Brands using Google+

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Social Media has become a tough market

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GOOGLE IS IN DEMAND!!

Google+ is Google's Social Networking Initiative

ON JULY 7TH,GOOGLE LAUNCHED GOOGLE+ TO A SMALL GROUP OF TESTERS

In less than 3 weeks,

GOOGLE+ already has more than 10 million users

GOOGLE+ WILL BECOME THE CORE OF GOOGLE’S SERVICES

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Growth of Google+

India’s position in the race

Google Growth vs Facebook and Twitter

It took Facebook and Twitter over two years to reach 20 million users.

Different brands are using

components to reach their Consumers/Target

Audience/Followers

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BRANDS ARE USING CIRCLES TO MANAGE THEIR FOLLOWERS

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At the moment, brands have to manage their communities as

one, giant group and must broadly treat all users in the same way.

With Google+ Circles: Brands could spread tailored content to

specific groups (advocates, haters, employees...) to provide tailored

experiences.

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HIKE IN NO OF FOLLOWERS IN 30 DAYS

21% Puma 76% Angry Birds

13% HTC

63% Pepsi 56% Starbucks

_BRANDS FOLLOWERS

INTERACTION

LAUNCHING NEW PRODUCTS

UPLOAD PHOTOS AND VIDEOS

Engage on a Daily Basis!

RECOMMENDATIONS…

Utilizing the +1 Button

Create a “Face of the Brand”

WHAT ARE BRANDS DOING TO RETAIN THEIR FOLLOWERS???

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Presented by:

Kushal Khemka