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Ac! 1 Foundation Brian Halligan CEO & Founder Hubspot
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Page 1: Brian Halligan, Hubspot

Ac! 1

Foundation

Brian HalliganCEO & Founder

Hubspot

Page 2: Brian Halligan, Hubspot

Massive Marketing Momentum

Brian Halligan @bhalligan

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Outbound v Inbound Marketing

6 Steps To Viral Growth

Inbound Marketing Machinery

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Traditional Marketing

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Traditional Marketing Is Dead

800-555-1234!Annoying!Salesperson!

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The Market Is Here Now

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Outbound Marketing •  Telemarketing

•  Trade shows

•  Direct mail

•  Email Lists

•  Print/radio ads

•  Traditional PR

Inbound Marketing •  SEO / SEM

•  Blogging

•  Social Media

•  Viral Videos

•  Freemium

•  Trials

6

Transformation

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@bhalligan

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OWN

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!"#$%&'(# )******************+,-.$/$.%,# !""""""""""""""""""!%,-'(#.%,# #$%#""""""""""""0'$*0'1*!"#$%&'(# 2******************

!"#$%&'(#) )*))+,&'#)+(-.#&,/'0) !"!!!%.1'(#,%.)2-$') !#$%#!!3'$)3'4)5.6'78%.#) )*))

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6 Steps To Viral Growth

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Step 1

http://www.youtube.com/watch?v=4-lGe5MnBlY

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Step 2

•  8 Marketing Tips From An Olympic Gold Medalist

•  Vs

•  Colleen’s Tuesday AM Thoughts

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Source: Data from the Science of Blogging - http://bit.ly/ezRm8w

Blogosphere Virality

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Source: Data from the Science of Blogging - http://bit.ly/ezRm8w

Twitter Virality

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Step 3

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Step 4

• Valuable • Easy • Prominent • Action Oriented

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Step 5

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Step 6

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Inbound Marketing Machinery

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Freemium Blog Cmmty SEO Paid

HubSpot Landing Page Leads

Qualified Leads

Demos / Customers

Social

Un-Qualified Leads

Scoring

Nurturing

Did not buy

Modern Marketing System

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Marketing

Get Found Content

R Burnes

R Corliss

Freemium

D Zarrella

E Hebert

Convert

J Hopkins

E Mirman

Partners

P Caputa

C Ortenberg

Evangelist

K Knipp

Modern Marketing Org

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Leads SLA Drives Sales Hire

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Measure Often. Evolve Fast

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Donʼt Dip Your Toe In The Water.

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Jump in ALL THE WAY.

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4,000 Customers

Q1 2007 Q3 2010

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Thank You!

“If you wait until there is another case study in your industry, you will be too late”

- Seth Godin