-2005

Email:[email protected]