Background on Levi’s Brand • Founded in 1853, Levi’s Strauss Co. sold dry goods, clothing and other retail goods. • In 1873 The Blue Jean was born out of necessity and were popular with their early customers(miners and ranchers) from San Francisco. • In 1902 Levi Strauss died and his four nephew took over the business, their main focus was philanthropic. They helped the poor and the children in the bay area with clothing. • The now famous and Iconic RED TAB was introduced in 1936. • Launched Dockers( a leader in Khakis) since 1986.
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Background on Levi’s Brand• Founded in 1853, Levi’s Strauss Co. sold
dry goods, clothing and other retail goods.
• In 1873 The Blue Jean was born out of necessity and were popular with their early customers(miners and ranchers) from San Francisco.
• In 1902 Levi Strauss died and his four nephew took over the business, their main focus was philanthropic. They helped the poor and the children in the bay area with clothing.
• The now famous and Iconic RED TAB was introduced in 1936.
• Launched Dockers( a leader in Khakis) since 1986.
HARBOR
HOME By:
INTRODUCING HARBOR HOME
• Harbor home is an extension of the Levi’s and Straus company.
• The products Harbor home will be introducing are Comforter, bed skirts, sheets and pillow cases.
PRODUCT AND PRICING
The Denim Joey Collection
100% Cotton
Twin 66 in x 86 in.
Full/Queen 94 in x 96 in.
King 110 in x 96 in.
200tc. Machine Washable/ Durable
We've re-crafted the all-American denim classic so it dresses your bed in style and comfort.
$99.99-$129.99
Product and Pricing
100 % Cotton
Twin 63 in x 86 in.
Full/ Queen 92 in x 88 in.
King 106 in x 92 in.
200tc. Machine Washable/ Durable
Styled in soft-washed fabric that scores huge
points for comfort.
$29.99 - $119.99
The Duvet: Red Tab Harbor Home Spun Throw
Product and Pricing100% Cotton
Twin 66 in x 96 in.
Full 81 in x 96 in.
Queen 94 in x 108 in.
King 112 in x 108 in
200tc. Machine Washable/ Durable
THE SIGNATURE RED TAB SHEET
ADD A SOOTHING TOUCH TO YOUR BED WITH THESE
ADDICTIVELY SOFT SHEETS, SPUN FROM
PURE, PREMIUM COTTON.
$49.99 - $89.99
Product and Pricing
100 % Cotton 200tc.
Twin 39 in x 75 in x 12 in.
Full 54 in x 75 in x 15 in.
Queen 54 in x 75 in x 15 in.
King 78 in x 80 in x 15 in.
$69.99 - $99.99
We've re-crafted the all-American denim classic so it dresses
your bed in style and comfort.
The Ashley bed Skirt collection.
Placement• Harbor Home products will
be featuring in the HGTV dream home for 2015
• Macy’s. JcPenny, Sears, Levi’s website.
Partner with HGTV for their upcoming “Dream home” that will feature Harbor Home Products in all their bedroom.
We will also be running commercial on national television for the month of April until our launch day May 1st that which customers can get only at Macy’s for that day.
We will have billboard and building wraps in all the major city’s.
We will use social media( Facebook, Twitter, Tumblir, instagram, and Pinterest) to promote Harbor home products.
We will also use print ad such as the major home magazines like Life & style, Home, Country Living, Real simple and HGTV.
Measurement TV & Radio Commercials
Promo Code 10% discount using TV10 & HH10
Social Media Facebook, Twitter, Instagram, Tumblr, Interest
Hootsuite
Win a king size bed & collection contest giveaway!
Email Mailchimp.com
Print Ads HGTV, Life&Style & Home
QR codes
Promo code Mag10 10% off
Macys, Sears, JC Penny Catalogs
Future Plans
• Harbor Home will not only stop at bedding and accessories. We will be launching bathroom accessories to compliment our home decors. We will be doing bathrobes, drapes, toilet covers, bathroom rugs and bathroom towels. We will give a new look to your master bedroom with a look for both your room and bathroom inside your kingdom. Harbor Home for a King & Queen at rest.
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