Breakfast & Brains, September 2012- Emi Gal

MEASURING CAMPAIGN SUCCESS IN A CROSS-DEVICE WORLD

STATS*

*Google report, August 2012

A BIT OF HISTORY

GRP CTR CTR / Engagement

Reach

THE PROBLEM

GRP CTR CTR / Engagement

Reach

THE SOLUTION

Reach

Engagement

Brand recall

REACHSHOWS THAT THE TARGET AUDIENCE WAS DELIVERED

ENGAGEMENTPROVES THAT THE VIEWER ACTUALLY PAID ATTENTION TO THE AD

BRAND RECALLTELLS YOU WHETHER THE AD MADE A DIFFERENCE OR NOT

HOW DO YOU GENERATE ENGAGEMENT AND MEASUREBRAND RECALL ACROSS DEVICES?

CROSS-DEVICE INTERACTIVITY

UNIFIED REPORTING DASHBOARD

SOME MORE RESEARCH STATS

INTERACTIVE VIDEO ADS ARE VIEWED LONGER

Source: Mediamind

INTERACTIVE ADS GENERATE 267% HIGHER BRAND RECALL THAN NON-INTERACTIVE ADS

Source: Skopos, September 2012

Emi [email protected]+44 778 721 2915www.brainient.com

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Anna TraceyVP [email protected]+44 7715 169694www.brainient.com

Paul GidleyDirector of Agency [email protected]+44 7772 387583www.brainient.com