Branded PR 2011 Press Kit

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Get BrandedPublic Relations Public Relations is the art of conveying messages and analyzing trends to implement to the public through the media on behalf of the client; with the intention of directing the public’s actions by influencing their opinions.

Brand ManagementBrand Management is the application of marketing techniques to a specific product, product line or brand.

Public Relations Tools

Strategic publicity campaigns, press releases, media pitching and social media

Target Publics Identify target audiences, key influencers, and opinion formers in three key areas:

o Consumers –publics who receive the newsworthy client items, either directly or indirectly

o Producers –publics who create the content to elicit consumer response and/or action

o Enablers­publics who establish the response to content and generate support for the client

Brand Management Definition

Creates a complete understanding of what the brand represents to the public Promise

Develops what one should expect when they hear your brand's name; A good brand promise elicits feelings and feelings drive action Territory

Assists clients with identifying the specific territory of their brand to ensure a uniqueness in an often cluttered market Position

Implementation of key lifestyle marketing activities,events, tie­ins and the like to keep brand promise top of mind within specific market territory.

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Keshia Knight Pulliam | Wendy Williams Show http://www.wendyshow.com/2011/04/12/keshia-knight-pulliam/

Keshia Knight Pulliam | VIBE.comhttp://vibe.com/content/keshia-knight-pulliam-chats-house-payne-working-lance-gross-passion-cooking

Keshia Knight Pulliam | Rolling Out Coverhttp://rollingout.com/covers/the-evolution-of-keshia-knight-pulliam/

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Ludacris | Fox 5 Good Day Atlantahttp://www.myfoxatlanta.com/dpp/good_day_atl/5th-Annual-LudaDay-Weekend-20100902-gda-sd

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Married to the MOB | Necolebitchie.comhttp://necolebitchie.com/2010/07/28/quick-!icks-d-woods-shanell-diamond-attend-mob-event/

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