Branding vs Performance marketing

BRANDING vs PERFORMANCE WHICH TO CHOOSE

What’s the difference?

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BRANDING PERFORMANCE

It’s all about Return on Investment (ROI). If you don’t

measure it, you can’t improve it

“A BRAND is no longer what we tell the

consumer it is – it is what consumers tell each

other it is.”

What’s the difference?

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BRANDING PERFORMANCE

It’s all about Return on Investment (ROI).• Build a connections

• Promote the Website

• Build values for customers

• Increase brand loyalty

Objectives

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BRANDING PERFORMANCE

It’s all about Return on Investment (ROI).

• Google Analytics

• AdServers

• Call Tracking Analytics

• Surveys

• Direct trafic - Google Analytics

• Media Impressions

• Google Trends & Google Keyword Planner

• Increase brand loyalty

• Reach, Engagement, Mentions - Social Media

KPIs

Call Tracking – How it works

Call Tracking Analyticswww.invox.ro

INCREASE ROI

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CHANNELS SEEN ADS CALLS CALL ROUTING SALE(S) CLOSED FULL REPORTS

01

02 04 06

03 05 07

Call Tracking – How it works

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Assign dedicated tracking numbers

for each offline advertising channel(s)

BILLBOARDS

FLYERS

BANNERS

; RADIO

: TELEVISION

PRINT

Call Tracking Analytics - OFFLINE

ONLINE – Call Tracking Solutions

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Direct Mailing

Incoming Links

Organic Search

Landing Pages

Social Media

Google AdWords

Banner Ads

Dynamicphone

number insertion

D

Call Tracking Analytics - ONLINE

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02 03 0401

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65% 92% 75% 80%

A/B Testing – Landing Pages

Call Tracking Analyticswww.invox.ro

01 040302

12

72% 80% 28% 69%

A/B Testing – Newsletter Design

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A/B Testing – Social Media

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News Articles

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Press releases

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Forums03

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Blog Posts

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Call Tracking Analytics – Inbound Links

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SEARCH – Keywords Tracking

DISPLAY – Ads Formats Tracking

DISPLAY – Ads Creative Tracking

DISPLAY – Placement Tracking

Call Tracking Analytics – Search & Display

Some Analysis Information

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Source / MediumĢ

Goal CompletionĢ

Conversion RatesĢ

Google Analytics Integration

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Source / Medium

Time of Call

Call Recording

Keywords

Call Routing

No. of Call per Referrer

Landing Page

Call Status

Caller ID

Call Tracking Analytics – Real-Time Reporting

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Final comments

Tomorrow’s best brand marketers are doing performance today

Brand AmbassadorsLong-Lasting RelationshipsPerformance Marketing

THANK YOU Q & A

www.invox.roä

[email protected]É

+40 31 005 16 615

/Invox.rov

/InVox_CallTrackt

/invox-call-tracking-solutionsą

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