Top Banner
Sixth Story | Suite 202 at Rhubarb | 25 Heath Mill Lane | Digbeth | Birmingham | B9 4AE T: 0121 7736257 | W: www.sixthstory.co.uk | E: [email protected]
4

Branding Toolkit

Apr 12, 2017

Download

Documents

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Branding Toolkit

Sixth Story | Suite 202 at Rhubarb | 25 Heath Mill Lane | Digbeth | Birmingham | B9 4AE T: 0121 7736257 | W: www.sixthstory.co.uk | E: [email protected]

Page 2: Branding Toolkit

BRILLIANT BRANDING (it’s more than just a logo you know!)

We’ll have a real scratch around your business to find the things that make you tick. Then we’ll help create a story that you can keep on tellling and make a powerful connection with your intended audience.

• Your company and the offering

• Brand Story

• Brand positioning (where are you playing at the moment?)

• Brand perceptions (what do you want to be famous for?)

• Your approach

• Your personality (brands are all about people...who are you?)

• Your market (including those pesky competitors)

Page 3: Branding Toolkit

NAME &STRAPLINE

BRAND STORY

IMAGE STYLES

TONE OFVOICE

YOUR BRAND TOOL KIT

+ YOUYOU HAVE TO USE YOUR BRANDUSE IT OR LOSE IT!USE IT CONSISTENTLYUSE IT CLEARLYUSE IT APPROPRIATELY

Page 4: Branding Toolkit

YOU HAVE TO USE YOUR BRANDUSE IT OR LOSE IT!USE IT CONSISTENTLYUSE IT CLEARLYUSE IT APPROPRIATELY

SOME OF OUR LATEST BRANDING PROJECTS