Bravia (brand)

Sony Television- A Brief Report

Sony Corporation

• Founded by Masaru Ibuka and Akio Morita in 1946.• Headquarter- Minato, Tokyo, Japan• Products-

– Consumer & professional electronic equipment– Communication & information-related equipment– Semiconductor– Electronic devices & components– Battery– Chemicals– PlayStation– Blu-ray

Milestones of Sony

• 1946 - Tokyo Telecom Engineering• 1950 - First Japanese tape recorder• 1955 - First transistor radios• 1957 - First pocket-sized radio• 1958 - Name change to Sony • (from "sonus," Latin for "sound," and "sonny,"

meaning “little man”)• 1968 - Intro of Trinitron color TV – explosive growth• 1979 - Walkman personal stereo

• 1980’s - Major Producer of computer disks/ floppies• 1988 - Bought CBS Records for $2 billion.• 1989 - Bought Columbia Pictures for $4.5 billion.• 1994 - Sony PlayStation released to great success.• 1997 - JV with Philips (inventors of the CD) to make

Super Audio CD• 1998 - Launched Wega flat-screen TV• 1999 - JV with Philips, Sun Microsystems to develop

networked entertainment products• 1999- Walkman with MP3 capabilities

• 2000 - Formed PlayStation.com – games/software online

• 2000 - Restructured all entertainment units under Sony Broadband Entertainment

• 2001 - JV Sakura Bank and JP Morgan Chase for online bank.

Nowadays Sony

• With its ;158.500 employees64 billion dollars annual saleswide product rangestrong brand image

• Sony is one of the most important companies in world business

General Characteristics of Sony

• Working Practices• Not a typical Japanese company• Integration with different cultures• Continuous innovation• High R&D expenditures

Business Level Strategies Adopted by Sony

• Differentiation - Prestige - Superior Quality - Competitively High Prices - Rapid Innovation - High Customer Service

Brand logo History

1950

1957

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1973

Present Logo

Product Range

• TV• Computer• Game Consoles• Audio Equipment• Video Equipment• Mobile Phones• Movies• Music• Financial Services (only in Japan)

Television - Bravia• BRAVIA is an in-house brand owned by Sony which produces

high-definition LCD televisions, projection TVs and front projectors, home cinemas and the "BRAVIA Home Theatre" range for its parent company Sony KK.

• The name is an acronym of "Best Resolution Audio Visual Integrated Architecture".

• All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005.

• BRAVIA replaces the "LCD WEGA" which Sony used for their LCD TVs until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA moniker).

• Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, at the research and development department at the Sony de Mexico facility in Baja California, Mexico and at the Sony Europe facility in Nitra, Slovakia.

Accessories

• In April 2007, Sony launched the BRAVIA TDM-IP1, a docking cradle to permit playback of audio and video hosted on an Apple iPod on a BRAVIA model television.

• Current accessories available include a Skype camera (CMUBR100) and Wi-Fi adapter (UWABR100).

Market Share of Sony Television

Sony Bravia Features

• Sony Bravia Internet Video first became available in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems.

• Sony Bravia Internet TV is the first TV to incorporate Google TV, currently only available in the US it plans to revolutionize IPTV.[XBR8 is a series of Sony BRAVIA LCD high definition televisions.

• They were released into the US marketplace starting in September 2008.

• Sony Bravia Internet TV is the first TV to incorporate Google TV, currently only available in the US it plans to revolutionize IPTV.[XBR8 is a series of Sony BRAVIA LCD high definition televisions.

• The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos. The new backlight system is claimed to provide a truer and higher colour spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks.

• This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing and offers the 120 Hz Motion Flow technology.

• The XBR8 line offers two screen sizes; the 46" (KDL-46XBR8)was released on September 29, 2008. The second model, the 55" (KDL-55XBR8)became available for order in October.

SWOT - Strengths

• Strong Brand Image • Worldwide Reputation• High Market Share• High Quality Products• High Technology• Pioneer in the Industry as Being Creative and

Innovative

• Diversification in Manufacturing Locations Around the World

• Supports R&D Activities

• Ability to Provide High Motivation to Its Employees

• Loyal Customers

SWOT - Weaknesses

• Less attention to their rivals.• Diversifications in unsuitable businesses for

itself.• They insist on their own formats.• Competitively high prices.

SWOT - Opportunities

• Continuous growth in their sectors.

• Increasing demand in technological products around the world.

SWOT - Threats

• Strong competition in the market.• Short product lifecycle.• Imitation of brand name and technology.

Major competitors in India

• Samsung• LG• Videocon• Onida

Sony Products Logos

Sony Products Logos