1 2 3 4 5 6 18 19 20 21 22 23 24 25 26 27 28 29 30 34 54 55 56 57 58 59 100 2014: YEAR OF TRANSFORMATION, CONSOLIDATION AND DISRUPTION Google’s rise symbolizes the strength of the technology category. Technology brands in the Global Top 100 total $827 billion, almost 30% of the value of the BrandZ™ Global Top 100. Technology category rose 16% overall in brand value. Top Brand The value of the BrandZ™ Top 100 Most Valuable Global Brands 2014 is $2.9 trillion. Top 100 $2.6 trillion Top 100 $2.9 trillion 2014 2013 Twitter LinkedIn Ford Bank of America PayPal ING Bank UBS Newcomers The BrandZ TM Top 100 Most Valuable Global Brands share price index consistently outperform the S&P market index. Brand value appreciated by 54% among the BrandZ™ 2014 Top risers, compared with 44% last year. TENCENT +97% +68% +61% +61% +58% +56% +56% +55% +53% +51% 06 07 08 09 10 11 12 13 14 81.1% 44.7% BrandZ™ S&P 500 $158,843m $147,880m $107,541m $90,185m $85,706m $80,683m $79,197m $77,883m $67,341m $64,255m CATEGORY GROWTH REGIONAL GROWTH STOCK MARKET PERFORMANCE TOP 10 RISERS Apparel $99,599m $841,482m Technology GROWTH ACROSS ALL CATEGORIES FROM 2013 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 99 7 8 9 10 11 12 13 15 16 17 14 31 32 33 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 76 77 78 79 80 75 81 98 RISING IMPORTANCE OF TECHNOLOGY KEY VALUATION CHANGES Google increased the most in $ value in the 2014 rankings. It has also increased significantly since 2006, $121.4b, second only to the gain of $131.9b by Apple during the same period. $45.2 BILLION Tencent, the Chinese social network and Internet portal, led the list of fastest risers overtaking China Mobile as China’s most valuable brand. 97% BRAND VALUE Twitter and LinkedIn entered the Top 100 for the first time, at numbers 71 and 78, respectively. TOP 100 DEBUT Amazon became the first retailer to enter the Top 10 at number 10. TOP 10 DISTINCTION FACEBOOK BT IKEA UNIQLO FORD MOVISTAR NIKE DHL CVS Brand Contribution indicates how much of brand value can be attributed to brand itself. The index runs from 1 (low) up to 5 (high). Luxury is the most represented category in the top brands by Brand Contribution with 6 brands, followed by beer with 2 brands. BRAND CONTRIBUTION +29% Cars $138,856m +17% $111,758m Luxury +16% $280,975m Retail +16% +16% Global Banks $123,800m +15% Regional Banks $251,351m +6% $171,621m Fast Food +10% $66,207m Insurance +11% $330,427m Telecoms +8% $109,033m Oil & Gas +3% Soft Drinks $142,103m +4% $111,528m Personal Care +12% 5% 3% 3% 3% 41% 41% 4% 29% 40% 20% FAST GROWING MARKETS 10% 16% $271,893m $29,490m $72,306m Beer +14% North America 5.9% 50 Top 100 brands $959,514m Top 10 brands 3 1 2 Continental Europe 19% 23 Top 100 brands $246,799m Top 10 brands 3 1 2 UK 5.4% 6 Top 100 brands $155,753m Top 10 brands 1 2 3 Asia 15.8% 20 Top 100 brands $314,188m Top 10 brands 3 1 2 TOP 10 BRANDS Download the full report at www.brandz.com