Branding Your Journey

A Personal Trainer’s Transformation into A Media Brand

Branding your journey

The muscle behind the brand:

Atulika Dudha Community Manager

Nancy Fiame Account Manager

Marquerite Fiaoilau Content Manager

Yousif Kassab Copywriter

Shanice Perria> Art Director

JACQ U E L I N E L E Y VA

P E R S O N A L T R A I N I N G

Let’s get personal…

Our target audience is both males and females who are ready to add fitness to his or her daily routine, but don’t know where to start in the Sacramento, CA area.

Jacqueline Leyva is at your service. She is a ISSA certified personal trainer and figure competitor with a huge passion for helping people achieve their health and fitness goals.

Her services adapt to the one-size does not fit all approach to fitness and offers a variety of ways to add exercise to an individuals daily routine.

Our goal is to help her meet her new workout partners.

The Challenge

Launch social media platforms to create an online presence for Jacqueline Leyva’s brand from the ground up.

The SoluBon

Create a content strategy that focuses on her one-size does not fit all approach to fitness and relates to clients that are ready to start their

fitness lifestyle.

We’ve created content themes that nourish the feed:

NUTRITION Exercise Motivation Promotion

Facebook

13% Engagement

10 Likes

187 people reached organically

Highest Performing Post

Facebook

0% Engagement

0 Likes

50 people reached organically

Lowest Performing Post

Twitter

6 Likes

588 Impressions

1 Retweet

Highest Performing Tweet

Twitter

2 Likes

322 Impressions

1 Retweet

Lowest Performing Tweet

Overall Analytics

0 to 216 0 to 65 Facebook fans over 6 weeks TwiCer followers over 6 weeks

•  Be consistent with a posting schedule and really utilize an editorial calendar

•  Use 80% industry related posts and 20% personal posts

•  Create more promotions and advertisements

What we recommend: