Branding Your Blog
BrandingYour Blog
Who am I?
Nicole Avery
planningwithkids.com
@planningqueen
Don’t think you have a brand?
………..think again!
Brands that work
So what is a brand?
“Your time is limited, so don’t waste it living someone else’s life.”
- Steve Jobs, Apple
"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small
gestures" - Michael Eisner, Disney
"A brand is the emotional response your company receives. The emotion behind what someone feels, sees, tastes, etc
when they come across your brand. A memorable logo is just the beginning.” - Richard Branson, Virgin
What makes a reader choose your blog?
“A brand is the set of expectations, memories,
stories and relationships that, taken together,
account for a consumer’s decision to choose one
product or service over another.”
- Seth Godin
What are they saying about you?
What are they saying about you?
Create your own survey.
Read your email feedback.
Look in your comments section.
Read what people say about you on social media.
What is your unique offering?
Useful & practical resource for parents
Provocative and raw story telling
Inspiration to go further
Simplicity with style
Positioning
“A brand trying to be all things to all people = blanding"
– Simon Manchipp someoneinlondon.com
Does your blog design reflect your brand?
Does your blog design reflect your brand?
Does your blog design reflect your brand?
Branding considerations in blog design:
Who is your target audience?
Why do they come to your blog?
How can you communicate your one thing in your design?
How do you want to position your brand?
How can you reflect the personality of your brand in the
design?
Be consistent with how your presence looks:
Your avatar – how many do you have and is it
recent?
Do you use more than one online name? Is it unique?
What images do you have across social media?
Do you have consistency of colours and fonts across:
Business cards
Proposals
Advertising kit
Products you create
Word and Powerpoint templates
Be consistent online and offline
Find your voice and use it
Same voice across social media platforms
The comments you leave in forums and other
blogs will be seen as a reflection of your brand.
Create a branding strategy
How?Whom?
What?
Where?When?
Working with Brands
Monitoring your brand – Google Alerts
http://www.google.com/alerts
Monitoring your brand – Curalate
http://www.curalate.com/
Be yourself. Everyone else is
taken.
- Oscar Wilde
Thank You!
Nicole Avery
planningwithkids.com
@planningqueen