Page 1
Ac! 1
Foundation
Brian HalliganCEO & Founder
Hubspot
Page 2
Massive Marketing Momentum
Brian Halligan @bhalligan
Page 3
Outbound v Inbound Marketing
6 Steps To Viral Growth
Inbound Marketing Machinery
Page 4
Traditional Marketing
Page 5
Traditional Marketing Is Dead
800-555-1234!Annoying!Salesperson!
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The Market Is Here Now
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Outbound Marketing • Telemarketing
• Trade shows
• Direct mail
• Email Lists
• Print/radio ads
• Traditional PR
Inbound Marketing • SEO / SEM
• Blogging
• Social Media
• Viral Videos
• Freemium
• Trials
6
Transformation
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!"#$%&'(# )******************+,-.$/$.%,# !""""""""""""""""""!%,-'(#.%,# #$%#""""""""""""0'$*0'1*!"#$%&'(# 2******************
!"#$%&'(#) )*))+,&'#)+(-.#&,/'0) !"!!!%.1'(#,%.)2-$') !#$%#!!3'$)3'4)5.6'78%.#) )*))
Page 11
6 Steps To Viral Growth
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Step 1
http://www.youtube.com/watch?v=4-lGe5MnBlY
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Step 2
• 8 Marketing Tips From An Olympic Gold Medalist
• Vs
• Colleen’s Tuesday AM Thoughts
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Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Blogosphere Virality
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Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Twitter Virality
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Step 4
• Valuable • Easy • Prominent • Action Oriented
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Inbound Marketing Machinery
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Freemium Blog Cmmty SEO Paid
HubSpot Landing Page Leads
Qualified Leads
Demos / Customers
Social
Un-Qualified Leads
Scoring
Nurturing
Did not buy
Modern Marketing System
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Marketing
Get Found Content
R Burnes
R Corliss
Freemium
D Zarrella
E Hebert
Convert
J Hopkins
E Mirman
Partners
P Caputa
C Ortenberg
Evangelist
K Knipp
Modern Marketing Org
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Leads SLA Drives Sales Hire
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Measure Often. Evolve Fast
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Donʼt Dip Your Toe In The Water.
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Jump in ALL THE WAY.
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4,000 Customers
Q1 2007 Q3 2010
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Thank You!
“If you wait until there is another case study in your industry, you will be too late”
- Seth Godin