WE NEED TO TALK ABOUT VIDEO. MOBILE VIDEO @emigal
Oct 31, 2014
WE NEEDTO TALK ABOUT
VIDEO.
MOBILE VIDEO
@emigal
wild, wild west
@emigal
the problems
@emigal
Creatives:CONFUSED COWBOYS
@emigal
MOBILE VIDEO STANDARDS
ARE NOT
WIDELYADOPTED
delivery
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no reporting benchmarks
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THE CREATIVE
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@emigal
INTERACTIVITY IS KEY
@emigal
ALL DEVICES ARE NOT CREATED EQUAL
@emigal
WEB7%
MOBILE2%
ENGAGEMENT RATE
@emigal
SIMPLE WORKS: 50% ENGAGEMENT RATE
@emigal
THE PERFECT MOBILE
VIDEO AD
RELEVANTINTERACTIVESIMPLE
@emigal
DELIVERY
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sneaky cowboys@emigal
MRAIDORMMA
MOBILE VIDEO IS TODAY WHERE
ONLINE VIDEO WAS
THREE YEARS AGO
WE CAN HELP!
@emigal
THE REPORTING
@emigal
TV
WEB
MOBILE
GRPreach
impressionsreach
clicksconversions
impressionsreach
clicksconversions?
engagementbrand recall
@emigal
Standard video Interactive video
@emigal
TV
WEB
MOBILE
GRPreach
impressionsreach
clicksconversions
impressionsreach
clicksconversions?
engagementbrand recall
engagementbrand recall
engagementbrand recall
@emigal
CREATIVE:RELEVANT, INTERACTIVE, SIMPLE
DELIVERY:MRAID OR ORMMA BUT IT’S PAINFUL
REPORTING:IT’S ALL ABOUT ENGAGEMENT
@emigal
ONE MORE THING
@emigal
@emigal