USER EXPERIENCE. BRIDGING DIGITAL AND PHYSICAL WORLDS.
Bridging the digital and physical worlds. Stas Vaisman. New York City.
Aug 21, 2015
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USER EXPERIENCE.BRIDGING DIGITAL AND PHYSICAL WORLDS.
WHO AM I.
The automotive industry.From 1889 to 2015.
“Any customer can have a car painted any colour that he wants so long as it is black”
Henry Ford
Almost 40% of those questioned said that in-car technology is their first and foremost
consideration when purchasing a new car. Above the driving performance of the vehicle.
Accenture Consulting
UGGHHH.. THE DEVELOPMENT PROCESS.
AutomotiveIndustry
ConsumerElectronics
Launch
development market time
AutomotiveIndustry
ConsumerElectronics
6-9months
6-24months
Launch
development market time
AutomotiveIndustry
ConsumerElectronics
3-5years
6-9months
6-24months
4-8years
Launch
development market time
SORRY, DEAR USER.IT IS WAY TOO HOTIN HERE.I´M OUT.
SORRY, DEAR DRIVER.IT IS WAY TOO HOTIN HERE.I´M OUT.
TESTING:115 FAHRENHEIT
TESTING:-40 FAHRENHEIT
WE´VE COME A LONG WAY.
COOL!CAR-HMI LOOKS
LIKE SMARTPHONES!?
COGNITIVE WORKLOAD.
COGNITIVE WORKLOAD.
visualprocessing
manualinterference
cognitivedistraction
SO, WHY ARE CAR MAKERS DOING IT THIS WAY?
“We went through an era where there were certain people who thought that, if we just did the coolest telematics and driver infotainment
things, that we would win."
J.D. Power
DISTRACTION. FACTS.
3x.
Engaging in visual-manual subtasks (electronic devices, touchstreens, etc.)
increases the risk of getting into a crash by...
660.000US drivers are using electronic devices while
driving at any given moment
50%of all police-reported crashes.
Inattention is a factor in as many as
3328...people killed in
distraction-affected crashes in 2012.In the U.S alone.
IN-CAR EXPERIENCE.
IN-CAR EXPERIENCE.REIMAGINING
HEAD-UP DISPLAYS
PREDICTIVE / CONTEXTUALEXPERIENCES
AUTONOMOUS DRIVING.
92%fatalities caused by human error
“I Rode 500 Miles in a Self-Driving Car and Saw the Future. It’s Delightfully Dull.”
GOOGLE’SDRIVERLESSTAXINETWORK
HOLISTIC APPROACH TO PHYSICAL, SOCIAL AND MENTAL WELL BEING.
"The Automobile is fully developed. There is nothing else we can do."Carl Benz
EXPERIENCE PATTERNS.
https://medium.com/@stasvaisman/theoret
ical-perspective-on-the-underlying-high-level-
psychology-of-the-user-experience-concept-
93ae89f47352
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