Branding – Fiona Tang, FoodSpotting

What’s In A Brand?

@yayfiona

Takeaways•Why branding is important

•Building a strong brand

•Foodspotting’s brand & what worked

•Examples of good branding

•Things to remember

Why Is Branding Important?

•First impression & sets users’ expectations

•Creates environment for your community

•Appeals to a particular audience

Building A Strong Brand

•What are your company’s core values?

•Who is your target audience?

•What is your brand’s personality?

•How will you bring your brand to life?

•Is it all consistent and cohesive?

Foodspotting

•Core Values: Dining and dish-focused, inclusive, educational, care about the restaurant owners

•Target Audience: People who eat out often in major cities around the world

•Brand Personality:

•We are: Fun, casual, authentic, approachable

•We aren’t: Exclusive, snobby, all about high-end cuisine

•Brand Life-bringers: Partnerships, events, blog, social media, videos, eat-ups

Examples

Things To Remember

•Define your core values, target audience and brand personality

•Be consistent - use your core values and brand personality as guides

•Be thoughtful about who your branding will attract

•Find authentic ways for you to bring your brand to life

•Fin

•Make sure you’re creating your own brand