Branding in Higher Education

Branding & the Educational Landscape

Where there is choice, branding is necessary.

Branding isn’t cosmetic. Visuals

are the part of the branding

process.

Branding is a collective representation of ideas,

emotions and associations attached to a school.

Developing a brand is less

about what you say and more

about how it is perceived.

Brand Foundation

• Identifying and acknowledging purpose• Rooted in emotion, truth and values• Tailoring for audience• Delivering on the brand promise• Showcasing the brand personality• Thriving in your niche