Branding: Que serait Houellebecq sans Casino et Michelin

May 24, 2015

Category:

Business

Author: Sabine Dufaux

Description:

A l'instar de l'industrie cinématographique, les marques convoitent-elles le littérature? - Interview de Sabine Dufaux, Cominmag, février 2011, Plus sur: www.cominmag.ch

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