Lean(er) Search Engine Marketing • Customer (not product centric) Centric Keyword Targeting • Streamlined Display Advertising • Increased Landing Page Relevance • Lower Costs Per Click • Higher Click Through Rates • Customer Conversion Optimisation
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Lean(er) Search Engine Marketing• Customer (not product centric) Centric
Keyword Targeting• Streamlined Display Advertising• Increased Landing Page Relevance• Lower Costs Per Click• Higher Click Through Rates• Customer Conversion Optimisation
Traffic: Keyword Targeting
tyres online - 1,000tyre repair - 1,000
highway tyres - 1,000motorcycle tyres -
1,000all terrain tyres - 720
mud tyres - 590tyres for sale - 590
tyre deals - 320online tyres - 320
tyres geelong - 390car tyres melbourne -
260
Traffic: Keyword Targeting Plan
1. Significant drop in costs per click2. Significant increase in keyword quality score3. Significant increase in PPC rankings4. Supports the "think-click" process5. Expected increase in click through rates6. New website structure effects in organic Ranking
Traffic: Display Advertising
Customer Experience: Conversions
Remarketing
Unique Selling Proposition
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